Every category where a model named HaloITSM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
IT service management	IT operations and endpoint	0%	14 of 69	11%	9	under 10 labels · led by Freshservice at 58%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Incident management and on-call	IT operations and endpoint	0%	47 of 65	50%	2	under 10 labels · led by incident.io at 32%	newNew since September 2026: not ranked then, 0% now.
GRC platforms	Security operations	0%	60 of 75	100%	1	under 10 labels · led by Hyperproof at 19%

Movement

Since September 2026, HaloITSM held within the floor in all three categories: no change cleared 11 points.

Best category · ITSM · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 13 → 16 of 57

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 8 → 13 of 56

Enterprise▲+5Since September 2026: 5% → 10%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

10%from 5% in September 2026

Inside the floor by 6 pointsRank 5 → 4 of 45

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
ITSM	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 8 → 14 of 69
Incidents	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 47 of 65, unchanged
GRC	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 60 of 75, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated HaloITSM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1	2
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	2	0	0	2
Perplexity Sonar	0	0	0	0
Grok 4.20	1	1	0	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase1 labelNone

Comparative8 labelsNone

Budget-constrained5 labels4

Scale-constrained4 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative34 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Known for being highly configurable, extremely cost-effective, and fully-featured without requiring a developer to maintain it.” Gemini 3.5 Flash · ITSM · scale prompt · alternative

“delivers enterprise-grade incident management capabilities at a price point suitable for mid-sized organizations” Claude Haiku 4.5 · Incidents · direct prompt · alternative

“The Best for Deep Customization & Value: HaloITSM” Gemini 3.5 Flash · ITSM · direct prompt · alternative

“UK/EU-based companies needing strong ITIL compliance” Kimi K2 · ITSM · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

““regulated organisations using ServiceNow, HaloITSM, and Freshservice. Ownership is unclear, evidence stays fragmented”” Muse Glimmer 30B · GRC · negative prompt · soft negative

“their smaller market presence and less mature ecosystems can mean fewer community resources and integration options” GLM 4.7 FlashX · ITSM · negative prompt · soft negative

“not ideal for businesses with advanced incident response needs, has limited scalability” Claude Haiku 4.5 · Incidents · negative prompt · soft negative

Named alongside

The products named in the same answers as HaloITSM, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HaloITSM was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

ServiceNow ITSM31 of 348Not among the top eight

Jira Service Management29 of 343Not among the top eight

Freshservice27 of 3413Not among the top eight

ManageEngine ServiceDesk Plus22 of 340Not among the top eight

BMC Helix ITSM17 of 341Not among the top eight

Ivanti Neurons for ITSM11 of 340Not among the top eight

SysAid9 of 340Not among the top eight

TeamDynamix8 of 340Not among the top eight

InvGate Service Management7 of 340Not among the top eight

SolarWinds Service Desk5 of 340Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HaloITSM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 34 of the 34 answers that named HaloITSM and are not a share of its labels.

Domains cited

blog.invgate.com17

teamdynamix.com17

freshworks.com13

motadata.com13

virima.com12

xurrent.com12

expertinsights.com11

ones.com11

gartner.com10

console.com8

No domain is on file for HaloITSM, so its own site is not marked.

Pages cited

teamdynamix.com/blog/best-itsm-tools16

virima.com/blog/top-itsm-software-platforms-compared-2026-buyers-guide11

expertinsights.com/it-management/the-top-it-service-management-itsm-solutions10

blog.invgate.com/best-itsm-tools9

console.com/blog/best-itsm-tools8

deel.com/blog/best-itsm-tools8

motadata.com/blog/best-itsm-tools7

xurrent.com/blog/top-itsm-tools7

Pages are listed as the models cited them.

Search and answers

Where HaloITSM stands in Google search beside where it stands in the models' answers.

ShowHide

In search

Google, US estimates

Searches for its name, Google: 880 a month (“haloitsm”)
AI search demand for its name, est.: 32 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 14 of 69 in ITSM

Segment leader

58%

Freshservice

First choices: 4 across its categories
Named in: 34 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as HaloITSM

What the judge wrote, as written, with how often. The vendor table decides that these count as HaloITSM; a claim can dispute any of them.

Halo 1

Follow HaloITSM

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HaloITSM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HaloITSM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HaloITSM by email, built from the raw record of the edition. It shows:

where HaloITSM is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HaloITSM, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.