31 categories · RankedMicrosoft
337Judge labels
59First choices
48Negative labels
14 / 14Models named it
31Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
57% in Video conferencing for enterprise buyers
Rank 2 of 50 in the mid-market standingaccepted challenger
4 of 14 models made it the first choice on the direct prompt; 15% of its 68 labels there were negative.
What the models named instead of Microsoft →By buyer segmentStrongest at enterprise.
Small business2 of 46
17%68 labels
accepted challenger
Mid-market2 of 50
24%68 labels
accepted challenger
Enterprise1 of 60
57%69 labels
endorsed leader
In video conferencing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Microsoft for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video conferencing | IT operations and endpoint | 24% | 2 of 50 | 15% | 68 | accepted challenger | |
| Microsegmentation | Network and edge | 2% | 21 of 94 | 0% | 1 | under 10 labels · led by ColorTokens Xshield at 25% | |
| Endpoint protection | IT operations and endpoint | 2% | 13 of 86 | 0% | 3 | under 10 labels · led by Microsoft Defender for Endpoint at 22% | newNew since September 2026: not ranked then, 2% now. |
| AI security platforms | Security operations | 0% | 199 of 233 | 33% | 3 | under 10 labels · led by SentinelOne Singularity at 11% | |
| AI SOC agents | Security operations | 0% | 49 of 104 | 0% | 3 | under 10 labels · led by Dropzone AI at 24% | |
| Cloud-native application protection | Cloud and infrastructure | 0% | 37 of 70 | 33% | 3 | under 10 labels · led by Wiz at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data virtualization | Data platform | 0% | 62 of 99 | 33% | 3 | under 10 labels · led by Denodo at 28% | |
| Threat intelligence platforms | Security operations | 0% | 119 of 119 | 100% | 3 | under 10 labels · led by MISP at 12% | newNew since September 2026: not ranked then, 0% now. |
| Zero trust network access | Network and edge | 0% | 21 of 66 | 0% | 3 | under 10 labels · led by Twingate at 39% | newNew since September 2026: not ranked then, 0% now. |
| Managed detection and response | Security operations | 0% | 25 of 67 | 0% | 2 | under 10 labels · led by Arctic Wolf Managed Detection and Response at 37% | newNew since September 2026: not ranked then, 0% now. |
| Network detection and response | Security operations | 0% | 59 of 102 | 0% | 2 | under 10 labels · led by ManageEngine NetFlow Analyzer at 21% | |
| Non-human identity management | Identity and access | 0% | 110 of 128 | 50% | 2 | under 10 labels · led by JumpCloud at 14% | |
| SASE platforms | Network and edge | 0% | 16 of 45 | 0% | 2 | under 10 labels · led by Cato Networks at 35% | newNew since September 2026: not ranked then, 0% now. |
| AI governance platforms | Data platform | 0% | 129 of 135 | 100% | 1 | under 10 labels · led by Credo AI at 18% | |
| Certificate lifecycle management | Identity and access | 0% | 82 of 104 | 0% | 1 | under 10 labels · led by Sectigo Certificate Manager at 27% | |
| Communications archiving and compliance | Security operations | 0% | 72 of 101 | 0% | 1 | under 10 labels · led by Smarsh Enterprise Archive at 20% | |
| Content delivery networks | Network and edge | 0% | 32 of 49 | 100% | 1 | under 10 labels · led by Cloudflare at 68% | newNew since September 2026: not ranked then, 0% now. |
| Data masking and test data management | Data platform | 0% | 102 of 140 | 0% | 1 | under 10 labels · led by DATPROF at 17% | |
| DDI and IP address management | Network and edge | 0% | 84 of 115 | 0% | 1 | under 10 labels · led by BlueCat Micetro at 15% | |
| Digital risk protection | Security operations | 0% | 86 of 86 | 100% | 1 | under 10 labels · led by UpGuard BreachSight at 22% | |
| Email security | Security operations | 0% | 49 of 76 | 0% | 1 | under 10 labels · led by Microsoft Defender for Office 365 at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Endpoint detection and response | Security operations | 0% | 29 of 55 | 0% | 1 | under 10 labels · led by Microsoft Defender for Endpoint at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| IT asset management | IT operations and endpoint | 0% | 55 of 82 | 0% | 1 | under 10 labels · led by Freshservice at 31% | newNew since September 2026: not ranked then, 0% now. |
| Microsoft 365 management | IT operations and endpoint | 0% | 91 of 149 | 0% | 1 | under 10 labels · led by CoreView at 20% | |
| Patch management | IT operations and endpoint | 0% | 34 of 85 | 0% | 1 | under 10 labels · led by ManageEngine Patch Manager Plus at 29% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Server virtualization platforms | Cloud and infrastructure | 0% | 45 of 78 | 0% | 1 | under 10 labels · led by Proxmox VE at 42% | |
| SOAR platforms | Security operations | 0% | 50 of 67 | 0% | 1 | under 10 labels · led by Tines at 41% | newNew since September 2026: not ranked then, 0% now. |
| Streaming platforms | Data platform | 0% | 45 of 98 | 0% | 1 | under 10 labels · led by Confluent Cloud at 39% | newNew since September 2026: not ranked then, 0% now. |
| Telemetry pipelines | IT operations and endpoint | 0% | 99 of 124 | 0% | 1 | under 10 labels · led by OpenTelemetry Collector at 37% | |
| Vector databases | Data platform | 0% | 37 of 44 | 0% | 1 | under 10 labels · led by pgvector at 35% | |
| Vulnerability management platforms | Security operations | 0% | 32 of 77 | 0% | 1 | under 10 labels · led by Rapid7 InsightVM at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
This is the first edition on this tier, so no move can be computed for Microsoft yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.
By model
How each model treated Microsoft across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Microsoft across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 2 | 2 | 8 |
| GPT-5.4 mini | 3 | 2 | 2 | 0 | 7 |
| Gemini 3.5 Flash | 1 | 5 | 1 | 1 | 8 |
| Perplexity Sonar | 0 | 3 | 1 | 1 | 5 |
| Grok 4.20 | 3 | 4 | 2 | 3 | 12 |
| Mistral Small | 0 | 2 | 4 | 2 | 8 |
| DeepSeek V4 Flash | 0 | 4 | 4 | 2 | 10 |
| Llama 4 Maverick | 0 | 1 | 4 | 0 | 5 |
| Qwen 3.7 Flash | 1 | 7 | 2 | 2 | 12 |
| Kimi K2 | 2 | 2 | 4 | 2 | 10 |
| GLM 4.7 FlashX | 1 | 4 | 0 | 1 | 6 |
| MiniMax M2.5 | 2 | 3 | 2 | 1 | 8 |
| GPT-6 Luna | 1 | 3 | 2 | 1 | 7 |
| Muse Glimmer 30B | 1 | 5 | 2 | 2 | 10 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct55 labels15
Paraphrase46 labels18
Comparative71 labels9not counted in share
Budget-constrained48 labels19
Scale-constrained47 labels7
Negative70 labels6not counted in share
First choiceAlternativeMentionNegative337 labels in all, every segment counted; 59 of the 74 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Microsoft Teams if your company already pays for Microsoft 365. It is the most cohesive solution for internal projects.” Gemini 3.5 Flash · Video conferencing · comparative prompt · first choice
“Microsoft-centric shops: use Microsoft's microsegmentation capabilities if you already run a lot of Windows/Azure infrastructure” GPT-5.4 mini · Microsegmentation · budget prompt · first choice
“Microsoft Teams is the most economical choice because the free plan is included and you get built‑in integrations.” GLM 4.7 FlashX · Video conferencing · budget prompt · first choice
“For most mid-market B2B companies, Zoom and Microsoft Teams are the safest choices” Claude Haiku 4.5 · Video conferencing · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“No end-to-end encryption for standard meetings” Kimi K2 · Video conferencing · negative prompt · hard negative
“Tools from Microsoft (e.g., Fairlearn) and Google: Similarly flagged in the review of 18 tools used by governments; 38% had problematic or ineffective techniques” Grok 4.20 · AI governance · negative prompt · soft negative
“While giants like Microsoft (Defender), SentinelOne, and CrowdStrike offer basic TI within their EDR/Endpoint products, relying *solely* on this module has risks” Qwen 3.7 Flash · Threat intel · negative prompt · soft negative
“"bundle threat intelligence into endpoint licenses you may already pay for. Check the contract before buying a threat intelligence platform."” Muse Glimmer 30B · Threat intel · negative prompt · soft negative
Named alongside
The products named in the same answers as Microsoft, over the 335 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft was named but was not.ShowHide
Named alongside
The products named in the same answers as Microsoft, over the 335 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Microsoft. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 289 of the 335 answers that named Microsoft and are not a share of its labels.
Domains cited
uk.pcmag.com82
jabra.com81
getvoip.com70
trueconf.com63
zoom.com56
guideflow.com55
pcmag.com52
g2.com49
forbes.com45
ringcentral.com44
597 of the 597 domain citations in answers naming Microsoft came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
microsoft.com ranks 6 on Google for the category's searches. In the answers, Microsoft takes 24% of first choices and Zoom Workplace takes 42%.ShowHide
Search and answers
microsoft.com ranks 6 on Google for the category's searches. In the answers, Microsoft takes 24% of first choices and Zoom Workplace takes 42%.
ShowHideIn search
Google, US estimatesPosition for “video conferencing platform”
–
not in the top ten
Position for “video conferencing platforms”
6
- Searches for its name, Google
- 2,240,000 a month (“microsoft”)
- AI search demand for its name, est.
- 403,136 a month
- Organic visits to its site
- about 145,358,109 a month
- Searches its site ranks for
- 2,421,769 · 793,520 in the top three
- Sites linking to it
- 2,904,433
- Paid Google search
- 56 searches its ads show for, about 705 clicks and $12,455 a month (estimate)
In answers
This editionShare of first choices
24%
rank 2 of 50 in video conferencing
Segment leader
42%
Zoom Workplace
- First choices
- 59 across its categories
- Named in
- 335 answers
- Its own site cited
- in 289 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on microsoft.com
10,448
subdomains included
Content
146
counted in the table below
Documentation
10
Product · Integration
1,142 · 20
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 44 | undated | |||
| Comparison | 30 | undated | |||
| News or press | 27 | 10 | 2026-09-28 | ||
| Blog | 25 | 4 | 2026-09-24 | ||
| Case study | 12 | undated | |||
| Conference or event | 5 | undated | |||
| Template or tool | 2 | undated | |||
| Report or ebook | 1 | 0 | 2025-12-02 |
Most recent
- 2026-09-28At nasa ai is helping scientists unlock discoveries hidden in decades of data news or press
- 2026-09-24Rockwell automation pairs ai with decades of shop floor know how so workers can solve glitches faster news or press
- 2026-09-24Run assert eval responsible ai agent risk discovery at runtime blog
- 2026-09-23On the issues blog
- 2026-09-22When disaster strikes ai helps responders reach people more quickly news or press
- 2026-09-21Microsoft datacenter academy helps launch tech careers news or press
How it is countedHide how it is counted
Every page microsoft.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Microsoft
What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft; a claim can dispute any of them.
Microsoft Teams 64Microsoft Teams Essentials 2Microsoft Teams Free 2Azure Key Vault / Microsoft 1Microsoft (Azure SQL Data Virtualization) 1Microsoft (Azure SQL) 1Microsoft (Defender for Cloud) 1Microsoft (Defender for Endpoint) 1Microsoft (Defender) 1Microsoft (Entra ID + Defender) 1Microsoft (Entra) 1Microsoft (Entra/Intune + Conditional Access) 1Microsoft (Intune/SCCM) 1Microsoft (Security Copilot / Sentinel) 1Microsoft (Sentinel + Copilot for Security) 1Microsoft (via Fabric/SQL integrations) 1Microsoft Teams (Free Version) 1
Follow Microsoft
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft is its own company.ShowHide
The company
Microsoft is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Explore Microsoft products and services and support for your home or business.
- For
- your home or business
- Price stated
- Za publikování nabídek na Microsoft Marketplace se neplatí žádné poplatky. Když si ale zákazníci koupí něco, co nabízíte přes Marketplace, vybíráme 3% poplatek za zprostředkování. Nabízíme o 50 % nižší poplatek za zprostředkování všech obnovení prodaných formou soukromých nabídek přes Marketplace. microsoft.com/cs-cz/isv/marketplace
- Free plan or trial
- Try for free microsoft.com/en-ca/dynamics-365/pricing-overview
- Customers named
- KinaxisNFLLenovoVIVIDG&J Pepsi-Cola BottlersVirgin MoneyE.ONMilpark Education
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Microsoft's own pages state, read October 5, 2026: microsoft.com, microsoft.com/en-ca/dynamics-365/pricing-overview, trust.microsoft.com, microsoft.com/en-ca/dynamics-365/solutions/ai, microsoft.com/cs-cz/isv/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft by email, built from the raw record of the edition. It shows:
- where Microsoft is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Microsoft is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Microsoft is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideMicrosoft is among the products AI models recommend first in Video conferencing this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.