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Index › Products › Amazon API Gateway · October 2026 Edition
Amazon · 4 categories · Ranked

Amazon API Gateway

371Judge labels
30First choices
100Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
22% in API gateways for small business buyers
Rank 3 of 66 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 21% of its 61 labels there were negative.
What the models named instead of Amazon API Gateway →
By buyer segmentStrongest at small business.
Small business3 of 59
22%71 labels
accepted challenger
Mid-market3 of 66
9%61 labels
accepted challenger
Enterprise6 of 65
4%62 labels
criticized challenger
In api gateways · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amazon API Gateway for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
API gatewaysDeveloper platform9%3 of 6621%61accepted challenger▲+3Since September 2026: 6% → 9%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
API managementDeveloper platform3%8 of 6123%52accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
API security platformsSecurity operations0%75 of 9350%2under 10 labels · led by Aikido Security at 12%
Internal developer portalsDeveloper platform0%26 of 520%1under 10 labels · led by Port at 53%

Movement

Since September 2026, Amazon API Gateway held within the floor in all four categories: no change cleared 11 points.

Best category · API gateways · by segment

Small business▲+8Since September 2026: 12% → 20%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
20%from 12% in September 2026
Inside the floor by 3 pointsRank 3 of 53, unchanged
Mid-market▲+3Since September 2026: 6% → 9%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
9%from 6% in September 2026
Inside the floor by 8 pointsRank 4 → 3 of 58
Enterprise▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 8 pointsRank 5 of 59, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
API gateways6%9%▲+3Since September 2026: 6% → 9%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 4 → 3 of 66
API management0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 14 → 8 of 61
API security0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 75 of 93, unchanged
Developer portals0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 26 of 52, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Amazon API Gateway across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.522217
GPT-5.4 mini14128
Gemini 3.5 Flash034512
Perplexity Sonar14117
Grok 4.20063312
Mistral Small01315
DeepSeek V4 Flash123511
Llama 4 Maverick01203
Qwen 3.7 Flash13228
Kimi K2063211
GLM 4.7 FlashX06219
MiniMax M2.503306
GPT-6 Luna22217
Muse Glimmer 30B161210

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct55 labels11
Paraphrase50 labels4
Comparative76 labels9not counted in share
Budget-constrained71 labels11
Scale-constrained52 labels4
Negative67 labels6not counted in share
First choiceAlternativeMentionNegative371 labels in all, every segment counted; 30 of the 45 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Kong (especially with enterprise support) or AWS API Gateway are solid choices, as they balance power, scalability, and cost” Claude Haiku 4.5 · API gateways · direct prompt · first choice
“If your infrastructure is already on AWS, this is usually the default starting point.” Qwen 3.7 Flash · API gateways · direct prompt · first choice
“If you want no infrastructure overhead, go with Zuplo or AWS API Gateway” Claude Haiku 4.5 · API gateways · budget prompt · first choice
“best default choice is usually Amazon API Gateway for a company already on AWS” GPT-5.4 mini · API management · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“AWS API Gateway alone — if you're not already deeply AWS-native, the developer portal and lifecycle features are more limited.” DeepSeek V4 Flash · API management · paraphrase prompt · hard negative
“Avoid this platform if you are a small team, a startup, or if your primary goal is rapid development and clear documentation.” GLM 4.7 FlashX · API management · negative prompt · hard negative
“avoid per-call pricing models (like AWS API Gateway at $1–$3.50 per million calls)” DeepSeek V4 Flash · API gateways · budget prompt · hard negative
“widely recommended to avoid if your infrastructure is multi-cloud or hybrid” Qwen 3.7 Flash · API management · negative prompt · hard negative

Named alongside

The products named in the same answers as Amazon API Gateway, over the 370 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon API Gateway was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Kong Gateway335 of 370105Compare →
Apigee265 of 37036Compare →
Azure API Management214 of 3709Compare →
Tyk195 of 37025Compare →
MuleSoft Anypoint Platform149 of 3704Not among the top eight
Zuplo116 of 37052Compare →
Gravitee73 of 3706Compare →
IBM API Connect72 of 3700Not among the top eight
Apache APISIX68 of 37011Compare →
WSO2 API Manager47 of 3704Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon API Gateway. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 327 of the 370 answers that named Amazon API Gateway and are not a share of its labels.

Domains cited

zuplo.com170
dupple.com110
integrate.io103
geekflare.com101
api7.ai98
aws.amazon.comYour site97
gravitee.io95
tyk.io87
konghq.com83
solo.io74

921 of the 1,018 domain citations in answers naming Amazon API Gateway came from somebody else's page.

Pages cited

dupple.com/learn/best-api-gateways108
geekflare.com/guides/best-api-gateways101
integrate.io/blog/api-management-tools99
zuplo.com/learning-center/best-api-gateways-202661
mgsoftware.nl/en/tools/best-api-gateway-tools57
technologyadvice.com/api-management-software54
improvado.io/blog/top-api-management-tools48
checkthat.ai/answers/what-are-the-best-api-management-service-platforms47

Pages are listed as the models cited them.

Search and answers

aws.amazon.com ranks first on Google for the category's searches. In the answers, Amazon API Gateway takes 9% of first choices and Kong Gateway takes 53%.
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In search

Google, US estimates
Position for “api gateway”
1
Position for “api gateways”
4
Searches for its name, Google
2,400 a month (“amazon api gateway”)
AI search demand for its name, est.
30 a month
Organic visits to its site
about 9,238,321 a month
Searches its site ranks for
150,884 · 37,235 in the top three
Sites linking to it
282,981
Paid Google search
22 searches its ads show for, about 942 clicks and $20,476 a month (estimate)
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
9%
rank 3 of 66 in API gateways
Segment leader
53%
Kong Gateway
First choices
30 across its categories
Named in
370 answers
Its own site cited
in 327 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on aws.amazon.com
280,316
subdomains included
Content
42,799
counted in the table below
Documentation
2,345
Product · Integration
3,213 · 49,021
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog27,117undatedAPI gateways, ETL
Glossary or explainer6,521undatedETL, MFA
Case study2,47602019-03-01WAF, Observability
Webinar or virtual event2,057162026-07-01Streaming, API gateways
Comparison1,52102025-09-01Object storage, ETL
Conference or event1,48202025-11-01Vector databases
Report or ebook1,090162026-09-01WAF, NoSQL
Podcast or video351undatedETL
Template or tool15002025-05-01
News or press34undated

Most recent

Events in person

Last twelve months

As the event pages on aws.amazon.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page aws.amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ETL (168); 132 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 28, 2026.

Names read as Amazon API Gateway

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon API Gateway; a claim can dispute any of them.
AWS API Gateway 90AWS API Gateway HTTP APIs 2

Follow Amazon API Gateway

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amazon is the company behind Amazon API Gateway.
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On record

Company records
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon API Gateway's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon API Gateway, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amazon API Gateway by email, built from the raw record of the edition. It shows:

  • where Amazon API Gateway is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Amazon API Gateway, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at aws.amazon.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Amazon API Gateway is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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Amazon API Gateway is among the products AI models recommend first in API gateways this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in API gateways, October 2026 Edition, IT AI Recommendation Index
Show the code
<a href="https://it-ai-index.com/developer/api-gateways/"><img src="https://it-ai-index.com/badges/2026-10/amazon-api-gateway--api-gateways-wide.svg" alt="Among AI models' top three in API gateways, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the API gateways standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in API gateways, October 2026 Edition, IT AI Recommendation Index
Show the code
<a href="https://it-ai-index.com/developer/api-gateways/"><img src="https://it-ai-index.com/badges/2026-10/amazon-api-gateway--api-gateways-square.svg" alt="Among AI models' top three in API gateways, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the API gateways standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in API gateways, October 2026 Edition, IT AI Recommendation Index
Show the code
<a href="https://it-ai-index.com/developer/api-gateways/"><img src="https://it-ai-index.com/badges/2026-10/amazon-api-gateway--api-gateways-compact.svg" alt="Among AI models' top three in API gateways, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the API gateways standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.