Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 18 of 53
3 categories · Named, not rankedIru
17Judge labels
0First choices
2Negative labels
7 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Iru was named 6 times in UEM and 2 other categories, where Microsoft Intune led with 39%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business20 of 59
0%5 labels
under the label threshold
Mid-market21 of 53
0%3 labels
under the label threshold
Enterprise30 of 57
0%1 label
under the label threshold
In uem · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Iru for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Unified endpoint management | IT operations and endpoint | 0% | 21 of 53 | 0% | 3 | under 10 labels · led by Microsoft Intune at 39% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Compliance automation | Security operations | 0% | 28 of 67 | 0% | 2 | under 10 labels · led by Drata at 34% | newNew since September 2026: not ranked then, 0% now. |
| GRC platforms | Security operations | 0% | 61 of 75 | 100% | 1 | under 10 labels · led by Hyperproof at 19% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Iru held within the floor in all three categories: no change cleared 11 points.
Best category · UEM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 24 → 20 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| UEM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 24 → 21 of 53 |
| Compliance automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 67, unchanged |
| GRC | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 61 of 75, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Iru across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Iru across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase4 labelsNone
Comparative3 labelsNone
Budget-constrained2 labelsNone
Scale-constrained3 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative17 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Iru (formerly Kandji) is beautifully designed for modern IT admins.” Gemini 3.5 Flash · UEM · paraphrase prompt · alternative
“has become a major mid-market favorite” Gemini 3.5 Flash · UEM · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“some mid-tier tools like Iru): Varying implementation quality and support declines post-launch.” Grok 4.20 · GRC · negative prompt · soft negative
Named alongside
The products named in the same answers as Iru, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Iru was named but was not.ShowHide
Named alongside
The products named in the same answers as Iru, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Iru was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Iru. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 17 answers that named Iru and are not a share of its labels.
Domains cited
expertinsights.com9
preyproject.com5
syncrosecure.com5
complyjet.com4
deel.com4
guideflow.com4
learn.g2.com4
venn.com4
action1.com3
capterra.com3
Forty-five of the forty-five domain citations in answers naming Iru came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
iru.com is not in Google's top ten for any of the category's searches. In the answers, Iru takes 0% of first choices and Microsoft Intune takes 39%.ShowHide
Search and answers
iru.com is not in Google's top ten for any of the category's searches. In the answers, Iru takes 0% of first choices and Microsoft Intune takes 39%.
ShowHideIn search
Google, US estimatesPosition for “unified endpoint management platform”
–
not in the top ten
Position for “unified endpoint management platforms”
–
not in the top ten
- Organic visits to its site
- about 12,579 a month
- Searches its site ranks for
- 1,407 · 84 in the top three
- Sites linking to it
- 1,829
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 21 of 53 in UEM
Segment leader
39%
Microsoft Intune
- First choices
- 0 across its categories
- Named in
- 17 answers
- Its own site cited
- in 17 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on iru.com
4,238
subdomains included
Content
509
counted in the table below
Documentation
432
Product · Integration
32 · 132
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 382 | 22 | 2026-09-23 | EDR, Patching | |
| Case study | 35 | undated | |||
| Comparison | 35 | 4 | 2026-08-19 | EDR | |
| Glossary or explainer | 32 | 1 | 2026-09-15 | UEM, Patching | |
| Podcast or video | 11 | undated | |||
| Conference or event | 9 | undated | |||
| News or press | 2 | 0 | 2025-10-22 | ||
| Webinar or virtual event | 1 | 0 | 2026-03-16 | ||
| Report or ebook | 1 | undated | |||
| Template or tool | 1 | undated |
Most recent
- 2026-09-23Msp billing blog
- 2026-09-17Macos laps blog
- 2026-09-15What is it compliance glossary or explainer
- 2026-09-14Apple os 27 blog
- 2026-09-09Vulnerability management windows blog
- 2026-09-03Rustbot macos malware blog
How it is countedHide how it is counted
Every page iru.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Iru
What the judge wrote, as written, with how often. The vendor table decides that these count as Iru; a claim can dispute any of them.
Iru (formerly Kandji) 2Iru (Kandji) 1Iru / identity-native automation 1
Follow Iru
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Iru is its own company.ShowHide
The company
Iru is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Manage devices and everything they touch.
- For
- security, IT, and compliance
- Price stated
- included for free with all Iru products iru.com/use-cases/mcp
- Free plan or trial
- free 14-day trial iru.com/pricing
- Certifications
- 2025 Type 2 SOC 2 ReportISO/IEC 42001:2023 AIMS CertificateISO 27001:2022 CertificateSOC 2 Type II attestationISO 27001ISO 42001
- Customers named
- HuntersVaro BankRackspace TechnologyDemandbaseVICEInnoceanIntruderClimatiq
- Not stated on the pages read
- Starting price, integrations, hosting
What Iru's own pages state, read October 6, 2026: iru.com, iru.com/pricing, trust.iru.com, iru.com/use-cases/mcp, iru.com/resources/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Iru's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Iru, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Iru by email, built from the raw record of the edition. It shows:
- where Iru is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Iru, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.