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Index › Products › Amazon Athena · October 2026 Edition
Amazon · 1 category · Named, not ranked

Amazon Athena

4Judge labels
0First choices
0Negative labels
4 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Amazon Athena was named 1 time in Data warehouses, where Snowflake led with 49%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business14 of 49
0%1 label
under the label threshold
Mid-market13 of 26
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In data warehouses · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amazon Athena for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Data warehousesData platform0%13 of 260%1under 10 labels · led by Snowflake at 49%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Amazon Athena held within the floor in its one category: no change cleared 11 points.

Best category · Data warehouses · by segment

Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 12 of 25, unchanged
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Data warehouses0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 13 of 26, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Amazon Athena across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash01001
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained3 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative4 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Athena is the cheapest way to query your data without actually building a dedicated data warehouse.” Gemini 3.5 Flash · Data warehouses · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Amazon Athena, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Athena was named but was not.
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ProductSame answerTook the first choice insteadHead to head
ClickHouse Cloud3 of 41Not among the top eight
DuckDB2 of 41Not among the top eight
Google BigQuery2 of 41Not among the top eight
MotherDuck2 of 41Not among the top eight
Snowflake2 of 40Not among the top eight
OpenTelemetry Collector1 of 41Not among the top eight
AWS CloudWatch Logs Subscription Filters1 of 40Not among the top eight
Actian Avalanche1 of 40Not among the top eight
Amazon Redshift1 of 40Not among the top eight
Amazon S31 of 40Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon Athena. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 3 of the 4 answers that named Amazon Athena and are not a share of its labels.

Domains cited

fortegrp.com2
tinybird.co2
accio.com1
airbyte.com1
allbusinessjournal.com1
blog.dataddo.com1
clickhouse.com1
crn.com1
definite.app1
exaforce.com1

Twelve of the twelve domain citations in answers naming Amazon Athena came from somebody else's page.

Pages cited

fortegrp.com/insights/best-cloud-data-warehouse2
tinybird.co/blog/best-cloud-data-warehouse2
accio.com/biz-cheap/affordable-big-data-warehouse1
accio.com/biz-cheap/low-cost-data-warehouse1
airbyte.com/top-etl-tools-for-sources/best-cloud-data-warehouses1
allbusinessjournal.com/affordable-data-warehouse-solutions-saas-scale-smarter-spend-less1
blog.dataddo.com/best-cloud-data-warehouse-solutions-and-how-to-choose-the-right-one1
clickhouse.com/resources/engineering/top-5-cloud-data-warehouses1

Pages are listed as the models cited them.

Search and answers

aws.amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon Athena takes 0% of first choices and Snowflake takes 49%.
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In search

Google, US estimates
Position for “cloud data warehouse”
–
not in the top ten
Position for “cloud data warehouses”
–
not in the top ten
Organic visits to its site
about 9,238,321 a month
Searches its site ranks for
150,884 · 37,235 in the top three
Sites linking to it
282,981
Paid Google search
22 searches its ads show for, about 942 clicks and $20,476 a month (estimate)
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
0%
rank 13 of 26 in data warehouses
Segment leader
49%
Snowflake
First choices
0 across its categories
Named in
4 answers
Its own site cited
in 3 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on aws.amazon.com
280,316
subdomains included
Content
42,799
counted in the table below
Documentation
2,345
Product · Integration
3,213 · 49,021
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog27,117undatedAPI gateways, ETL
Glossary or explainer6,521undatedETL, MFA
Case study2,47602019-03-01WAF, Observability
Webinar or virtual event2,057162026-07-01Streaming, API gateways
Comparison1,52102025-09-01Object storage, ETL
Conference or event1,48202025-11-01Vector databases
Report or ebook1,090162026-09-01WAF, NoSQL
Podcast or video351undatedETL
Template or tool15002025-05-01
News or press34undated

Most recent

Events in person

Last twelve months

As the event pages on aws.amazon.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page aws.amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ETL (168); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 28, 2026.

Follow Amazon Athena

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amazon is the company behind Amazon Athena.
ShowHide

In its own words

Stated by the vendor, not checked
Free plan or trial
AWS Free Tier aws.amazon.com
Hosting
North AmericaSouth AmericaEuropeMiddle EastAfricaAsia PacificAustralia and New Zealand
Customers named
Siemens MobilityBooking.comAudiUnitedTUIMoments LabMarch NetworksPrecisely
Not stated on the pages read
Positioning, who it is for, price, starting price, integrations, certifications

What Amazon Athena's own pages state, read October 6, 2026: aws.amazon.com, aws.amazon.com/pricing, aws.amazon.com/security, aws.amazon.com/products, aws.amazon.com/s3/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Athena's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Athena, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amazon Athena by email, built from the raw record of the edition. It shows:

  • where Amazon Athena is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Amazon Athena, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at aws.amazon.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.