Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 7 → 8 of 57
1 category · Named, not rankedLastPass MFA
15Judge labels
1First choices
1Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. LastPass MFA was named 7 times in MFA, where Cisco Duo led with 47%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business9 of 60
1%8 labels
under the label threshold
Mid-market15 of 77
0%7 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In mfa · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named LastPass MFA for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Multi-factor authentication | Identity and access | 0% | 15 of 77 | 14% | 7 | under 10 labels · led by Cisco Duo at 47% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, LastPass MFA held within the floor in its one category: no change cleared 11 points.
Best category · MFA · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 69 → 14 of 69
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| MFA | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 69 → 15 of 77 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated LastPass MFA across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated LastPass MFA across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labels1
Paraphrase2 labelsNone
Comparative6 labelsNone
Budget-constrained1 labelNone
Scale-constrained2 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you need more features and can stretch your budget slightly, LastPass MFA is a solid choice.” Mistral Small · MFA · budget prompt · alternative
“user-friendly for SMBs... For ease of use and quick deployment, consider Duo or LastPass.” Mistral Small · MFA · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Less enterprise-grade than Duo or Okta; not designed for complex identity orchestration” DeepSeek V4 Flash · MFA · comparative prompt · soft negative
Named alongside
The products named in the same answers as LastPass MFA, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and LastPass MFA was named but was not.ShowHide
Named alongside
The products named in the same answers as LastPass MFA, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and LastPass MFA was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named LastPass MFA. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named LastPass MFA and are not a share of its labels.
Domains cited
expertinsights.com12
frontegg.com10
aimultiple.com8
duo.com7
manageengine.com7
miniorange.com6
securityboulevard.com6
g2.com5
rippling.com5
techrepublic.com5
Seventy-one of the seventy-one domain citations in answers naming LastPass MFA came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
lastpass.com is not in Google's top ten for any of the category's searches. In the answers, LastPass MFA takes 0% of first choices and Cisco Duo takes 47%.ShowHide
Search and answers
lastpass.com is not in Google's top ten for any of the category's searches. In the answers, LastPass MFA takes 0% of first choices and Cisco Duo takes 47%.
ShowHideIn search
Google, US estimatesPosition for “mfa solution”
–
not in the top ten
Position for “mfa solutions”
–
not in the top ten
- Searches for its name, Google
- 260 a month (“lastpass mfa”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 1,804,249 a month
- Searches its site ranks for
- 21,147 · 1,928 in the top three
- Sites linking to it
- 40,787
- Paid Google search
- 2 searches its ads show for, about 20 clicks and $1,220 a month (estimate)
In answers
This editionShare of first choices
0%
rank 15 of 77 in MFA
Segment leader
47%
Cisco Duo
- First choices
- 1 across its categories
- Named in
- 15 answers
- Its own site cited
- in 15 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on lastpass.com
5,061
subdomains included
Content
1,788
counted in the table below
Documentation
2
Product · Integration
76 · 13
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,580 | 6 | 2026-09-21 | SIEM | |
| Comparison | 61 | 0 | 2026-05-17 | ||
| Report or ebook | 47 | 0 | 2025-01-06 | ||
| News or press | 27 | 0 | 2018-03-08 | ||
| Glossary or explainer | 19 | 0 | 2025-08-21 | ||
| Case study | 15 | 0 | 2022-01-17 | ||
| Webinar or virtual event | 14 | 2 | 2026-08-31 | ||
| Template or tool | 10 | 0 | 2026-06-18 | ||
| Podcast or video | 9 | 0 | 2026-01-29 | ||
| Conference or event | 6 | 0 | 2025-03-18 |
Most recent
- 2026-09-21From disruption to destruction what black hat 2026 revealed blog
- 2026-09-17Lastpass delphos report rapuncel infostealer blog
- 2026-09-09Shadow ai is an identity problem blog
- 2026-08-31Webinar recap minding the agents webinar or virtual event
- 2026-08-21Best casb tools blog
- 2026-07-23Ai governance controls blog
How it is countedHide how it is counted
Every page lastpass.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as LastPass MFA
What the judge wrote, as written, with how often. The vendor table decides that these count as LastPass MFA; a claim can dispute any of them.
LastPass 1
Follow LastPass MFA
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
LastPass MFA is its own company.ShowHide
The company
LastPass MFA is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Advanced MFA capabilities
- For
- Teams, Business, Business Max
- Free plan or trial
- Try free for 14 days lastpass.com/pricing
- Integrations claimed
- 1200 lastpass.com
- Certifications
- SOC 2 Type IIISO 27001ISO 27701SOC2 Type IIBSI C5
- Customers named
- HOLT CAT
- Not stated on the pages read
- Price, starting price, hosting
What LastPass MFA's own pages state, read October 5, 2026: lastpass.com, lastpass.com/pricing, trust.lastpass.com, lastpass.com/products/sso, lastpass.com/resources/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when LastPass MFA's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as LastPass MFA, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for LastPass MFA by email, built from the raw record of the edition. It shows:
- where LastPass MFA is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name LastPass MFA, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.