4 categories · RankedDell Technologies
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Enterprise storage systems | Cloud and infrastructure | 5% | 4 of 167 | 9% | 23 | accepted challenger | |
| Data center networking | Network and edge | 2% | 14 of 165 | 0% | 3 | under 10 labels · led by Arista Networks at 27% | |
| Backup and disaster recovery | Cloud and infrastructure | 0% | 99 of 116 | 50% | 2 | under 10 labels · led by Veeam Data Platform at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Endpoint detection and response | Security operations | 0% | 41 of 55 | 100% | 1 | under 10 labels · led by Microsoft Defender for Endpoint at 30% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Dell Technologies across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 2 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 4 | 0 | 0 | 5 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 2 | 4 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 0 | 2 |
| MiniMax M2.5 | 1 | 0 | 2 | 1 | 4 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 2 | 0 | 0 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Dell will almost certainly underbid Pure on initial CAPEX, which you can then leverage to negotiate a better deal” Gemini 3.5 Flash · Enterprise storage · direct prompt · first choice
“Products like Dell PowerStore, NetApp AFF, or Pure Storage FlashArray//X are well-suited for your scale” MiniMax M2.5 · Enterprise storage · scale prompt · first choice
“Dell PowerStore is the array most analysts and vendors point to as "midrange purpose-built"” Muse Glimmer 30B · Enterprise storage · direct prompt · first choice
“Start with Dell Technologies leaf-spine fabric if you want: Maximum cost savings” GLM 4.7 FlashX · Data center networking · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Dell Compellent (SC series) reached EOL in 2021; Dell EqualLogic hit EOL in 2019; Dell Unity is being phased down in favor of PowerStore.” DeepSeek V4 Flash · Enterprise storage · negative prompt · soft negative
“Be cautious of products recently acquired by larger entities (e.g., some products under Symantec/Broadcom or Dell technologies)” Qwen 3.7 Flash · EDR · negative prompt · soft negative
“While not always positioned as a Leader in the most recent Gartner Magic Quadrants” MiniMax M2.5 · Backup and DR · comparative prompt · soft negative
“users consistently cite high friction points regarding complexity and cost” Qwen 3.7 Flash · Enterprise storage · negative prompt · soft negative
Named alongside
The products named in the same answers as Dell Technologies, over the 70 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dell Technologies was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 64 of the 70 answers that named Dell Technologies and are not a share of its labels.
Domains cited
178 of the 203 domain citations in answers naming Dell Technologies came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
dell.com ranks 7 on Google for the category's searches. In the answers, Dell Technologies takes 5% of first choices and Dell PowerStore takes 16%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 22,200 a month (“dell technologies”)
- AI search demand for its name, est.
- 278 a month
- Organic visits to its site
- about 13,697,880 a month
- Searches its site ranks for
- 395,731 · 66,192 in the top three
- Sites linking to it
- 134,964
- Paid Google search
- 48 searches its ads show for, about 894 clicks and $10,867 a month (estimate)
In answers
This edition- First choices
- 5 across its categories
- Named in
- 70 answers
- Its own site cited
- in 64 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 77 | 76 | 2026-09-25 | ||
| Glossary or explainer | 47 | 47 | 2026-09-28 | ||
| Blog | 22 | 20 | 2026-09-28 | ||
| News or press | 3 | undated | |||
| Conference or event | 2 | 1 | 2026-09-24 | ||
| Report or ebook | 2 | 1 | 2026-09-21 | ||
| Webinar or virtual event | 1 | 1 | 2026-09-16 |
Most recent
- 2026-09-28The best ai data architecture fits the estate you already have blog
- 2026-09-28A new era of ai agents demands a new security model blog
- 2026-09-28Artificial intelligence services glossary or explainer
- 2026-09-25Training and certification glossary or explainer
- 2026-09-25Customer stories lakshmikumaran and sridharan attorneys case study
- 2026-09-25Customer stories caliber financial services case study
How it is countedHide how it is counted
Every page dell.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Dell Technologies
Follow Dell Technologies
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Dell Technologies is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Computers, Monitors & Technology Solutions
- For
- Home Purchases
- Price stated
- Dell’s pricing for online purchases only dell.com
- Free plan or trial
- Join Dell Rewards for free dell.com
- Customers named
- McLaren Racing
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Dell Technologies's own pages state, read October 5, 2026: dell.com. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dell Technologies's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dell Technologies, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Dell Technologies by email, built from the raw record of the edition. It shows:
- where Dell Technologies is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Dell Technologies, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.