Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 9 → 6 of 61
1 category · RankedCoupler.io
25Judge labels
1First choices
2Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in ETL for small business buyers
Rank 25 of 75 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 2 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business6 of 62
2%22 labels
accepted challenger
Mid-market25 of 75
0%2 labels
under the label threshold
Enterprise64 of 72
0%1 label
under the label threshold
In etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Coupler.io for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ETL and ELT | Data platform | 0% | 25 of 75 | 0% | 2 | under 10 labels · led by Fivetran at 40% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Coupler.io held within the floor in its one category: no change cleared 11 points.
Best category · ETL · by segment
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 25 of 69, unchanged
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 56 of 64, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ETL | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 75, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Coupler.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Coupler.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labels1
Paraphrase1 labelNone
Comparative5 labelsNone
Budget-constrained10 labelsNone
Scale-constrained1 labelNone
Negative3 labelsNone
First choiceAlternativeMentionNegative25 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Other options include Coupler.io at $24/month, which is a practical starting point for small businesses” Llama 4 Maverick · ETL · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Coupler.io, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupler.io was named but was not.ShowHide
Named alongside
The products named in the same answers as Coupler.io, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupler.io was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Coupler.io. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 25 answers that named Coupler.io and are not a share of its labels.
Domains cited
hevodata.com22
integrate.io19
blog.coupler.ioYour site14
fivetran.com12
g2.com11
skyvia.com11
airbyte.com9
sqream.com8
domo.com6
estuary.dev6
104 of the 118 domain citations in answers naming Coupler.io came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
coupler.io is not in Google's top ten for any of the category's searches. In the answers, Coupler.io takes 0% of first choices and Fivetran takes 40%.ShowHide
Search and answers
coupler.io is not in Google's top ten for any of the category's searches. In the answers, Coupler.io takes 0% of first choices and Fivetran takes 40%.
ShowHideIn search
Google, US estimatesPosition for “etl tool”
–
not in the top ten
Position for “etl tools”
–
not in the top ten
- Searches for its name, Google
- 480 a month (“coupler.io”)
- AI search demand for its name, est.
- 10 a month
- Organic visits to its site
- about 64,913 a month
- Searches its site ranks for
- 14,279 · 621 in the top three
- Sites linking to it
- 5,139
- Paid Google search
- 1 searches its ads show for, about 4 clicks and $467 a month (estimate)
In answers
This editionShare of first choices
0%
rank 25 of 75 in ETL
Segment leader
40%
Fivetran
- First choices
- 1 across its categories
- Named in
- 25 answers
- Its own site cited
- in 25 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on coupler.io
4,530
subdomains included
Content
1,094
counted in the table below
Documentation
111
Product · Integration
6 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 880 | 2 | 2026-09-28 | ETL | |
| Report or ebook | 116 | 2 | 2026-09-25 | ||
| Comparison | 68 | 2 | 2026-09-17 | ||
| Case study | 21 | undated | |||
| Glossary or explainer | 6 | 1 | 2026-09-02 | ETL | |
| Template or tool | 2 | undated | |||
| Webinar or virtual event | 1 | 0 | 2026-06-05 |
Most recent
- 2026-09-28Ppc client report blog
- 2026-09-25How to build a cross channel paid media report with facebook ads data report or ebook
- 2026-09-25Facebook ads statistics report or ebook
- 2026-09-25How to automate reporting for clients blog
- 2026-09-17Coupler io vs meta ads mcp comparison
- 2026-09-02What is coupler ai glossary or explainer
How it is countedHide how it is counted
Every page coupler.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Coupler.io
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Coupler.io is its own company.ShowHide
The company
Coupler.io is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Data Integration Platform and AI Analytics; a no-code data integration platform that provides instant access to 400+ sources and a world of insights — all in one place.
- For
- Data Analysts and business teams across Finance, Marketing, Sales and Leadership.
- Price stated
- Free plan $0 forever; Starter $32 per month; Active $132 per month; Pro $259 per month; Agency & Enterprise Flexible per month coupler.io/pricing
- Starting price
- 0 coupler.io/pricing
- Free plan or trial
- Start for free coupler.io
- Integrations claimed
- 400 coupler.io · 9680 coupler.io/case-studies pages disagree
- Certifications
- SOC 2GDPR compliantSOC 2 Type IIGDPRGoogle Cloud CertifiedHIPAA Compliant
- Customers named
- TradezellaClaritySeedBulungula IncubatorSellThruIgualityPineapple Consulting FirmFable FoodClear Performance Ads
- Not stated on the pages read
- Hosting
What Coupler.io's own pages state, read September 28, 2026: coupler.io, coupler.io/pricing, trust.coupler.io, coupler.io/solutions/ppc, coupler.io/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coupler.io's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coupler.io, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Coupler.io by email, built from the raw record of the edition. It shows:
- where Coupler.io is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Coupler.io, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.