Small business▲+3Since September 2026: 11% → 14%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 11% in September 2026
Inside the floor by 8 pointsRank 2 of 77, unchanged
Amazon · 3 categories · RankedAmazon Web Services
190Judge labels
45First choices
47Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
42% in Cloud hosting for enterprise buyers
Rank 1 of 85 in the mid-market standingendorsed leader
8 of 14 models made it the first choice on the direct prompt; 20% of its 59 labels there were negative.
What the models named instead of Amazon Web Services →By buyer segmentStrongest at enterprise.
Small business2 of 81
14%59 labels
criticized challenger
Mid-market1 of 85
32%59 labels
endorsed leader
Enterprise1 of 44
42%68 labels
endorsed leader
In cloud hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Amazon Web Services for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cloud hosting | Cloud and infrastructure | 32% | 1 of 85 | 20% | 59 | endorsed leader | ▲+1Since September 2026: 29% → 30%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Enterprise storage systems | Cloud and infrastructure | 0% | 90 of 167 | 0% | 1 | under 10 labels · led by Dell PowerStore at 16% | |
| ML platforms | Data platform | 0% | 54 of 107 | 0% | 1 | under 10 labels · led by Azure Machine Learning at 21% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Amazon Web Services held within the floor in all three categories: no change cleared 11 points.
Best category · Cloud hosting · by segment
Mid-market▲+1Since September 2026: 29% → 30%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
30%from 29% in September 2026
Inside the floor by 10 pointsRank 1 of 75, unchanged
Enterprise▼−14Since September 2026: 57% → 43%, −14 points. Past the 11-point floor: movement. Read over the models both editions asked.
43%from 57% in September 2026
Cleared the floor by 3 pointsRank 1 of 41, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cloud hosting | 29% | 30% | ▲+1Since September 2026: 29% → 30%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 85, unchanged |
| Enterprise storage | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 90 of 167, unchanged |
| ML platforms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 54 of 107, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Amazon Web Services across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Amazon Web Services across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 2 | 1 | 5 |
| GPT-5.4 mini | 3 | 0 | 1 | 2 | 6 |
| Gemini 3.5 Flash | 2 | 1 | 1 | 1 | 5 |
| Perplexity Sonar | 1 | 1 | 1 | 1 | 4 |
| Grok 4.20 | 3 | 1 | 1 | 0 | 5 |
| Mistral Small | 3 | 0 | 1 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 2 | 1 | 0 | 5 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 2 | 1 | 0 | 2 | 5 |
| Kimi K2 | 1 | 2 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 3 | 0 | 2 | 0 | 5 |
| GPT-6 Luna | 3 | 0 | 0 | 1 | 4 |
| Muse Glimmer 30B | 1 | 0 | 0 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct38 labels22
Paraphrase39 labels19
Comparative40 labels23not counted in share
Budget-constrained25 labels4
Scale-constrained17 labelsNone
Negative31 labels5not counted in share
First choiceAlternativeMentionNegative190 labels in all, every segment counted; 45 of the 73 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“As the first mover in the industry, AWS holds the largest market share. It offers the broadest selection of services and the most mature global infrastructure.” Qwen 3.7 Flash · Cloud hosting · comparative prompt · first choice
“the best cloud hosting providers for a mid-market B2B company are typically Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP)” Mistral Small · Cloud hosting · direct prompt · first choice
“Broadest services (240+), massive ecosystem, mature scalability/security. Pioneer/leader (30-31% market share). ... AWS wins most new workloads for breadth” Grok 4.20 · Cloud hosting · direct prompt · first choice
“Market Share: ~29-31% (Global leader) ... Choose AWS if: You need maximum flexibility, have complex requirements, or want the safest enterprise choice” Kimi K2 · Cloud hosting · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid AWS and Azure for limited budgets” Kimi K2 · Cloud hosting · budget prompt · hard negative
“Raw hyperscalers like AWS, Google Cloud, and Azure if you want simple hosting for a small site or startup, because they are often too complex” Perplexity Sonar · Cloud hosting · negative prompt · soft negative
“AWS and Google Cloud both had multiple outages affecting core services and authentication/infrastructure components in recent history.” GPT-5.4 mini · Cloud hosting · negative prompt · soft negative
“their vast array of services and global infrastructure can introduce unnecessary complexity and cost for smaller or simpler workloads” Mistral Small · Cloud hosting · negative prompt · soft negative
Named alongside
The products named in the same answers as Amazon Web Services, over the 190 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Web Services was named but was not.ShowHide
Named alongside
The products named in the same answers as Amazon Web Services, over the 190 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Web Services was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Amazon Web Services. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 164 of the 190 answers that named Amazon Web Services and are not a share of its labels.
Domains cited
atlantic.net67
digitalocean.com57
hostingadvice.com44
bluehost.com33
aws.amazon.comYour site29
hostinger.com28
linkedin.com28
techradar.com28
cloudzero.com27
hostscore.net27
339 of the 368 domain citations in answers naming Amazon Web Services came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Amazon Web Services stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Amazon Web Services stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “cloud hosting provider”
2
Position for “cloud hosting providers”
4
- Searches for its name, Google
- 368,000 a month (“amazon web services”)
- AI search demand for its name, est.
- 733 a month
- Organic visits to its site
- about 9,238,321 a month
- Searches its site ranks for
- 150,884 · 37,235 in the top three
- Sites linking to it
- 282,981
- Paid Google search
- 22 searches its ads show for, about 942 clicks and $20,476 a month (estimate)
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
32%
rank 1 of 85 in cloud hosting
First choices
45
across its categories
- Named in
- 190 answers
- Its own site cited
- in 164 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on aws.amazon.com
280,316
subdomains included
Content
42,799
counted in the table below
Documentation
2,345
Product · Integration
3,213 · 49,021
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 27,117 | undated | API gateways, ETL | ||
| Glossary or explainer | 6,521 | undated | ETL, MFA | ||
| Case study | 2,476 | 0 | 2019-03-01 | WAF, Observability | |
| Webinar or virtual event | 2,057 | 16 | 2026-07-01 | Streaming, API gateways | |
| Comparison | 1,521 | 0 | 2025-09-01 | Object storage, ETL | |
| Conference or event | 1,482 | 0 | 2025-11-01 | Vector databases | |
| Report or ebook | 1,090 | 16 | 2026-09-01 | WAF, NoSQL | |
| Podcast or video | 351 | undated | ETL | ||
| Template or tool | 150 | 0 | 2025-05-01 | ||
| News or press | 34 | undated |
Most recent
- 2026-09-01Sagemaker cicd notebook ai manifest report or ebook
- 2026-09-01Sagemaker cicd notebook ai manifest report or ebook
- 2026-09-01Sagemaker cicd notebook ai manifest report or ebook
- 2026-09-01Sagemaker cicd notebook ai manifest report or ebook
- 2026-09-01Sagemaker cicd notebook ai manifest report or ebook
- 2026-09-01Sagemaker cicd notebook ai manifest report or ebook
Events in person
Last twelve months
- July 2, 2026When AI Agents Pay and Sellers Monetize: Building x402 Apps for Agentic CommerceMoscone West, San Francisco, United States · spoke
- July 2, 2026Harness Engineering: Building the Production Cage for Powerful Domain AgentsMoscone West, San Francisco, United States · spoke
- July 2, 2026Agents That Forge Their Own Tools: Self-Modifying AI in the WildMoscone West, San Francisco, United States · spoke
- July 2, 2026Tell the Robots What You WantMoscone West, San Francisco, United States · spoke
- July 1, 20261,000 Agent Tasks in a Sandbox: What Breaks When LLMs Write and Run CodeMoscone West, San Francisco, United States · spoke
- July 1, 2026The Infinite Context Window Is a Myth: Context Engineering for AI AgentsMoscone West, San Francisco, United States · spoke
- June 30, 2026From AI-Assisted to AI-Native: Building a Frontier Development TeamMoscone West, San Francisco, United States · spoke
- June 29, 2026 to July 2, 2026AWS at AI Engineer World's Fair 2026Moscone West, San Francisco, United States · exhibited
- June 29, 2026Agent Speedrun: Idea → Code → Deploy → Observe → Fix → ShipMoscone West, San Francisco, United States · spoke
- May 20, 2026ZF Friedrichshafen AG: From SAP RISE to Enterprise TransformationPAR1152 Hall 9 Theater, Madrid · spoke
- May 19, 2026 to May 21, 2026SAP Sapphire 2026IFEMA Madrid, Madrid · exhibited
- May 19, 2026AWS Reception at Azotea CibelesAzotea Cibeles, Madrid, Spain · hosted
- May 13, 2026How Mondi AG is transforming SAP Operations with AWS AIPAR1004 Theater 11, Orlando · spoke
- May 12, 2026Tapestry accelerates innovation journey with AWS AI servicesPAR1003 Theater 1, Orlando · spoke
- May 12, 2026AWS Reception at Helena Modern RivieraHelena Modern Riviera, Orlando · hosted
- May 11, 2026 to May 13, 2026SAP Sapphire 2026Orange County Convention Center, Orlando · exhibited
- March 25, 2026OCSF Networking BreakfastIntercontinental San Francisco, San Francisco, US · hosted
- March 25, 2026AWS & CrowdStrike are co-hosting a Customer SoireeThe Mint, San Francisco, US · hosted
- March 24, 2026AWS Network Security EventSan Francisco Loft, San Francisco, US · hosted
- March 23, 2026Detective and Response RoundtableSan Francisco Loft, San Francisco, US · hosted
As the event pages on aws.amazon.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page aws.amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ETL (168); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 28, 2026.
Names read as Amazon Web Services
What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon Web Services; a claim can dispute any of them.
AWS 33Amazon Web Services (AWS) 25AWS (Amazon Web Services) 1AWS Free Tier 1
Follow Amazon Web Services
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Amazon is the company behind Amazon Web Services.ShowHide
The company
Amazon is the company behind Amazon Web Services.
ShowHideOn record
Company records- Also from Amazon
- Amazon API Gateway, Amazon API Gateway HTTP APIs, Amazon AppStream 2.0, Amazon Athena, Amazon Athena Federated Query, Amazon Aurora, Amazon Aurora Serverless, Amazon Bedrock and 46 more
In its own words
Stated by the vendor, not checked- Positioning
- Cloud Computing Services; AWS is the world's most comprehensive cloud
- For
- organizations; startups to enterprises
- Price stated
- Free to join, pay only for what you use. aws.amazon.com
- Free plan or trial
- try AWS for free aws.amazon.com
- Hosting
- 39 Geographic Regions2 more AWS Regions in the Kingdom of Saudi Arabia, and Chile124 Availability Zones within 39 Geographic RegionsNorth America: 31 Availability Zones within 9 Geographic Regions31 Edge Network Locations3 Edge Cache Locations
- Customers named
- Siemens MobilityBooking.comAudiUnitedTUIMoments LabMarch NetworksPrecisely
- Not stated on the pages read
- Starting price, integrations, certifications
What Amazon Web Services's own pages state, read September 28, 2026: aws.amazon.com, aws.amazon.com/pricing, aws.amazon.com/security, aws.amazon.com/products, aws.amazon.com/s3/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Web Services's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Web Services, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amazon Web Services by email, built from the raw record of the edition. It shows:
- where Amazon Web Services is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amazon Web Services, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Amazon Web Services is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Amazon Web Services is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Amazon Web Services first in Cloud hosting this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.