IT AI Index

Index › Products › Microsoft Fabric · October 2026 Edition

Microsoft · 2 categories · Named, not ranked

Microsoft Fabric

28Judge labels

2First choices

1Negative labels

13 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

9 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Microsoft Fabric was named 9 times in Data virtualization and 1 other category, where Denodo led with 28%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business8 of 90

under the label threshold

Mid-market16 of 99

under the label threshold

Enterprise10 of 80

under the label threshold

In data virtualization · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Microsoft Fabric for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data virtualization	Data platform	0%	16 of 99	0%	8	under 10 labels · led by Denodo at 28%
ML platforms	Data platform	0%	71 of 107	0%	1	under 10 labels · led by Azure Machine Learning at 21%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Fabric yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Fabric across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.20	0	0	0
Mistral Small	2	0	2
DeepSeek V4 Flash	1	1	2
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	1	0	1
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase21 labels2

Comparative3 labelsNone

Budget-constrained1 labelNone

Scale-constrained2 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative28 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If your company is already invested in the Microsoft ecosystem, Microsoft Fabric is a compelling option.” Mistral Small · Data virtualization · paraphrase prompt · alternative

“2. Microsoft Fabric — Choose if you are already fully invested in the Microsoft stack” DeepSeek V4 Flash · Data virtualization · paraphrase prompt · alternative

“Best for enterprises focused on Microsoft's ecosystem and analytics.” Mistral Small · Data virtualization · comparative prompt · alternative

“If You're Heavy Microsoft Ecosystem: Microsoft Fabric” GLM 4.7 FlashX · Data virtualization · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Microsoft Fabric, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Fabric was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Denodo21 of 2814Not among the top eight

Starburst14 of 285Not among the top eight

Informatica Intelligent Data Management Cloud5 of 281Not among the top eight

Databricks5 of 280Not among the top eight

Starburst Galaxy4 of 283Not among the top eight

Dremio4 of 280Not among the top eight

Databricks Mosaic AI3 of 281Not among the top eight

IBM Cloud Pak for Data3 of 280Not among the top eight

SAP Datasphere3 of 280Not among the top eight

Talend2 of 281Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Fabric. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 27 of the 28 answers that named Microsoft Fabric and are not a share of its labels.

Domains cited

promethium.ai13

guideflow.com12

g2.com11

checkthat.ai9

sourceforge.net8

denodo.com7

digetiers.com7

domo.com7

teradata.com7

cotocus.com6

Eighty-seven of the eighty-seven domain citations in answers naming Microsoft Fabric came from somebody else's page.

Pages cited

guideflow.com/blog/data-fabric-software9

digetiers.com/en/insights/library/best-unified-data-fabric-solutions-enterprise7

promethium.ai/guides/top-10-data-fabric-tools-2026-features-pricing-comparison7

teradata.com/platform/data-fabric7

etlclub.net/best-data-virtualization-platforms6

cotocus.com/blog/top-10-data-federation-platforms-features-pros-cons-comparison5

guideflow.com/blog/data-mesh-platform5

techtarget.com/data-technologies/tip/Top-6-data-fabric-tools-providers5

Pages are listed as the models cited them.

Search and answers

Where Microsoft Fabric stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 22,200 a month (“microsoft fabric”)
AI search demand for its name, est.: 861 a month
Its own site: It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 16 of 99 in data virtualization

Segment leader

28%

Denodo

First choices: 2 across its categories
Named in: 28 answers
Its own site cited: in 27 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Microsoft Fabric

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Fabric; a claim can dispute any of them.

Microsoft Fabric (and Azure Synapse) 1Microsoft Fabric / Azure Data Services 1

Follow Microsoft Fabric

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft Fabric.

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On record

Company records

Also from Microsoft: Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more

In its own words

Stated by the vendor, not checked

Positioning: an AI-powered analytics platform that unites your data and services, including data science and data lakes
microsoft.com/en-us/microsoft-fabric
For: data engineers, data scientists, analysts, and business users
microsoft.com/en-us/microsoft-fabric
Free plan or trial: Try Microsoft Fabric free microsoft.com/en-us/microsoft-fabric
Customers named: Melbourne AirportIceland FoodsDener MotorsportBridgestone EMEAFlora Food GroupZeissMillimanFerguson
Not stated on the pages read: Price, starting price, integrations, certifications, hosting

What Microsoft Fabric's own pages state, read October 5, 2026: microsoft.com/en-us/microsoft-fabric. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Fabric's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Fabric, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft Fabric by email, built from the raw record of the edition. It shows:

where Microsoft Fabric is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft Fabric, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.