Every category where a model named Google Workspace for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Email security	Security operations	2%	10 of 71	11%	9	under 10 labels · led by Microsoft Defender for Office 365 at 31%
Workforce identity and SSO	Identity and access	0%	24 of 48	33%	3	under 10 labels · led by Microsoft Entra ID at 36%
Unified endpoint management	IT operations and endpoint	0%	40 of 52	100%	1	under 10 labels · led by Microsoft Intune at 43%

Movement

This is the first edition on this tier, so no move can be computed for Google Workspace yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Workspace across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	1	0	2	3
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	0	1	0	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	1	1	2
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase6 labelsNone

Comparative5 labelsNone

Budget-constrained7 labels1

Scale-constrained8 labels1

Negative19 labels2not counted in share

First choiceAlternativeMentionNegative46 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“or Google Workspace Security if you’re on Gmail” GLM 4.7 FlashX · Email security · budget prompt · first choice

“If you are a Google-centric startup, Google’s native Identity Provider (IdP) features allow you to enforce MFA... at no extra cost.” Gemini 3.5 Flash · Workforce identity · budget prompt · alternative

“Choose Google/Barracuda for cost-conscious, native or value-oriented deployments.” DeepSeek V4 Flash · Email security · comparative prompt · alternative

“Native-first: Microsoft Defender for Office 365, Google Workspace add-ons” Kimi K2 · Email security · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Google's built-in endpoint management is great for mobile, but mostly insufficient for a 500-person company's desktop needs.” Gemini 3.5 Flash · UEM · scale prompt · soft negative

“Similar risk—deep integration within their respective ecosystems but limited flexibility” Qwen 3.7 Flash · Workforce identity · negative prompt · soft negative

“relying on them as your *only* line of defense is risky” Gemini 3.5 Flash · Email security · negative prompt · soft negative

Named alongside

The products named in the same answers as Google Workspace, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Workspace was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Defender for Office 36515 of 467Not in the top three

Microsoft Entra ID15 of 464Not in the top three

Proofpoint Email Protection14 of 462Not in the top three

Mimecast Email Security12 of 461Not in the top three

JumpCloud11 of 466Not in the top three

Microsoft 36511 of 460Not in the top three

Abnormal AI9 of 463Not in the top three

Check Point Harmony Email & Collaboration9 of 461Not in the top three

Barracuda Email Protection9 of 460Not in the top three

Okta8 of 461Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Workspace. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 28 of the 46 answers that named Google Workspace and are not a share of its labels.

Domains cited

gartner.com10

g2.com9

ironscales.com8

sublime.security8

startwithidentity.com7

kaseya.com6

expertinsights.com5

learn.g2.com5

reddit.com5

adaptivesecurity.com4

Sixty-seven of the sixty-seven domain citations in answers naming Google Workspace came from somebody else's page.

Pages cited

gartner.com/reviews/market/email-security9

ironscales.com/blog/the-best-email-security-companies-rankings-and-reviews7

kaseya.com/blog/best-email-security-solutions6

startwithidentity.com/rankings/best-iam-platforms5

sublime.security/articles/enterprise-email-security-solutions5

esecurityplanet.com/products/best-email-security-software4

simplyit.biz/resources/email-security-platforms-small-business-20264

startwithidentity.com/rankings/best-iam-for-smb4

Pages are listed as the models cited them.

Names read as Google Workspace

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Workspace; a claim can dispute any of them.

Google Workspace Security 2Google Workspace (Cloud Email Security) 1Google Workspace IAM 1Google Workspace Identity 1Google Workspace security 1Google Workspace’s built-in protections 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Workspace's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Workspace, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.