Every category where a model named Google Workspace for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Video conferencing	IT operations and endpoint	2%	7 of 50	0%	2	under 10 labels · led by Zoom Workplace at 42%
Email security	Security operations	0%	56 of 76	43%	7	under 10 labels · led by Microsoft Defender for Office 365 at 32%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Communications archiving and compliance	Security operations	0%	85 of 101	50%	2	under 10 labels · led by Smarsh Enterprise Archive at 20%
Enterprise AI assistants	Data platform	0%	60 of 145	0%	1	under 10 labels · led by ChatGPT at 25%
IT documentation	IT operations and endpoint	0%	88 of 92	100%	1	under 10 labels · led by Hudu at 17%
Virtual desktops	IT operations and endpoint	0%	35 of 81	0%	1	under 10 labels · led by Azure Virtual Desktop at 22%

Movement

This is the first edition on this tier, so no move can be computed for Google Workspace yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Workspace across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	1	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	0	0	1	2
Perplexity Sonar	0	0	0	1	1
Grok 4.20	0	0	0	1	1
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	1	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	2	1	0	3
Muse Glimmer 30B	0	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels2

Paraphrase8 labelsNone

Comparative7 labels2not counted in share

Budget-constrained17 labels4

Scale-constrained8 labels1

Negative21 labelsNone

First choiceAlternativeMentionNegative67 labels in all, every segment counted; 7 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: The vast majority of budget-conscious startups and small businesses.” Gemini 3.5 Flash · Video conferencing · budget prompt · first choice

“Stronger multimodal capabilities ... It excels at complex data visualization queries within Sheets and BigQuery.” Qwen 3.7 Flash · Enterprise AI · comparative prompt · alternative

“If you use Google Workspace, begin with Gmail's built-in spam and phishing protections” GPT-6 Luna · Email security · budget prompt · alternative

“Google Workspace fits organizations already using Google's productivity suite” GLM 4.7 FlashX · Virtual desktops · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Anti-pattern for IT docs—scattered folders, no structure for configs/assets, weak access controls” Grok 4.20 · IT documentation · negative prompt · hard negative

“Offer only the baseline filtering built into large suites like Microsoft 365 or Google Workspace without a dedicated email security layer.” Perplexity Sonar · Email security · negative prompt · soft negative

“neither satisfies all requirements for tamper-proof storage, legal hold management, or enterprise-scale eDiscovery by default” Claude Haiku 4.5 · Comms archiving · negative prompt · soft negative

“relying *solely* on native cloud email security is a risk for organizations with high threat profiles” Gemini 3.5 Flash · Email security · negative prompt · soft negative

Named alongside

The products named in the same answers as Google Workspace, over the 67 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Workspace was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft 36528 of 671Not among the top eight

Microsoft Defender for Office 36516 of 674Not among the top eight

Proofpoint Email Protection15 of 670Not among the top eight

Mimecast Email Security14 of 670Not among the top eight

Barracuda Email Protection9 of 670Not among the top eight

Check Point Harmony Email & Collaboration8 of 673Not among the top eight

Microsoft7 of 673Not among the top eight

Abnormal AI7 of 672Not among the top eight

Dropbox7 of 671Not among the top eight

Cisco Secure Email6 of 670Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Workspace. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 59 of the 67 answers that named Google Workspace and are not a share of its labels.

Domains cited

expertinsights.com11

g2.com11

microsoft.com11

adaptivesecurity.com10

reddit.com9

workspace.google.comYour site9

learn.microsoft.com8

sublime.security7

barracuda.com6

capterra.com6

Seventy-nine of the eighty-eight domain citations in answers naming Google Workspace came from somebody else's page.

Pages cited

adaptivesecurity.com/blog/best-email-security-tools-businesses5

huntress.com/business-email-compromise-guide/10-best-email-security-providers5

workspace.google.com/pricing5

esecurityplanet.com/products/best-email-security-software4

knowbe4.com/resources/whitepaper/cloud-email-security-vs-secure-email-gateways-what-buyers4

acronis.com/en/blog/posts/best-email-security-solutions-for-msps-20263

adaptivesecurity.com/blog/integrated-cloud-email-security3

allaboutcookies.org/worst-email-providers3

Pages are listed as the models cited them.

Search and answers

google.com is not in Google's top ten for any of the category's searches. In the answers, Google Workspace takes 2% of first choices and Zoom Workplace takes 42%.

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In search

Google, US estimates

Position for “video conferencing platform”

–

not in the top ten

Position for “video conferencing platforms”

–

not in the top ten

Searches for its name, Google: 368,000 a month (“google workspace”)
AI search demand for its name, est.: 7,422 a month
Organic visits to its site: about 1,800,358,416 a month
Searches its site ranks for: 16,240,774 · 2,471,277 in the top three
Sites linking to it: 28,655,444
Paid Google search: 243 searches its ads show for, about 42,266 clicks and $465,944 a month (estimate)

Ads on GoogleDetailLess

5+ ads · 2 image, 2 text, 1 video · 5 shown in the last 30 days

First shown January 2026, as Google LLC, verified. Ads started 2025-10 to 2026-09: 5 in the year. 115 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 7 of 50 in video conferencing

Segment leader

42%

Zoom Workplace

First choices: 7 across its categories
Named in: 67 answers
Its own site cited: in 59 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on google.com

7,607

subdomains included

Content

1,201

counted in the table below

Documentation

137

Product · Integration

18 · 84

Kind	Pages	Last 90 days	Latest
Case study	707	undated
Blog	372	0	2018-12-13
Glossary or explainer	51	0	2018-12-13
Comparison	35	undated
News or press	34	undated
Template or tool	1	undated
Podcast or video	1	undated

Most recent

2018-12-13Best practices for in app rewarded video ads blog
2018-12-13How to monetize your mobile apps with ads blog
2018-12-13What is AdMob - Google AdMob glossary or explainer
2018-11-19App marketing strategies to grow and monetize your app blog
2018-11-19How much revenue can you earn from admob blog
2018-11-19How to earn money with in app advertising blog

How it is countedHide how it is counted

Every page google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Google Workspace

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Workspace; a claim can dispute any of them.

Google Security 1Google Workspace (Docs/Drive/Sites) 1Google Workspace (Gemini/Duet AI) 1Google Workspace Business Starter 1

Follow Google Workspace

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google Workspace is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Secure Online Productivity & Collaboration Tools
workspace.google.com
For: teams of all sizes
workspace.google.com
Price stated: All prices $USD workspace.google.com
Starting price: 7 workspace.google.com
Free plan or trial: free 14-day trial workspace.google.com
Hosting: Enterprise data regions
Not stated on the pages read: Integrations, certifications, customers

What Google Workspace's own pages state, read October 5, 2026: workspace.google.com, google.com, google.com/adwords/express/pricing, google.com/admob/platform.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Workspace's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Workspace, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Workspace by email, built from the raw record of the edition. It shows:

where Google Workspace is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Workspace, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.