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Index › Products › Databricks · October 2026 Edition
1 category · Named, not ranked

Databricks

23Judge labels
0First choices
9Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Databricks was named 4 times in Data virtualization, where Denodo led with 28%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business27 of 90
0%4 labels
under the label threshold
Mid-market99 of 99
0%4 labels
under the label threshold
Enterprise62 of 80
0%1 label
under the label threshold
In data virtualization · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Databricks for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Data virtualizationData platform0%99 of 9975%4under 10 labels · led by Denodo at 28%

Movement

This is the first edition on this tier, so no move can be computed for Databricks yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Databricks across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small01001
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00011
Kimi K200022
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase12 labelsNone
Comparative0 labelsNone
Budget-constrained2 labelsNone
Scale-constrained3 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative23 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For those prioritizing AI and advanced analytics, Databricks is a strong contender.” Mistral Small · Data virtualization · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid for Mid-Sized B2B: ... Databricks | Requires data consolidation into their lakehouse — less "true" federation” Kimi K2 · Data virtualization · paraphrase prompt · hard negative
“Databricks | Integrated with lakehouse, AI/ML focus | Requires existing Databricks investment” Kimi K2 · Data virtualization · scale prompt · soft negative
“its internal federated query performance is generally considered slower than Starburst” Qwen 3.7 Flash · Data virtualization · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Databricks, over the 23 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Databricks was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Denodo8 of 232Not among the top eight
Starburst7 of 235Not among the top eight
Collibra7 of 233Not among the top eight
Informatica Intelligent Data Management Cloud6 of 231Not among the top eight
Microsoft Fabric5 of 231Not among the top eight
Snowflake5 of 230Not among the top eight
Ataccama ONE3 of 230Not among the top eight
Unity Catalog3 of 230Not among the top eight
AWS2 of 230Not among the top eight
Alation2 of 230Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Databricks. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 18 of the 23 answers that named Databricks and are not a share of its labels.

Domains cited

g2.com10
promethium.ai6
atlan.com4
checkthat.ai4
cognism.com4
databricks.comYour site4
guideflow.com4
learn.g2.com4
learn.microsoft.com4
salesforce.com4

Forty-four of the forty-eight domain citations in answers naming Databricks came from somebody else's page.

Pages cited

g2.com/categories/data-governance-tools/enterprise4
promethium.ai/guides/data-virtualization-tools-vendors4
salesforce.com/data/governance/guide/tools4
atlan.com/data-governance-software3
cognism.com/blog/data-governance-tools3
domo.com/learn/article/best-data-virtualization-platforms3
holidaylandmark.com/blog/top-10-data-virtualization-platforms-features-pros-cons-compariso3
learn.g2.com/best-data-governance-tools3

Pages are listed as the models cited them.

Search and answers

databricks.com ranks 5 on Google for the category's searches. In the answers, Databricks takes 0% of first choices and Denodo takes 28%.
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In search

Google, US estimates
Position for “data virtualization platform”
–
not in the top ten
Position for “data virtualization platforms”
–
not in the top ten
Searches for its name, Google
135,000 a month (“databricks”)
AI search demand for its name, est.
8,368 a month
Organic visits to its site
about 689,756 a month
Searches its site ranks for
43,327 · 6,682 in the top three
Sites linking to it
33,328
Paid Google search
33 searches its ads show for, about 570 clicks and $34,664 a month (estimate)
Ads on GoogleDetailLess
120+ ads · 88 text, 27 image, 5 video · 120 shown in the last 30 days

First shown September 2024, as Databricks, Inc, verified. Ads started 2025-10 to 2026-09: 110 in the year, 10 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 99 of 99 in data virtualization
Segment leader
28%
Denodo
First choices
0 across its categories
Named in
23 answers
Its own site cited
in 18 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on databricks.com
24,115
subdomains included
Content
6,867
counted in the table below
Documentation
6,978
Product · Integration
243 · 13
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog3,030102026-09-28SIEM
Conference or event2,76602026-06-15SIEM
Report or ebook47302023-06-01
Webinar or virtual event27702020-08-01SIEM, Data warehouses
Glossary or explainer23202020-01-01
Comparison4102022-03-01Data warehouses
Case study3902019-02-01
News or press602021-07-01
Podcast or video202021-04-01
Template or tool1undated

Events in person

Last twelve months

As the event pages on databricks.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page databricks.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SIEM (11); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Databricks

What the judge wrote, as written, with how often. The vendor table decides that these count as Databricks; a claim can dispute any of them.
Databricks (Unity Catalog) 1Databricks Data Intelligence Platform 1

Follow Databricks

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Databricks is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Leading Data and AI Solutions for Enterprises
databricks.com
For
Enterprises
databricks.com
Free plan or trial
Get started with Databricks for free. No credit card required. databricks.com
Customers named
S&P Global EnergyConcurrenceZeptoSouthern CompanyFDARipplingNBCUniversal
Not stated on the pages read
Price, starting price, integrations, certifications, hosting

What Databricks's own pages state, read September 28, 2026: databricks.com, trust.databricks.com, databricks.com/product/sap, databricks.com/kr/blog/category/company/customers, databricks.com/company/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Databricks's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Databricks, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Databricks by email, built from the raw record of the edition. It shows:

  • where Databricks is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Databricks, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at databricks.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.