Every category where a model named Dropbox for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Backup and disaster recovery	Cloud and infrastructure	0%	114 of 116	100%	2	under 10 labels · led by Veeam Data Platform at 38%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Managed file transfer	Data platform	0%	79 of 97	50%	2	under 10 labels · led by Files.com at 43%
Digital employee experience	IT operations and endpoint	0%	166 of 219	100%	1	under 10 labels · led by ControlUp at 13%

Movement

Since September 2026, Dropbox held within the floor in all three categories: no change cleared 11 points.

Best category · Backup and DR · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 94 → 107 of 107

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 92 → 110 of 112

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 82 → 77 of 77

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Backup and DR	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 92 → 114 of 116
MFT	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 79 of 97, unchanged
DEX	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 166 of 219, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Dropbox across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	1	1
Grok 4.20	0	2	2
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase1 labelNone

Comparative7 labels2not counted in share

Budget-constrained3 labelsNone

Scale-constrained3 labelsNone

Negative27 labelsNone

First choiceAlternativeMentionNegative42 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“General file-sync services like Google Drive, Dropbox, and OneDrive are not sufficient backup systems” Perplexity Sonar · Backup and DR · negative prompt · hard negative

“Treating Cloud Sync Services (OneDrive, Google Drive, Dropbox) as "Backup"” Gemini 3.5 Flash · Backup and DR · negative prompt · hard negative

“even Google Drive/Dropbox shared folders work short-term, but they're not true MFT” Grok 4.20 · MFT · budget prompt · soft negative

“Dropbox Business (simple but less B2B-specialized)” Grok 4.20 · DEX · direct prompt · soft negative

Named alongside

The products named in the same answers as Dropbox, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dropbox was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Drive25 of 420Not among the top eight

Microsoft OneDrive17 of 420Not among the top eight

Box7 of 420Not among the top eight

Google Workspace7 of 420Not among the top eight

Synology NAS6 of 425Not among the top eight

QNAP5 of 423Not among the top eight

Veeam Data Platform5 of 421Not among the top eight

Commvault5 of 420Not among the top eight

Acronis Cyber Protect4 of 421Not among the top eight

Backblaze Personal4 of 420Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dropbox. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 42 answers that named Dropbox and are not a share of its labels.

Domains cited

ifeeltech.com11

veeam.com11

backblaze.com9

ituonline.com9

linkedin.com7

techtarget.com7

cloudwards.net6

enterprisestorageforum.com6

expertinsights.com6

g2.com6

Seventy-eight of the seventy-eight domain citations in answers naming Dropbox came from somebody else's page.

Pages cited

ituonline.com/blogs/effective-data-backup-and-recovery-strategies-for-small-businesses8

ifeeltech.com/blog/best-cloud-backup-small-business6

veeam.com/blog/small-business-backup-software.html6

bleachsecurity.com/resources/data-backup-disaster-recovery-guide-small-business-20265

cdw.com/content/cdw/en/articles/services/10-common-mistakes-organizations-their-backup-rec5

cloudwards.net/best-cloud-storage-for-enterprise5

helixstax.com/resources/top-backup-solutions-for-small-business5

business.com/articles/top-10-cloud-storage-services-for-business4

Pages are listed as the models cited them.

Search and answers

dropbox.com is not in Google's top ten for any of the category's searches. In the answers, Dropbox takes 0% of first choices and Veeam Data Platform takes 38%.

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In search

Google, US estimates

Position for “backup and disaster recovery solution”

–

not in the top ten

Position for “backup and disaster recovery solutions”

–

not in the top ten

Searches for its name, Google: 1,220,000 a month (“dropbox”)
AI search demand for its name, est.: 18,371 a month
Organic visits to its site: about 2,411,408 a month
Searches its site ranks for: 69,017 · 9,130 in the top three
Sites linking to it: 726,380
Paid Google search: 1 searches its ads show for, about 12 clicks and $466 a month (estimate)

Ads on GoogleDetailLess

101+ ads · 98 text, 2 video, 1 image · 101 shown in the last 30 days

First shown January 2023, as DROPBOX, INC., verified. Ads started 2025-10 to 2026-09: 26 in the year, 75 before. 19 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 114 of 116 in Backup and DR

Segment leader

38%

Veeam Data Platform

First choices: 0 across its categories
Named in: 42 answers
Its own site cited: in 39 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on dropbox.com

29,479

subdomains included

Content

1,048

counted in the table below

Documentation

1,224

Product · Integration

36 · 32

Kind	Pages	Last 90 days	Latest
Blog	807	0	2026-01-22
Report or ebook	156	undated
Comparison	29	undated
Glossary or explainer	15	undated
Podcast or video	15	undated
Conference or event	13	undated
Template or tool	9	undated
Case study	2	undated
Webinar or virtual event	2	undated

Most recent

2026-01-22Sundance film festival 2026 blog

How it is countedHide how it is counted

Every page dropbox.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Dropbox

What the judge wrote, as written, with how often. The vendor table decides that these count as Dropbox; a claim can dispute any of them.

Dropbox Business 1

Follow Dropbox

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Dropbox is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Dropbox is a home for all of your work. You can store and share files, collaborate on projects and bring your best ideas to life – whether you’re working alone or as part of a team.
dropbox.com
For: whether you’re working alone or as part of a team
dropbox.com
Price stated: free dropbox.com
Starting price: 0 dropbox.com
Free plan or trial: Try Dropbox free dropbox.com
Integrations claimed: 4 dropbox.com
Certifications: CCPACSA STAR Level 2EU Cloud COCEU-US DPFGDPRHIPAAISMAPISO 22301
Customers named: Bryan ChandlerJustin TseMcLaren Formula 1 TeamJamfServiceNowUNTUCKitValor Payroll SolutionsFLOW HEALTHCARE
Not stated on the pages read: Hosting

What Dropbox's own pages state, read September 28, 2026: dropbox.com, dropbox.com/plans, trust.dropbox.com, dropbox.com/features/sync, dropbox.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dropbox's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dropbox, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Dropbox by email, built from the raw record of the edition. It shows:

where Dropbox is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Dropbox, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.