1 category · RankedPure Storage FlashArray
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Enterprise storage systems | Cloud and infrastructure | 12% | 2 of 167 | 3% | 38 | accepted challenger |
Movement
By model
How each model treated Pure Storage FlashArray across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 3 | 1 | 0 | 0 | 4 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 2 | 2 | 1 | 0 | 5 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 1 | 1 | 4 |
| Kimi K2 | 2 | 2 | 0 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 2 | 0 | 4 |
| MiniMax M2.5 | 1 | 1 | 2 | 0 | 4 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Positioned highest in Gartner's Ability to Execute and Vision; excels in simplicity, non-disruptive upgrades, AI-driven management, and efficiency” Grok 4.1 Fast · Enterprise storage · comparative prompt · first choice
“Pure Storage is widely considered the gold standard for mid-sized companies that do not have dedicated storage administrators.” Gemini 3.5 Flash · Enterprise storage · paraphrase prompt · first choice
“NetApp ONTAP or Pure Storage FlashArray, depending on whether hybrid flexibility or simplicity/performance is more important.” GPT-5.4 mini · Enterprise storage · paraphrase prompt · first choice
“issue an RFP (Request for Proposal) to Dell (PowerStore) and Pure Storage (Everpure FlashArray)” Gemini 3.5 Flash · Enterprise storage · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Pure is widely considered the most expensive option on a per-terabyte basis” Qwen 3.7 Flash · Enterprise storage · negative prompt · soft negative
Named alongside
The products named in the same answers as Pure Storage FlashArray, over the 106 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pure Storage FlashArray was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 90 of the 106 answers that named Pure Storage FlashArray and are not a share of its labels.
Domains cited
322 of the 347 domain citations in answers naming Pure Storage FlashArray came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
purestorage.com is not in Google's top ten for any of the category's searches. In the answers, Pure Storage FlashArray takes 12% of first choices and Dell PowerStore takes 16%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 320 a month (“pure storage flasharray”)
- AI search demand for its name, est.
- 18 a month
- Organic visits to its site
- about 4,251 a month
- Searches its site ranks for
- 1,184 · 85 in the top three
- Sites linking to it
- 9,903
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 26 across its categories
- Named in
- 106 answers
- Its own site cited
- in 90 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 1,489 | 7 | 2026-10-01 | Object storage | |
| Webinar or virtual event | 1,231 | 57 | 2026-10-30 | ||
| Glossary or explainer | 842 | 0 | 2026-02-23 | Object storage, SIEM | |
| Case study | 833 | undated | |||
| Podcast or video | 441 | 3 | 2026-09-29 | ||
| Blog | 292 | undated | Object storage | ||
| Conference or event | 93 | 3 | 2026-09-08 | ||
| Comparison | 78 | 0 | 2026-02-20 | ||
| Template or tool | 12 | undated |
Most recent
- 2026-10-30Ask us everything about everpure data intelligence webinar or virtual event
- 2026-10-28Oct 2026 the data leadership forum on ai webinar or virtual event
- 2026-10-22Oct 2026 resilience in the ai era webinar or virtual event
- 2026-10-22Make your data speak with everpure data intelligence webinar or virtual event
- 2026-10-20Oct 2026 everpure crowdstrike active defender in action webinar or virtual event
- 2026-10-20Oct 2026 everpure crowdstrike active defender in action webinar or virtual event
How it is countedHide how it is counted
Every page purestorage.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name object storage (21); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Pure Storage FlashArray
Follow Pure Storage FlashArray
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Pure Storage FlashArray is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Scale-up Block, File, and Object Storage
- Customers named
- NASA
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting
What Pure Storage FlashArray's own pages state, read October 5, 2026: purestorage.com. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pure Storage FlashArray's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pure Storage FlashArray, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Pure Storage FlashArray by email, built from the raw record of the edition. It shows:
- where Pure Storage FlashArray is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Pure Storage FlashArray, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Pure Storage FlashArray is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Pure Storage FlashArray is among the products AI models recommend first in Enterprise storage systems this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.