Every category where a model named BMC Helix ITAM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
IT asset management	IT operations and endpoint	0%	82 of 82	60%	5	under 10 labels · led by Freshservice at 31%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, BMC Helix ITAM held within the floor in its one category: no change cleared 11 points.

Best category · ITAM · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 68 → 63 of 67

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 24 → 75 of 75

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 15 of 85, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
ITAM	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 24 → 82 of 82

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated BMC Helix ITAM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	3	4
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase2 labelsNone

Comparative4 labelsNone

Budget-constrained2 labelsNone

Scale-constrained2 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative18 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“BMC represents "legacy" corporate tech... interface is dated, their systems are rigid, and their support costs are exorbitant” Qwen 3.7 Flash · ITAM · negative prompt · hard negative

“probably do not have the budget or staff for massive enterprise suites like ServiceNow or BMC Helix” Qwen 3.7 Flash · ITAM · paraphrase prompt · soft negative

“massive overhead of enterprise-only suites like ServiceNow or BMC” Qwen 3.7 Flash · ITAM · scale prompt · soft negative

Named alongside

The products named in the same answers as BMC Helix ITAM, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BMC Helix ITAM was named but was not.

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ProductSame answerTook the first choice insteadHead to head

ServiceNow IT Asset Management18 of 189Not among the top eight

Flexera One IT Asset Management13 of 183Not among the top eight

Lansweeper12 of 181Not among the top eight

ManageEngine AssetExplorer9 of 180Not among the top eight

Ivanti Neurons for ITAM8 of 180Not among the top eight

Snipe-IT5 of 181Not among the top eight

Freshservice5 of 180Not among the top eight

Snow Software4 of 180Not among the top eight

Asset Panda3 of 180Not among the top eight

Device422 of 180Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named BMC Helix ITAM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 18 answers that named BMC Helix ITAM and are not a share of its labels.

Domains cited

cloudaware.com10

goworkwize.com8

assetmanagement.global7

virima.com7

flexera.com6

g2.com6

sobrii.io6

ezo.io5

gartner.com5

techradar.com5

Sixty-five of the sixty-five domain citations in answers naming BMC Helix ITAM came from somebody else's page.

Pages cited

goworkwize.com/blog/best-it-asset-management-software-enterprise7

assetmanagement.global/blog/it-asset-management/best-it-asset-management-software6

cloudaware.com/blog/enterprise-asset-management-software6

sobrii.io/blog/enterprise-it-asset-management-software6

virima.com/blog/top-asset-management-tools-you-need-to-know-about6

cloudaware.com/blog/asset-management-tools5

techradar.com/best/best-asset-management-software5

atomicwork.com/itsm/best-software-asset-management-tools4

Pages are listed as the models cited them.

Search and answers

bmc.com is not in Google's top ten for any of the category's searches. In the answers, BMC Helix ITAM takes 0% of first choices and Freshservice takes 31%.

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In search

Google, US estimates

Position for “it asset management platform”

–

not in the top ten

Position for “it asset management platforms”

–

not in the top ten

Searches for its name, Google: not counted (“bmc helix itam”)
AI search demand for its name, est.: 0 a month
Its company's site: bmc.com shared with BMC Helix's other products; the figures are the site's
Organic visits to its site: about 188,432 a month
Searches its site ranks for: 18,749 · 1,258 in the top three
Sites linking to it: 15,299
Paid Google search: 1 searches its ads show for, about 4 clicks and $29 a month (estimate)

Ads on GoogleDetailLess

117 ads · 56 image, 39 text, 22 video · 63 shown in the last 30 days

First shown August 2025, as BMC Software, Inc., verified. Ads started 2025-10 to 2026-09: 92 in the year, 25 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 82 of 82 in ITAM

Segment leader

31%

Freshservice

First choices: 0 across its categories
Named in: 18 answers
Its own site cited: in 13 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as BMC Helix ITAM

What the judge wrote, as written, with how often. The vendor table decides that these count as BMC Helix ITAM; a claim can dispute any of them.

BMC 3BMC Helix 2

Follow BMC Helix ITAM

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

BMC Helix is the company behind BMC Helix ITAM.

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On record

Company records

Also from BMC Helix: BMC Helix / Remedy, BMC Helix Asset Management, BMC Helix CMDB, BMC Helix ITSM

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BMC Helix ITAM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BMC Helix ITAM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for BMC Helix ITAM by email, built from the raw record of the edition. It shows:

where BMC Helix ITAM is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name BMC Helix ITAM, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.