Small business▼−10Since September 2026: 28% → 18%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
18%from 28% in September 2026
Inside the floor by 1 pointRank 2 of 71, unchanged
Microsoft · 10 categories · RankedMicrosoft Sentinel
389Judge labels
67First choices
56Negative labels
14 / 14Models named it
10Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
41% in SIEM for enterprise buyers
Rank 1 of 61 in the mid-market standingendorsed leader
8 of 14 models made it the first choice on the direct prompt; 13% of its 62 labels there were negative.
What the models named instead of Microsoft Sentinel →By buyer segmentStrongest at enterprise.
Small business2 of 79
22%60 labels
accepted challenger
Mid-market1 of 61
38%62 labels
endorsed leader
Enterprise1 of 61
41%72 labels
endorsed leader
In siem · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Microsoft Sentinel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SIEM platforms | Security operations | 38% | 1 of 61 | 13% | 62 | endorsed leader | ▼−2Since September 2026: 41% → 39%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI SOC agents | Security operations | 4% | 5 of 104 | 0% | 7 | under 10 labels · led by Dropzone AI at 24% | |
| AI security platforms | Security operations | 2% | 15 of 233 | 17% | 6 | under 10 labels · led by SentinelOne Singularity at 11% | |
| SOAR platforms | Security operations | 2% | 7 of 67 | 8% | 39 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Log management | IT operations and endpoint | 0% | 53 of 73 | 40% | 5 | under 10 labels · led by Datadog Log Management at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Extended detection and response | Security operations | 0% | 25 of 58 | 25% | 4 | under 10 labels · led by Microsoft Defender XDR at 40% | newNew since September 2026: not ranked then, 0% now. |
| Threat intelligence platforms | Security operations | 0% | 46 of 119 | 0% | 2 | under 10 labels · led by MISP at 12% | newNew since September 2026: not ranked then, 0% now. |
| Data security posture management | Security operations | 0% | 96 of 105 | 100% | 1 | under 10 labels · led by Microsoft Purview at 18% | |
| Identity threat detection and response | Identity and access | 0% | 85 of 105 | 0% | 1 | under 10 labels · led by Huntress Managed ITDR at 51% | |
| Network detection and response | Security operations | 0% | 75 of 102 | 0% | 1 | under 10 labels · led by ManageEngine NetFlow Analyzer at 21% |
Movement
Since September 2026, Microsoft Sentinel held within the floor in all ten categories: no change cleared 11 points.
Best category · SIEM · by segment
Mid-market▼−2Since September 2026: 41% → 39%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
39%from 41% in September 2026
Inside the floor by 9 pointsRank 1 of 55, unchanged
Enterprise▲+12Since September 2026: 30% → 42%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.
42%from 30% in September 2026
Cleared the floor by 1 pointRank 1 of 51, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AI SOC agents | 0% | 4% | newNew since September 2026: not ranked then, 4% now. | New this edition | Rank 5 of 104, unchanged |
| SIEM | 41% | 39% | ▼−2Since September 2026: 41% → 39%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 61, unchanged |
| AI security | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 15 of 233, unchanged |
| SOAR | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 7 of 67 |
| Logs | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 36 → 53 of 73 |
| XDR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 58, unchanged |
| Threat intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 46 of 119, unchanged |
| DSPM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 96 of 105, unchanged |
| ITDR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 85 of 105, unchanged |
| NDR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 75 of 102, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Microsoft Sentinel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Microsoft Sentinel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 3 | 0 | 0 | 5 |
| GPT-5.4 mini | 4 | 5 | 0 | 3 | 12 |
| Gemini 3.5 Flash | 1 | 7 | 0 | 2 | 10 |
| Perplexity Sonar | 1 | 4 | 1 | 1 | 7 |
| Grok 4.20 | 4 | 6 | 2 | 0 | 12 |
| Mistral Small | 3 | 2 | 3 | 0 | 8 |
| DeepSeek V4 Flash | 2 | 5 | 1 | 3 | 11 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 9 | 1 | 3 | 15 |
| Kimi K2 | 2 | 9 | 1 | 0 | 12 |
| GLM 4.7 FlashX | 2 | 5 | 1 | 1 | 9 |
| MiniMax M2.5 | 4 | 2 | 2 | 0 | 8 |
| GPT-6 Luna | 2 | 3 | 1 | 2 | 8 |
| Muse Glimmer 30B | 1 | 5 | 1 | 1 | 8 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct70 labels29
Paraphrase63 labels19
Comparative81 labels15not counted in share
Budget-constrained66 labels11
Scale-constrained55 labels8
Negative54 labels5not counted in share
First choiceAlternativeMentionNegative389 labels in all, every segment counted; 67 of the 87 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd suggest starting with either Microsoft Sentinel (if already in the Microsoft ecosystem) or Sumo Logic (if you want vendor neutrality)” Claude Haiku 4.5 · SIEM · paraphrase prompt · first choice
“Is primarily a Microsoft/Azure shop | Microsoft Sentinel | Seamless out-of-the-box ingestion, KQL query language, and fast deployment.” Gemini 3.5 Flash · SIEM · comparative prompt · first choice
“Microsoft Sentinel — unbeatable value if you're a Microsoft shop; pay-as-you-go pricing; strong detection content; built-in UEBA and SOAR.” DeepSeek V4 Flash · SIEM · scale prompt · first choice
“If you're in Microsoft world (common for B2B): Go with Sentinel—cost-effective, quick value, scales well without huge teams.” Grok 4.20 · SIEM · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Why to be cautious: Vendor Ecosystem Dependence... difficult, confusing, and often suboptimal if your infrastructure is primarily AWS, Google Cloud, or Linux-based” Qwen 3.7 Flash · SIEM · negative prompt · soft negative
“Sentinel is incredibly powerful. However, do not buy it to manage alone unless you have dedicated KQL (Kusto Query Language) expertise.” Gemini 3.5 Flash · SIEM · scale prompt · soft negative
“Microsoft Sentinel's billing, for example, depends on ingestion tiers, retention, and separate infrastructure charges in some cases” GPT-5.4 mini · SIEM · negative prompt · soft negative
“Microsoft Sentinel, if you're not invested in Azure or haven't modeled the full bill: Pricing depends on data volume and tier” GPT-6 Luna · SIEM · negative prompt · soft negative
Named alongside
The products named in the same answers as Microsoft Sentinel, over the 389 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Sentinel was named but was not.ShowHide
Named alongside
The products named in the same answers as Microsoft Sentinel, over the 389 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Sentinel was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Microsoft Sentinel. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 359 of the 389 answers that named Microsoft Sentinel and are not a share of its labels.
Domains cited
underdefense.com134
paloaltonetworks.com129
exabeam.com94
checkthat.ai81
comparitech.com79
expertinsights.com71
aimultiple.com65
g2.com65
splunk.com60
intezer.com57
835 of the 835 domain citations in answers naming Microsoft Sentinel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Microsoft Sentinel stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Microsoft Sentinel stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 4,400 a month (“microsoft sentinel”)
- AI search demand for its name, est.
- 259 a month
- Its own site
- It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone
In answers
This editionShare of first choices
38%
rank 1 of 61 in SIEM
First choices
67
across its categories
- Named in
- 389 answers
- Its own site cited
- in 359 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Microsoft Sentinel
What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Sentinel; a claim can dispute any of them.
Microsoft Azure Sentinel 2Microsoft Defender XDR / Sentinel 2Microsoft Sentinel + Copilot 2Microsoft Sentinel + Security Copilot 2Microsoft Sentinel SOAR 2Microsoft Sentinel automation 2Sentinel 2Microsoft 1Microsoft Defender for Cloud / Sentinel 1Microsoft Sentinel (Logic Apps) 1Microsoft Sentinel (formerly Azure Sentinel) 1Microsoft Sentinel (with Logic Apps) 1Microsoft Sentinel (with SOAR) 1Microsoft Sentinel / Azure AI 1Microsoft Sentinel / Azure Monitor 1Microsoft Sentinel automation / SOAR-style workflows 1Microsoft Sentinel automation / playbooks 1Microsoft Sentinel playbooks 1Microsoft Sentinel/Logic Apps 1Sentinel (Microsoft) 1Sentinel/Log Analytics 1
Follow Microsoft Sentinel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft is the company behind Microsoft Sentinel.ShowHide
The company
Microsoft is the company behind Microsoft Sentinel.
ShowHideOn record
Company records- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more
In its own words
Stated by the vendor, not checked- Positioning
- a cloud-native SIEM for SOCs
- Price stated
- Pay-as-you-go microsoft.com/en-us/security/business/siem-and-xdr/microsoft-sentinel-siem
- Free plan or trial
- Start a free trial microsoft.com/en-us/security/business/siem-and-xdr/microsoft-sentinel-siem
- Integrations claimed
- 450 microsoft.com/en-us/security/business/siem-and-xdr/microsoft-sentinel-siem
- Customers named
- DanfossIntesa SanpaoloNTT CommunicationsQNETPT. ALTO NetworkAlbanian National Agency for Information Society (AKSHI)Salford City Council
- Not stated on the pages read
- Starting price, certifications, hosting
What Microsoft Sentinel's own pages state, read October 5, 2026: microsoft.com/en-us/security/business/siem-and-xdr/microsoft-sentinel-siem. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Sentinel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Sentinel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft Sentinel by email, built from the raw record of the edition. It shows:
- where Microsoft Sentinel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft Sentinel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Microsoft Sentinel is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Microsoft Sentinel is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Microsoft Sentinel first in SIEM platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.