AI Indexes
IT AI Index
Index › Products › AWS · October 2026 Edition
20 categories · Ranked

AWS

97Judge labels
2First choices
30Negative labels
14 / 14Models named it
20Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in Load balancers for mid-market buyers
Rank 37 of 94 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 25% of its 4 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business70 of 104
0%1 label
under the label threshold
Mid-market37 of 94
0%4 labels
under the label threshold
Enterprise77 of 99
0%7 labels
under the label threshold
In load balancers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named AWS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Load balancersNetwork and edge0%37 of 9425%4under 10 labels · led by HAProxy at 29%
Managed DNSNetwork and edge0%65 of 7867%3under 10 labels · led by Cloudflare DNS at 84%
Artifact and container registriesDeveloper platform0%29 of 890%2under 10 labels · led by JFrog Artifactory at 14%
Cloud cost managementCloud and infrastructure0%31 of 760%2under 10 labels · led by Vantage at 45%
Communications APIsDeveloper platform0%25 of 710%2under 10 labels · led by Twilio at 43%
Data masking and test data managementData platform0%116 of 14050%2under 10 labels · led by DATPROF at 17%
ML platformsData platform0%80 of 10750%2under 10 labels · led by Azure Machine Learning at 21%newNew since September 2026: not ranked then, 0% now.
Secrets managementIdentity and access0%22 of 590%2under 10 labels · led by HashiCorp Vault at 31%newNew since September 2026: not ranked then, 0% now.
Telemetry pipelinesIT operations and endpoint0%51 of 1240%2under 10 labels · led by OpenTelemetry Collector at 37%
AI security platformsSecurity operations0%143 of 2330%1under 10 labels · led by SentinelOne Singularity at 11%
Bot managementNetwork and edge0%54 of 830%1under 10 labels · led by Cloudflare Bot Management at 56%
Certificate lifecycle managementIdentity and access0%71 of 1040%1under 10 labels · led by Sectigo Certificate Manager at 27%
Data virtualizationData platform0%47 of 990%1under 10 labels · led by Denodo at 28%
Deception technologySecurity operations0%55 of 940%1under 10 labels · led by Thinkst Canary at 37%
Enterprise storage systemsCloud and infrastructure0%88 of 1670%1under 10 labels · led by Dell PowerStore at 16%
Intelligent document processingData platform0%53 of 890%1under 10 labels · led by Nanonets at 32%
LLM gateways and observabilityData platform0%38 of 690%1under 10 labels · led by LiteLLM at 31%newNew since September 2026: not ranked then, 0% now.
Managed relational databasesData platform0%43 of 820%1under 10 labels · led by Amazon RDS at 45%
Streaming platformsData platform0%57 of 980%1under 10 labels · led by Confluent Cloud at 39%newNew since September 2026: not ranked then, 0% now.
Vector databasesData platform0%27 of 440%1under 10 labels · led by pgvector at 35%

Movement

This is the first edition on this tier, so no move can be computed for AWS yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated AWS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500303
GPT-5.4 mini00314
Gemini 3.5 Flash00101
Perplexity Sonar01001
Grok 4.2000303
Mistral Small01203
DeepSeek V4 Flash00000
Llama 4 Maverick00303
Qwen 3.7 Flash00202
Kimi K200011
GLM 4.7 FlashX00011
MiniMax M2.501124
GPT-6 Luna01304
Muse Glimmer 30B00202

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labels1
Paraphrase12 labelsNone
Comparative15 labelsNone
Budget-constrained12 labelsNone
Scale-constrained12 labels1
Negative30 labelsNone
First choiceAlternativeMentionNegative97 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“managed repository services from major cloud providers (such as AWS and Google Cloud), which are also well-suited for mid-market B2B companies” Mistral Small · Artifact registries · direct prompt · alternative
“Start there if budgets, alerts, and basic optimization recommendations are enough; AWS, for example, offers native cost-management tools.” GPT-6 Luna · FinOps · direct prompt · alternative
“a cloud provider load balancer can also be a practical choice; AWS, Azure, or GCP are described as a quick and cheap way to start” Perplexity Sonar · Load balancers · budget prompt · alternative
“cloud-native teams might go with AWS ECR, GCR, or Azure CR” MiniMax M2.5 · Artifact registries · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Native masking options in cloud platforms (AWS, Azure, GCP, Snowflake) work well for single-platform environments but struggle when masking spans multiple systems” MiniMax M2.5 · Data masking · negative prompt · soft negative
“AWS specifically warns about classic load balancers using weak or non-recommended SSL/security policies” GPT-5.4 mini · Load balancers · negative prompt · soft negative
“Cloudflare, Fastly, Google Cloud, and AWS have all had significant DNS-related outages in recent years” MiniMax M2.5 · Managed DNS · negative prompt · soft negative
“AWS experienced a catastrophic DNS failure in its US-EAST-1 region... this is a significant risk.” GLM 4.7 FlashX · Managed DNS · negative prompt · soft negative

Named alongside

The products named in the same answers as AWS, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Azure37 of 970Not among the top eight
Google Cloud29 of 970Not among the top eight
GCP17 of 970Not among the top eight
Microsoft13 of 971Not among the top eight
HAProxy11 of 971Not among the top eight
NGINX7 of 971Not among the top eight
F5 BIG-IP6 of 973Not among the top eight
HashiCorp Vault6 of 971Not among the top eight
Doppler5 of 973Not among the top eight
Infisical5 of 973Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AWS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 87 of the 97 answers that named AWS and are not a share of its labels.

Domains cited

g2.com17
guideflow.com14
aws.amazon.comYour site13
learn.microsoft.com13
docs.aws.amazon.comYour site12
linkedin.com12
cybersecuritynews.com9
gitnux.org9
peerspot.com9
devopsschool.com8

Ninety-one of the 116 domain citations in answers naming AWS came from somebody else's page.

Pages cited

kanerika.com/blogs/data-masking-tools6
blog.gitguardian.com/top-secrets-management-tools5
getautonoma.com/blog/data-masking-tools5
loadbalancer.org/blog/whats-the-best-cloud-load-balancer5
myhospitalnow.com/blog/top-10-load-balancers-features-pros-cons-comparison5
softwareadvice.com/load-balancing4
spotsaas.com/category/load-balancing-software4
airbyte.com/top-etl-tools-for-sources/data-masking-tools-to-protect-pii-stay-compliant3

Pages are listed as the models cited them.

Search and answers

aws.amazon.com ranks 3 on Google for the category's searches. In the answers, AWS takes 0% of first choices and HAProxy takes 29%.
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In search

Google, US estimates
Position for “load balancer”
3
Position for “load balancers”
–
not in the top ten
Searches for its name, Google
368,000 a month (“aws”)
AI search demand for its name, est.
114,001 a month
Organic visits to its site
about 9,238,321 a month
Searches its site ranks for
150,884 · 37,235 in the top three
Sites linking to it
282,981
Paid Google search
22 searches its ads show for, about 942 clicks and $20,476 a month (estimate)
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
0%
rank 37 of 94 in load balancers
Segment leader
29%
HAProxy
First choices
2 across its categories
Named in
97 answers
Its own site cited
in 87 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on aws.amazon.com
280,316
subdomains included
Content
42,799
counted in the table below
Documentation
2,345
Product · Integration
3,213 · 49,021
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog27,117undatedAPI gateways, ETL
Glossary or explainer6,521undatedETL, MFA
Case study2,47602019-03-01WAF, Observability
Webinar or virtual event2,057162026-07-01Streaming, API gateways
Comparison1,52102025-09-01Object storage, ETL
Conference or event1,48202025-11-01Vector databases
Report or ebook1,090162026-09-01WAF, NoSQL
Podcast or video351undatedETL
Template or tool15002025-05-01
News or press34undated

Most recent

Events in person

Last twelve months

As the event pages on aws.amazon.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page aws.amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ETL (168); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 28, 2026.

Names read as AWS

What the judge wrote, as written, with how often. The vendor table decides that these count as AWS; a claim can dispute any of them.
AWS (Amazon Web Services) 1AWS (Glue federation) 1AWS (native services) 1AWS/GCP Secret Manager 1AWS/GCP/Azure native 1AWS/MSK 1

Follow AWS

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

AWS is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services.
aws.amazon.com
For
From startups to enterprises
aws.amazon.com
Price stated
Free to join, pay only for what you use. aws.amazon.com
Free plan or trial
Start free with AWS aws.amazon.com
Hosting
North AmericaSouth AmericaEuropeMiddle EastAfricaAsia PacificAustralia and New ZealandAWS GovCloud (US-East)
Customers named
Siemens MobilityBooking.comAudiUnitedTUIMoments LabMarch NetworksPrecisely
Not stated on the pages read
Starting price, integrations, certifications

What AWS's own pages state, read October 5, 2026: aws.amazon.com, aws.amazon.com/pricing, aws.amazon.com/security, aws.amazon.com/products, aws.amazon.com/s3/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for AWS by email, built from the raw record of the edition. It shows:

  • where AWS is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name AWS, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at aws.amazon.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.