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ETL and ELT · October 2026 Edition

Fivetran vs dbt

Eight of fourteen models named Fivetran first on the direct prompt; zero named dbt. Fivetran was named by fourteen of the fourteen models and dbt by twelve and Fivetran carries 61 labels and dbt 35, so the shares are not directly comparable.

Fivetran

endorsed leader

Named in four categories this edition.

dbt

accepted challenger

Named in five categories this edition.

First-choice share40%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 18; printed, not drawn.
Labels6135A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Fivetran reading right to left. Rank and label count are printed, not drawn.Airbyte was named alongside these two in twelve of the fourteen direct answers. Fivetran vs Airbyte · Fivetran vs Hevo Data · Fivetran vs Stitch

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ETL and ELT page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
FivetranFirst choices, of fourteen modelsdbt
Direct80
Paraphrase101
Comparative401 against dbt
Budget-constrained001 against Fivetran
Scale-constrained30
Negative014 against Fivetran
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Fivetran and dbt were named in the same answer eighty-three times, of the 205 answers naming Fivetran and the 100 naming dbt. In those answers dbt took the first choice two times and Fivetran thirty-eight.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Fivetran and dbt stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Fivetran dbt first choice named as an alternative argued againstblank: not namedEach cell is one answer, Fivetran on the left and dbt on the right.

The direct prompt

The plain question, one answer per model, grouped by where Fivetran and dbt stood in it.

Fivetran first, dbt an alternative

8 of 14 modelsdbt was named in the answer but not as the choice, or not at all.
GPT-5.4 miniAirbyte, Fivetran alternatives: Matillion
Gemini 3.5 FlashFivetran alternatives: Airbyte, Hevo Data, Rivery
Perplexity SonarFivetran alternatives: Airbyte, Hevo Data
Grok 4.1 FastFivetran alternatives: Airbyte, Hevo Data, Integrate.io
Mistral SmallFivetran alternatives: Airbyte, Celigo, Workato
Llama 4 MaverickFivetran alternatives: Airbyte, Databricks Lakeflow, Domo
GPT-6 LunaFivetran alternatives: Airbyte, Matillion
Muse Glimmer 30BFivetran alternatives: Apache Airflow, Estuary Flow, Integrate.io, Matillion, dbt

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
DeepSeek V4 FlashHevo Data alternatives: Airbyte, Fivetran
Qwen 3.7 FlashAirbyte alternatives: Fivetran, Hevo Data
GLM 4.7 FlashXHevo Data, Stitch alternatives: Airbyte, Fivetran
MiniMax M2.5Integrate.io alternatives: Airbyte, Fivetran

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
Kimi K2Hevo Data alternatives: Airbyte, Rivery, Stitch

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Fivetran leads by seventeen points.
Fivetran17%#3 of 11
dbt0%#8 of 11
The full small business standing →
Mid-marketThe figures above
Fivetran leads by thirty-eight points.
Fivetran40%#1 of 18
dbt2%#6 of 18
The full mid-market standing →
Enterprise
Fivetran leads by forty-nine points.
Fivetran49%#1 of 15
dbt0%#8 of 15
The full enterprise standing →

What the models said about Fivetran

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“"Airbyte & Fivetran are bad products." ... That view is not consensus, but it is representative of complaints about pricing models” Muse Glimmer 30B · negative prompt · soft negative
“Fivetran has high pricing for large row volumes using the MAR pricing model, and limited real-time support” Claude Haiku 4.5 · negative prompt · soft negative
“avoid the "billing roulette" of expensive enterprise tools like Fivetran or Informatica” Gemini 3.5 Flash · budget prompt · soft negative
“Managed, low-maintenance option: Fivetran. ... Choose Fivetran + Snowflake + dbt if you want minimal engineering overhead” Muse Glimmer 30B · paraphrase prompt · first choice
“1. Fivetran: Recommended for B2B SaaS firms heavily invested in Salesforce, HubSpot, NetSuite, and Snowflake.” Llama 4 Maverick · direct prompt · first choice
“The industry standard for zero-maintenance ELT... Choose Fivetran if you have a budget, a small data team” Gemini 3.5 Flash · comparative prompt · first choice

What the models said about dbt

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“dbt is usually a complement, not a full ETL replacement” GPT-6 Luna · comparative prompt · soft negative
“use modern ELT orchestrators like dbt (Data Build Tool) coupled with lightweight extractors” Gemini 3.5 Flash · negative prompt · first choice
“ELT / transformations: dbt” GPT-5.4 mini · paraphrase prompt · first choice
“Better Alternative: For most teams, a SQL-based transformation tool like dbt or a visual low-code tool is faster and cheaper to maintain.” Qwen 3.7 Flash · negative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.