Every category where a model named Google Workspace 2-Step Verification for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Multi-factor authentication	Identity and access	2%	8 of 78	0%	3	under 10 labels · led by Cisco Duo at 42%

Movement

This is the first edition on this tier, so no move can be computed for Google Workspace 2-Step Verification yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Workspace 2-Step Verification across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase1 labelNone

Comparative5 labelsNone

Budget-constrained4 labels1

Scale-constrained3 labels2

Negative2 labels1not counted in share

First choiceAlternativeMentionNegative17 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cost: $0 (Included with all Google Workspace plans)... Native, highly reliable, and very user-friendly.” Gemini 3.5 Flash · MFA · budget prompt · first choice

“Google's native MFA is the primary contender” Qwen 3.7 Flash · MFA · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Google Workspace 2-Step Verification, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Workspace 2-Step Verification was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Entra ID16 of 170Not in the top three

Cisco Duo15 of 177Not in the top three

Okta8 of 170Not in the top three

YubiKey8 of 170Not in the top three

Google Authenticator7 of 172Not in the top three

Authy5 of 171Not in the top three

Auth05 of 170Not in the top three

Microsoft Authenticator4 of 172Not in the top three

Microsoft 3654 of 170Not in the top three

JumpCloud3 of 170Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Workspace 2-Step Verification. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 17 answers that named Google Workspace 2-Step Verification and are not a share of its labels.

Domains cited

duo.com4

miniorange.com4

g2.com3

securityboulevard.com3

authx.com2

inteca.com2

mojoauth.com2

okta.com2

workos.com2

automateed.com1

Twenty-five of the twenty-five domain citations in answers naming Google Workspace 2-Step Verification came from somebody else's page.

Pages cited

authx.com/blog/best-mfa-solutions2

inteca.com/business-insights/mfa-providers2

miniorange.com/blog/cost-effective-mfa-for-small-business2

miniorange.com/blog/mfa-providers2

mojoauth.com/blog/best-multi-factor-authentication-solutions2

okta.com/blog/identity-security/how-to-choose-the-right-mfa-for-your-small-business-02

securityboulevard.com/2025/12/10-best-multi-factor-authentication-solutions-in-20262

workos.com/blog/top-mfa-providers-20262

Pages are listed as the models cited them.

Names read as Google Workspace 2-Step Verification

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Workspace 2-Step Verification; a claim can dispute any of them.

Google Workspace 1Google Workspace Security (BeyondCorp) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Workspace 2-Step Verification's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Workspace 2-Step Verification, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.dev is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.