Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 9 → 12 of 46
Firebase · 1 category · RankedFirebase Authentication
45Judge labels
1First choices
11Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in CIAM for mid-market buyers
Rank 12 of 70 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 36% of its 11 labels there were negative.
What the models named instead of Firebase Authentication →By buyer segmentRead the same way at every buyer size.
Small business14 of 51
0%31 labels
accepted challenger
Mid-market12 of 70
2%11 labels
criticized challenger
Enterprise67 of 69
0%3 labels
under the label threshold
In ciam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Firebase Authentication for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer identity and access management | Identity and access | 2% | 12 of 70 | 36% | 11 | criticized challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Firebase Authentication held within the floor in its one category: no change cleared 11 points.
Best category · CIAM · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 12 of 61, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 56 → 60 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| CIAM | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 12 of 70, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Firebase Authentication across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Firebase Authentication across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase3 labelsNone
Comparative8 labelsNone
Budget-constrained11 labels1
Scale-constrained10 labelsNone
Negative12 labels1not counted in share
First choiceAlternativeMentionNegative45 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you want pure simplicity and zero infra work, go with Firebase or Supabase.” Qwen 3.7 Flash · CIAM · budget prompt · first choice
“Firebase Authentication is a sensible low-cost fit if your app already uses Firebase” GPT-6 Luna · CIAM · budget prompt · alternative
“Best for: Teams already using Google Cloud/Firebase infrastructure” Kimi K2 · CIAM · budget prompt · alternative
“Cost-sensitive or platform-native → Amazon Cognito, Firebase Auth” Muse Glimmer 30B · CIAM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid Firebase if you are building a B2B SaaS product from day one.” Gemini 3.5 Flash · CIAM · negative prompt · hard negative
“Known widespread misconfiguration issues (like Firebase)” Kimi K2 · CIAM · negative prompt · hard negative
“Vendor lock-in concerns... No native SAML SSO support out of the box” DeepSeek V4 Flash · CIAM · negative prompt · soft negative
“Check the bill against your expected usage before committing.” GPT-6 Luna · CIAM · negative prompt · soft negative
Named alongside
The products named in the same answers as Firebase Authentication, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Firebase Authentication was named but was not.ShowHide
Named alongside
The products named in the same answers as Firebase Authentication, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Firebase Authentication was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Firebase Authentication. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 41 of the 45 answers that named Firebase Authentication and are not a share of its labels.
Domains cited
spotsaas.com20
clerk.com18
guptadeepak.com18
loginradius.com18
mojoauth.com18
cybersecuritynews.com15
g2.com15
checkthat.ai12
expertinsights.com12
securityboulevard.com12
158 of the 158 domain citations in answers naming Firebase Authentication came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
firebase.google.com is not in Google's top ten for any of the category's searches. In the answers, Firebase Authentication takes 2% of first choices and Frontegg takes 21%.ShowHide
Search and answers
firebase.google.com is not in Google's top ten for any of the category's searches. In the answers, Firebase Authentication takes 2% of first choices and Frontegg takes 21%.
ShowHideIn search
Google, US estimatesPosition for “customer identity platform”
–
not in the top ten
Position for “customer identity platforms”
–
not in the top ten
- Searches for its name, Google
- 1,600 a month (“firebase authentication”)
- AI search demand for its name, est.
- 99 a month
- Its company's site
- firebase.google.com shared with Firebase's other products; the figures are the site's
- Organic visits to its site
- about 91,247 a month
- Searches its site ranks for
- 2,648 · 1,242 in the top three
- Sites linking to it
- 74,278
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
2%
rank 12 of 70 in CIAM
Segment leader
21%
Frontegg
- First choices
- 1 across its categories
- Named in
- 45 answers
- Its own site cited
- in 41 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Firebase Authentication
What the judge wrote, as written, with how often. The vendor table decides that these count as Firebase Authentication; a claim can dispute any of them.
Firebase Auth 3Firebase Authentication (Google) 2Firebase Authentication / Google Cloud Identity Platform 1
Follow Firebase Authentication
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Firebase is the company behind Firebase Authentication.ShowHide
The company
Firebase is the company behind Firebase Authentication.
ShowHideOn record
Company records- Also from Firebase
- Firebase / Cloud Firestore, Firebase Crashlytics, Firebase Realtime Database, Firebase Remote Config
In its own words
Stated by the vendor, not checked- Positioning
- Simple, multi-platform sign-in
- For
- developers
- Price stated
- Understand your charges and estimate your invoice on the pricing page. firebase.google.com/products/auth
- Customers named
- STAGEAcintyo
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, hosting
What Firebase Authentication's own pages state, read October 5, 2026: firebase.google.com/products/auth. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Firebase Authentication's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Firebase Authentication, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Firebase Authentication by email, built from the raw record of the edition. It shows:
- where Firebase Authentication is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Firebase Authentication, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.