Every category where a model named Microsoft Fabric for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data warehouses	Data platform	0%	9 of 41	8%	13	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Fabric yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Fabric across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	4	0	0	4
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	1	0	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	0	0	1
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labelsNone

Paraphrase6 labels1

Comparative15 labelsNone

Budget-constrained1 labelNone

Scale-constrained2 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative41 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best Microsoft stack & lakehouse: Microsoft Fabric (or Azure Synapse SQL Pools)” GLM 4.7 FlashX · Data warehouses · direct prompt · alternative

“Best for: Organizations heavily invested in Microsoft ecosystem” Kimi K2 · Data warehouses · comparative prompt · alternative

“Best for Microsoft & Power BI Ecosystems ... is the logical choice” Gemini 3.5 Flash · Data warehouses · direct prompt · alternative

“Choose Microsoft Fabric if you are an enterprise using Azure” Gemini 3.5 Flash · Data warehouses · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“The major incumbents\u2014BigQuery, Snowflake, Redshift, Databricks, and Fabric\u2014force you into punishing trade-offs” Claude Haiku 4.5 · Data warehouses · negative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Fabric, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Fabric was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google BigQuery40 of 417Not in the top three

Snowflake38 of 4120Not in the top three

Amazon Redshift38 of 411Not in the top three

Databricks27 of 414Not in the top three

Azure Synapse Analytics15 of 410Not in the top three

ClickHouse Cloud15 of 410Not in the top three

Databricks SQL9 of 410Not in the top three

Teradata Vantage7 of 410Not in the top three

MotherDuck6 of 412Not in the top three

Oracle Autonomous Data Warehouse5 of 410Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Fabric. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 28 of the 41 answers that named Microsoft Fabric and are not a share of its labels.

Domains cited

clickhouse.com16

atlan.com15

fortegrp.com12

scnsoft.com10

checkthat.ai9

ovaledge.com9

blog.dataddo.com8

recordlydata.com8

brickclay.com7

domo.com7

101 of the 101 domain citations in answers naming Microsoft Fabric came from somebody else's page.

Pages cited

atlan.com/best-cloud-data-warehouses14

clickhouse.com/resources/engineering/top-5-cloud-data-warehouses14

fortegrp.com/insights/best-cloud-data-warehouse12

scnsoft.com/data/data-warehouse/cloud10

blog.dataddo.com/best-cloud-data-warehouse-solutions-and-how-to-choose-the-right-one8

ovaledge.com/blog/cloud-data-warehouse-solutions8

recordlydata.com/blog/the-state-of-cloud-data-warehouses-2024-edition8

domo.com/learn/article/best-data-warehouse-platforms7

Pages are listed as the models cited them.

Names read as Microsoft Fabric

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Fabric; a claim can dispute any of them.

Azure SQL Database / Microsoft Fabric 1Fabric 1Fabric/Synapse 1Microsoft Azure Synapse / Fabric 1Microsoft Fabric / Azure Synapse Analytics 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Fabric's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Fabric, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoft.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.