Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 45 → 46 of 62
1 category · RankedFortiSOAR
26Judge labels
0First choices
6Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in SOAR for mid-market buyers
Rank 15 of 67 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 11 labels there were negative.
What the models named instead of FortiSOAR →By buyer segmentRead the same way at every buyer size.
Small business60 of 64
0%7 labels
under the label threshold
Mid-market15 of 67
0%11 labels
accepted challenger
Enterprise16 of 45
0%8 labels
under the label threshold
In soar · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named FortiSOAR for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SOAR platforms | Security operations | 0% | 15 of 67 | 18% | 11 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, FortiSOAR held within the floor in its one category: no change cleared 11 points.
Best category · SOAR · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 7 → 15 of 56
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 10 → 13 of 41
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SOAR | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 15 of 67 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated FortiSOAR across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated FortiSOAR across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labelsNone
Paraphrase2 labelsNone
Comparative8 labelsNone
Budget-constrained2 labelsNone
Scale-constrained2 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative26 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“FortiSOAR delivers the tightest vendor-native integration ... for organizations already running Fortinet infrastructure” Claude Haiku 4.5 · SOAR · direct prompt · alternative
“Broadly used best-of-breed option in the top 10 lists, typically highlighted for Fortinet stack integration” Muse Glimmer 30B · SOAR · comparative prompt · alternative
“FortiSOAR | Good mid-market option | Fortinet-heavy shops” DeepSeek V4 Flash · SOAR · scale prompt · alternative
“Provides good integration with Fortinet security products” MiniMax M2.5 · SOAR · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Similar bundled-SOAR warning: tuned heavily for Fortinet's ecosystem and struggles to integrate cleanly across heterogeneous environments” Kimi K2 · SOAR · negative prompt · soft negative
“Described as not having been innovated on in years, lacking pace with modern threats” GLM 4.7 FlashX · SOAR · negative prompt · soft negative
Named alongside
The products named in the same answers as FortiSOAR, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and FortiSOAR was named but was not.ShowHide
Named alongside
The products named in the same answers as FortiSOAR, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and FortiSOAR was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named FortiSOAR. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 26 answers that named FortiSOAR and are not a share of its labels.
Domains cited
startupstash.com13
strike48.com13
intezer.com12
paloaltonetworks.com12
comparitech.com11
guideflow.com11
aimultiple.com9
checkthat.ai9
gartner.com9
expertinsights.com8
107 of the 107 domain citations in answers naming FortiSOAR came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
fortinet.com ranks 3 on Google for the category's searches. In the answers, FortiSOAR takes 0% of first choices and Tines takes 41%.ShowHide
Search and answers
fortinet.com ranks 3 on Google for the category's searches. In the answers, FortiSOAR takes 0% of first choices and Tines takes 41%.
ShowHideIn search
Google, US estimatesPosition for “soar platform”
3
Position for “soar platforms”
–
not in the top ten
- Searches for its name, Google
- 210 a month (“fortisoar”)
- AI search demand for its name, est.
- 15 a month
- Organic visits to its site
- about 3,078,109 a month
- Searches its site ranks for
- 81,631 · 16,245 in the top three
- Sites linking to it
- 50,689
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 15 of 67 in SOAR
Segment leader
41%
Tines
- First choices
- 0 across its categories
- Named in
- 26 answers
- Its own site cited
- in 26 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on fortinet.com
24,577
subdomains included
Content
5,682
counted in the table below
Documentation
101
Product · Integration
800 · 77
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,852 | 3 | 2026-09-24 | SASE, DLP | |
| News or press | 1,828 | undated | SD-WAN, SASE | ||
| Case study | 1,549 | 0 | 2025-05-01 | ZTNA, ITAM | |
| Glossary or explainer | 203 | undated | CIAM, SIEM | ||
| Comparison | 94 | undated | SD-WAN, SASE | ||
| Report or ebook | 86 | undated | CNAPP, SASE | ||
| Conference or event | 55 | 1 | 2026-09-02 | SASE | |
| Template or tool | 9 | undated | DLP | ||
| Webinar or virtual event | 6 | undated |
Most recent
- 2026-09-24Uncovering a sectoprat variant embedded in legitimate software blog
- 2026-09-23Cloud intrusions now move at machine speed blog
- 2026-09-02Join 2026 sase summit building autonomous trust for ai era conference or event
- 2026-07-14Fortiendpoint expands security for the ai era blog
- 2026-06-30Update on fortinet use of frontier ai blog
- 2026-06-16Introducing fortisoc one platform total control blog
How it is countedHide how it is counted
Every page fortinet.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SD-WAN (172); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as FortiSOAR
What the judge wrote, as written, with how often. The vendor table decides that these count as FortiSOAR; a claim can dispute any of them.
Fortinet FortiSOAR 2
Follow FortiSOAR
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
FortiSOAR is its own company.ShowHide
The company
FortiSOAR is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- confidently turbocharge your SOC using Fortinet and preferred agents, agentic playbooks, and a secure platform with full controls, guardrails, and transparency
- For
- SOC
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What FortiSOAR's own pages state, read September 28, 2026: fortinet.com, trust.fortinet.com, fortinet.com/products/sase, fortinet.com/customers, fortinet.com/it/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when FortiSOAR's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as FortiSOAR, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for FortiSOAR by email, built from the raw record of the edition. It shows:
- where FortiSOAR is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name FortiSOAR, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.