Small business▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 7 pointsRank 8 → 6 of 30
1 category · RankedUnleash
157Judge labels
15First choices
21Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
12% in Feature flags for enterprise buyers
Rank 4 of 35 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 10% of its 52 labels there were negative.
What the models named instead of Unleash →By buyer segmentRead the same way at every buyer size.
Small business7 of 36
5%44 labels
accepted challenger
Mid-market4 of 35
11%52 labels
accepted challenger
Enterprise2 of 34
12%61 labels
accepted challenger
In feature flags · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Unleash for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Feature flags | Developer platform | 11% | 4 of 35 | 10% | 52 | accepted challenger | ▼−3Since September 2026: 13% → 10%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Unleash held within the floor in its one category: no change cleared 11 points.
Best category · Feature flags · by segment
Mid-market▼−3Since September 2026: 13% → 10%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 13% in September 2026
Inside the floor by 8 pointsRank 4 → 5 of 33
Enterprise▲+6Since September 2026: 9% → 14%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 9% in September 2026
Inside the floor by 5 pointsRank 3 → 2 of 32
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Feature flags | 13% | 10% | ▼−3Since September 2026: 13% → 10%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 35, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Unleash across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Unleash across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 1 | 4 |
| GPT-5.4 mini | 0 | 2 | 3 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 2 | 5 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 1 | 4 | 1 | 0 | 6 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 1 | 2 | 1 | 5 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 2 | 3 | 1 | 0 | 6 |
| Kimi K2 | 2 | 2 | 0 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 1 | 2 | 0 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct25 labels2
Paraphrase20 labels4
Comparative37 labels1not counted in share
Budget-constrained22 labels5
Scale-constrained25 labels4
Negative28 labels6not counted in share
First choiceAlternativeMentionNegative157 labels in all, every segment counted; 15 of the 22 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you have DevOps resources and want full control: Go with Unleash (self-hosted). It's mature, widely adopted, and completely free to run yourself.” Kimi K2 · Feature flags · budget prompt · first choice
“Unleash or Flagsmith (self-hosted) are excellent choices because they have no per-seat or per-flag costs” Claude Haiku 4.5 · Feature flags · budget prompt · first choice
“Leaning toward self-hostable/open-source options (Unleash, Flagr) with OpenFeature support reduces lock-in” Qwen 3.7 Flash · Feature flags · negative prompt · first choice
“ConfigCat and Unleash are the two names that come up most for cost predictability” Muse Glimmer 30B · Feature flags · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Unleash and Flagsmith handle flag management well but don't extend as far into experimentation or release intelligence” Claude Haiku 4.5 · Feature flags · negative prompt · soft negative
“you should exercise caution regarding the operational overhead and licensing changes” Gemini 3.5 Flash · Feature flags · negative prompt · soft negative
“Common caveat is that experiment analysis often needs another analytics layer.” Muse Glimmer 30B · Feature flags · negative prompt · soft negative
“be aware that they are deprecating their open-source Edge version” Gemini 3.5 Flash · Feature flags · direct prompt · soft negative
Named alongside
The products named in the same answers as Unleash, over the 156 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Unleash was named but was not.ShowHide
Named alongside
The products named in the same answers as Unleash, over the 156 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Unleash was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Unleash. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 140 of the 156 answers that named Unleash and are not a share of its labels.
Domains cited
flagsmith.com104
growthbook.io104
statsig.com68
getunleash.ioYour site60
harness.io57
guideflow.com54
guptadeepak.com48
launchdarkly.com45
linkedin.com43
posthog.com43
566 of the 626 domain citations in answers naming Unleash came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
getunleash.io ranks 4 on Google for the category's searches. In the answers, Unleash takes 11% of first choices and Flagsmith takes 25%.ShowHide
Search and answers
getunleash.io ranks 4 on Google for the category's searches. In the answers, Unleash takes 11% of first choices and Flagsmith takes 25%.
ShowHideIn search
Google, US estimatesPosition for “feature flag platform”
5
Position for “feature flag platforms”
4
- Searches for its name, Google
- 22,200 a month (“unleash”)
- AI search demand for its name, est.
- 13,441 a month
- Organic visits to its site
- about 8,250 a month
- Searches its site ranks for
- 601 · 37 in the top three
- Sites linking to it
- 1,863
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
11%
rank 4 of 35 in feature flags
Segment leader
25%
Flagsmith
- First choices
- 15 across its categories
- Named in
- 156 answers
- Its own site cited
- in 140 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on getunleash.io
691
subdomains included
Content
414
counted in the table below
Documentation
133
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 284 | 10 | 2026-09-24 | Feature flags, CDN | |
| Report or ebook | 47 | 0 | 2025-03-01 | Feature flags | |
| Conference or event | 30 | 21 | 2026-11-30 | ||
| Comparison | 25 | 1 | 2026-07-15 | Feature flags | |
| Case study | 14 | 2 | 2026-07-02 | Feature flags | |
| Webinar or virtual event | 8 | 2 | 2026-08-17 | Feature flags | |
| Glossary or explainer | 5 | 1 | 2026-08-17 | ||
| News or press | 1 | 0 | 2021-06-18 |
Most recent
- 2026-11-30Aws reinvent conference or event
- 2026-11-30Aws reinvent conference or event
- 2026-11-16Qcon sf conference or event
- 2026-11-16Qcon sf conference or event
- 2026-11-03Wjax munich conference or event
- 2026-11-03Wjax munich conference or event
Events in person
Upcoming
- November 3, 2026 to November 5, 2026W-Jax MunichMunich · hybrid · attends
As the event pages on getunleash.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page getunleash.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Unleash
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Unleash is its own company.ShowHide
The company
Unleash is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Open-source feature management platform for large enterprises; the FeatureOps platform enterprises use to control how software behaves in production.
- For
- Enterprise teams
- Price stated
- Unleash Open Source is free to self-host. The Pay-as-you-go plan starts at $75 per seat per month with a 14-day free trial. Enterprise plans offer custom annual pricing. getunleash.io
- Starting price
- 75 getunleash.io
- Free plan or trial
- Free to self-host; 14-day free trial getunleash.io
- Integrations claimed
- 4 getunleash.io/pricing · 25 getunleash.io/case-studies pages disagree
- Certifications
- SOC 2 Type IIGDPRFedRAMP-readyISO27001FedrampSOC2SOC2 Type IIFedramp, SOC2, ISO27001
- Hosting
- USEUany regionon-prem
- Customers named
- LenovoPrudentialLloyds Banking GroupVisaMercadona TechWayfairSamsung AdsPitch
What Unleash's own pages state, read September 28, 2026: getunleash.io, getunleash.io/pricing, getunleash.io/case-studies, getunleash.io/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Unleash's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Unleash, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Unleash by email, built from the raw record of the edition. It shows:
- where Unleash is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Unleash, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.