Every category where a model named Denodo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data virtualization	Data platform	28%	1 of 99	35%	66	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Denodo yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Denodo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	3	0	0	0	3
GPT-5.4 mini	2	0	1	2	5
Gemini 3.5 Flash	1	2	0	3	6
Perplexity Sonar	2	0	1	2	5
Grok 4.1 Fast	3	0	1	2	6
Mistral Small	2	0	1	1	4
DeepSeek V4 Flash	3	1	0	2	6
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	2	1	0	2	5
Kimi K2	1	1	1	3	6
GLM 4.7 FlashX	2	0	1	2	5
MiniMax M2.5	3	0	0	1	4
GPT-6 Luna	2	2	0	1	5
Muse Glimmer 30B	1	2	0	2	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct39 labels24

Paraphrase36 labels19

Comparative39 labels27not counted in share

Budget-constrained32 labels8

Scale-constrained24 labels7

Negative36 labels3not counted in share

First choiceAlternativeMentionNegative206 labels in all, every segment counted; 58 of the 88 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the strongest default choice is usually Denodo if you need broad connectivity, governance, and a mature enterprise-grade virtualization layer” Perplexity Sonar · Data virtualization · direct prompt · first choice

“Choose Denodo if you need the most comprehensive, enterprise-grade data virtualization with the broadest source connectivity and governance.” DeepSeek V4 Flash · Data virtualization · comparative prompt · first choice

“Denodo is a pure-play logical data fabric, while TIBCO emphasizes a semantic layer and SQL-based cross-source joins with pushdown.” Muse Glimmer 30B · Data virtualization · comparative prompt · first choice

“For most mid-market B2B companies, Denodo Platform offers the best balance of features, pricing flexibility, and scalability.” GLM 4.7 FlashX · Data virtualization · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid on a Tight Budget ... Denodo | ~$180,000/year | Enterprise pricing is out of reach” DeepSeek V4 Flash · Data virtualization · budget prompt · hard negative

“Premium enterprise - avoid for limited budgets” Kimi K2 · Data virtualization · budget prompt · hard negative

“Highly proprietary enterprise suites like Denodo and TIBCO Data Virtualization can be strong technically, but they tend to come with premium pricing, operational complexity, and a risk of lock-in” GPT-5.4 mini · Data virtualization · negative prompt · soft negative

“the market leaders (like Denodo, TIBCO Data Virtualization, or IBM Cloud Pak for Data) are enterprise-grade products that typically come with expensive annual contracts” Gemini 3.5 Flash · Data virtualization · budget prompt · soft negative

Named alongside

The products named in the same answers as Denodo, over the 204 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Denodo was named but was not.

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ProductSame answerTook the first choice insteadHead to head

TIBCO Data Virtualization91 of 2041Compare →

Dremio88 of 2049Compare →

Starburst77 of 2047Compare →

Starburst Galaxy49 of 20418Compare →

Trino45 of 20413Compare →

Informatica Intelligent Data Management Cloud41 of 2040Not among the top eight

IBM Data Virtualization35 of 2041Not among the top eight

IBM Cloud Pak for Data28 of 2040Not among the top eight

CData Virtuality27 of 20413Compare →

Microsoft Fabric21 of 2041Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Denodo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 194 of the 204 answers that named Denodo and are not a share of its labels.

Domains cited

domo.com95

checkthat.ai87

g2.com79

thectoclub.com72

promethium.ai71

denodo.comYour site66

etlclub.net64

airbyte.com62

us.fitgap.com56

sourceforge.net51

637 of the 703 domain citations in answers naming Denodo came from somebody else's page.

Pages cited

domo.com/learn/article/best-data-virtualization-platforms92

checkthat.ai/answers/what-are-the-best-data-virtualization-solutions74

thectoclub.com/tools/best-data-virtualization-software68

etlclub.net/best-data-virtualization-platforms64

airbyte.com/top-etl-tools-for-sources/data-virtualization-tools62

promethium.ai/guides/data-virtualization-tools-vendors54

devopsschool.com/blog/top-10-data-virtualization-platforms-features-pros-cons-comparison39

eweek.com/big-data-and-analytics/best-data-virtualization-tools38

Pages are listed as the models cited them.

Search and answers

Where Denodo stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “data virtualization platform”

Position for “data virtualization platforms”

Searches for its name, Google: 2,400 a month (“denodo”)
AI search demand for its name, est.: 109 a month
Organic visits to its site: about 13,422 a month
Searches its site ranks for: 2,599 · 139 in the top three
Sites linking to it: 4,367
Paid Google search: 2 searches its ads show for, about 10 clicks and $0 a month (estimate)

Ads on GoogleDetailLess

72 ads · 41 image, 16 text, 15 video · 35 shown in the last 30 days

First shown April 2025, as Denodo Technologies Inc., verified. Ads started 2025-11 to 2026-10: 49 in the year, 23 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

28%

rank 1 of 99 in data virtualization

First choices

across its categories

Named in: 204 answers
Its own site cited: in 194 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on denodo.com

4,710

subdomains included

Content

2,283

counted in the table below

Documentation

Product · Integration

41 · 319

Kind	Pages	Last 90 days	Latest	Categories named
Conference or event	749	12	2026-09-28
Webinar or virtual event	659	10	2026-09-15	Data warehouses
Case study	275	7	2026-09-28
News or press	222	2	2026-07-21
Report or ebook	186	7	2026-09-21	Data warehouses
Podcast or video	117	8	2026-09-23	Data warehouses
Glossary or explainer	65	0	2025-04-09
Comparison	6	undated
Blog	4	1	2026-09-25

Most recent

2026-09-28Bnp paribas case study
2026-09-28Ultimate partner live 2026 conference or event
2026-09-25Complementing your data lake real time personalisation banking blog
2026-09-23Missing layer trusted ai why metrics need meaning podcast or video
2026-09-21Ai readiness ai action report or ebook
2026-09-16Ai ambition business impact scaling trusted agentic ai across enterprise conference or event

How it is countedHide how it is counted

Every page denodo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Denodo

What the judge wrote, as written, with how often. The vendor table decides that these count as Denodo; a claim can dispute any of them.

Denodo Platform 21Denodo Professional 1

Follow Denodo

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Denodo is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The AI Data Layer Company
denodo.com
For: AI systems and business users
denodo.com
Price stated: Free Download denodo.com
Free plan or trial: Download the Denodo Platform trial denodo.com
Customers named: FestoAlexforbesSJD Barcelona Children's HospitalTrace3ABN AMRO VerzekeringenDNB ASAHastings Deering Australia LimitedSanofi
Not stated on the pages read: Starting price, integrations, certifications, hosting

What Denodo's own pages state, read October 5, 2026: denodo.com, denodo.com/en/solutions/overview, denodo.com/en/company/customers, denodo.com/en/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Denodo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Denodo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Denodo by email, built from the raw record of the edition. It shows:

where Denodo is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Denodo, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Denodo is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Denodo first in Data virtualization this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/it-data/data-virtualization/"><img src="https://it-ai-index.com/badges/2026-10/denodo--data-virtualization-wide.svg" alt="AI models' first choice in Data virtualization, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Data virtualization standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/it-data/data-virtualization/"><img src="https://it-ai-index.com/badges/2026-10/denodo--data-virtualization-square.svg" alt="AI models' first choice in Data virtualization, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Data virtualization standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/it-data/data-virtualization/"><img src="https://it-ai-index.com/badges/2026-10/denodo--data-virtualization-compact.svg" alt="AI models' first choice in Data virtualization, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Data virtualization standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.