Every category where a model named Amazon API Gateway for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
API gateways	Developer platform	6%	4 of 51	16%	58	accepted challenger
API management	Developer platform	0%	14 of 55	31%	45	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Amazon API Gateway yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Amazon API Gateway across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	3	4	0	8
GPT-5.4 mini	0	5	3	0	8
Gemini 3.5 Flash	1	6	0	4	11
Perplexity Sonar	0	6	1	1	8
Grok 4.1 Fast	0	8	1	2	11
Mistral Small	0	2	3	1	6
DeepSeek V4 Flash	0	6	0	3	9
Llama 4 Maverick	0	3	2	0	5
Qwen 3.7 Flash	1	4	3	3	11
Kimi K2	0	4	0	6	10
GLM 4.7 FlashX	0	6	1	2	9
MiniMax M2.5	0	2	4	1	7

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct55 labels2

Paraphrase41 labels4

Comparative69 labels2not counted in share

Budget-constrained58 labels7

Scale-constrained42 labels3

Negative61 labels5not counted in share

First choiceAlternativeMentionNegative326 labels in all, every segment counted; 16 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“or AWS API Gateway if your infrastructure is already deeply embedded in the Amazon Web Services ecosystem” Qwen 3.7 Flash · API gateways · paraphrase prompt · first choice

“AWS API Gateway offers the best balance of cost, features, and ease of use through its free tier” Claude Haiku 4.5 · API gateways · budget prompt · first choice

“If your infrastructure is already on AWS, this is often the most sensible default.” Gemini 3.5 Flash · API gateways · budget prompt · first choice

“Choose AWS/Azure API Gateway if you are fully bought into a cloud ecosystem and want a serverless, zero-maintenance operational model.” Gemini 3.5 Flash · API gateways · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“AWS API Gateway: avoid it if you need multi-cloud management or stronger centralized governance, because it is AWS-only” Perplexity Sonar · API management · negative prompt · hard negative

“Avoid or be extremely cautious with: MuleSoft (cost/lock-in), AWS API Gateway (if multi-cloud needed)” Kimi K2 · API management · negative prompt · hard negative

“Avoid using deprecated or retired features/platforms (... AWS API Gateway for high‑scale).” GLM 4.7 FlashX · API gateways · negative prompt · hard negative

“Cloud-native options can create vendor lock-in and may have limitations (e.g., AWS API Gateway has 30-second timeout limits and 10MB payload caps).” Kimi K2 · API gateways · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Amazon API Gateway, over the 326 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon API Gateway was named but was not.

ProductSame answerTook the first choice insteadHead to head

Kong Gateway312 of 32697Not in the top three

Apigee228 of 32641Not in the top three

Tyk221 of 32628Not in the top three

Azure API Management187 of 3266Not in the top three

MuleSoft Anypoint Platform137 of 3266Not in the top three

Zuplo129 of 32662Not in the top three

Gravitee62 of 3263Not in the top three

Apache APISIX58 of 3267Not in the top three

IBM API Connect57 of 3262Not in the top three

Postman48 of 32610Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon API Gateway. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 257 of the 326 answers that named Amazon API Gateway and are not a share of its labels.

Domains cited

zuplo.com179

api7.ai98

moesif.com98

digitalapi.ai89

geekflare.com89

toolradar.com85

integrate.io83

dupple.com82

gartner.com82

g2.com77

962 of the 962 domain citations in answers naming Amazon API Gateway came from somebody else's page.

Pages cited

geekflare.com/guides/best-api-gateways89

toolradar.com/guides/best-api-gateways84

dupple.com/learn/best-api-gateways82

integrate.io/blog/api-management-tools77

gartner.com/reviews/market/api-management75

moesif.com/blog/technical/api-development/Top-API-Managers73

zuplo.com/learning-center/api-gateway-pricing-comparison-202672

improvado.io/blog/top-api-management-tools62

Pages are listed as the models cited them.

Names read as Amazon API Gateway

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon API Gateway; a claim can dispute any of them.

AWS API Gateway 84AWS API Gateway (HTTP APIs) 2Amazon 1Amazon API Gateway (AWS) 1Amazon AWS API Gateway 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon API Gateway's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon API Gateway, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at amazonapigateway.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.