3 categories · RankedDevice42
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data center infrastructure management | IT operations and endpoint | 10% | 4 of 103 | 5% | 41 | accepted challenger | |
| IT asset management | IT operations and endpoint | 0% | 14 of 82 | 0% | 6 | under 10 labels · led by Freshservice at 31% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| DDI and IP address management | Network and edge | 0% | 45 of 115 | 0% | 1 | under 10 labels · led by BlueCat Micetro at 15% |
Movement
By model
How each model treated Device42 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 4 | 0 | 0 | 5 |
| Perplexity Sonar | 1 | 2 | 2 | 0 | 5 |
| Grok 4.20 | 0 | 5 | 1 | 0 | 6 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 5 | 0 | 1 | 6 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 3 | 0 | 0 | 4 |
| Kimi K2 | 0 | 4 | 0 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 2 | 0 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 3 | 0 | 0 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Exceptionally strong in auto-discovery and mapping the relationship between physical hardware, virtual machines, and application dependencies.” Gemini 3.5 Flash · DCIM · scale prompt · first choice
“If you want a single recommendation without more constraints, choose Device42.” Perplexity Sonar · DCIM · paraphrase prompt · first choice
“Sunbird DCIM or Device42 would be the top choices” MiniMax M2.5 · DCIM · direct prompt · first choice
“I'd recommend starting with Device42” MiniMax M2.5 · DCIM · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Device42: Complex initial setup and configuration processes, steep learning curve, and limited reporting features” Claude Haiku 4.5 · DCIM · negative prompt · soft negative
“pricing is quote-based and can get expensive... making it a poor fit for most budget-constrained companies” DeepSeek V4 Flash · DCIM · budget prompt · soft negative
Named alongside
The products named in the same answers as Device42, over the 125 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Device42 was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 118 of the 125 answers that named Device42 and are not a share of its labels.
Domains cited
435 of the 468 domain citations in answers naming Device42 came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
device42.com is not in Google's top ten for any of the category's searches. In the answers, Device42 takes 10% of first choices and Sunbird DCIM takes 27%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,600 a month (“device42”)
- AI search demand for its name, est.
- 33 a month
- Organic visits to its site
- about 5,360 a month
- Searches its site ranks for
- 1,585 · 115 in the top three
- Sites linking to it
- 2,205
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 12 across its categories
- Named in
- 125 answers
- Its own site cited
- in 118 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Conference or event | 106 | 0 | 2026-02-11 | ITSM | |
| Blog | 75 | 1 | 2026-07-31 | ITAM, ITSM | |
| Report or ebook | 62 | 0 | 2024-03-18 | ITSM | |
| Podcast or video | 38 | 0 | 2025-12-12 | ITSM | |
| Comparison | 31 | 0 | 2024-05-01 | ITAM | |
| Webinar or virtual event | 27 | 0 | 2025-11-07 | ITSM, ITAM | |
| Case study | 26 | 0 | 2023-10-06 | ||
| News or press | 12 | undated | ITAM | ||
| Template or tool | 7 | 0 | 2026-03-24 | ||
| Glossary or explainer | 2 | undated |
Most recent
- 2026-07-31Reporting and security enhancements v19 10 ma blog
- 2026-06-02Security performance and last login updates v19 09 ma blog
- 2026-05-05How to use device42 to identify systems vulnerable to the openssh authentication bypass blog
- 2026-03-24Nis2 checklist template or tool
- 2026-02-26Security and stability updates v19 08 ma blog
- 2026-02-11Ensuring success with freshservice integration xml video conference or event
How it is countedHide how it is counted
Every page device42.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Device42
Follow Device42
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Device42 is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Discovery, Asset Management & Dependency Mapping for Data Center and Cloud
- For
- IT teams / organizations
- Price stated
- Our software is offered as an annual subscription model, based on the number of devices. device42.com/pricing
- Free plan or trial
- Free Trial device42.com
- Integrations claimed
- 30 device42.com
- Customers named
- Imperial College LondonHBCFreshworks
- Not stated on the pages read
- Starting price, certifications, hosting
What Device42's own pages state, read September 28, 2026: device42.com, device42.com/pricing, device42.com/features, device42.com/customers, device42.com/integrations. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Device42's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Device42, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Device42 by email, built from the raw record of the edition. It shows:
- where Device42 is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Device42, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.