Every category where a model named Zscaler SSPM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
SaaS security posture management	Security operations	0%	83 of 95	40%	10	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Zscaler SSPM yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Zscaler SSPM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	1	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	1	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	1	1
Kimi K2	1	0	1	2
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels1

Paraphrase2 labelsNone

Comparative14 labelsNone

Budget-constrained6 labelsNone

Scale-constrained0 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative34 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Zscaler: SSPM as part of a larger security stack; good if you want posture management integrated into broader security and governance.” GPT-5.4 mini · SSPM · comparative prompt · alternative

“Best fit if you're already invested in Zscaler's ecosystem” Kimi K2 · SSPM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid ... require enterprise sales quotes and typically have high annual minimums” Kimi K2 · SSPM · budget prompt · hard negative

“Shallow or "CASB-rebranded" tools (e.g., some Zscaler, Palo Alto Networks SSPM add-ons, or CrowdStrike Falcon Shield): Often criticized as dashboards with limited API depth” Grok 4.1 Fast · SSPM · negative prompt · soft negative

“While legacy vendors like Zscaler and Netskope still hold relevance, specialized "SSPM-native" vendors currently lead in depth and accuracy.” Qwen 3.7 Flash · SSPM · comparative prompt · soft negative

“Generic "Bundled" SSPM modules (Zscaler, Cisco, etc.) - Limited depth” DeepSeek V4 Flash · SSPM · negative prompt · soft negative

Named alongside

The products named in the same answers as Zscaler SSPM, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler SSPM was named but was not.

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ProductSame answerTook the first choice insteadHead to head

AppOmni31 of 3415Not among the top eight

Obsidian Security22 of 347Not among the top eight

Grip Security17 of 341Not among the top eight

Palo Alto Networks17 of 340Not among the top eight

CrowdStrike Falcon Shield14 of 342Not among the top eight

Nudge Security13 of 342Not among the top eight

Adaptive Shield11 of 343Not among the top eight

Wing Security11 of 342Not among the top eight

DoControl9 of 340Not among the top eight

Valence Security8 of 340Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zscaler SSPM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 34 of the 34 answers that named Zscaler SSPM and are not a share of its labels.

Domains cited

gbhackers.com25

startupstash.com24

cyberpress.org17

cybersecuritynews.com14

itechguides.com14

scmgalaxy.com12

cipherssecurity.com11

guideflow.com11

nudgesecurity.com11

reco.ai11

150 of the 150 domain citations in answers naming Zscaler SSPM came from somebody else's page.

Pages cited

startupstash.com/best-sspm-platforms24

gbhackers.com/best-sspm-compared23

cyberpress.org/sspm-tools-by-business-size-217

itechguides.com/best/saas-security-posture-management-software13

scmgalaxy.com/tutorials/top-10-saas-security-posture-management-sspm-features-pros-cons-co12

guideflow.com/blog/sspm-software11

securityboulevard.com/2024/09/9-popular-sspm-vendors-for-saas-application-security-grip11

cipherssecurity.com/best-sspm-platform-2026-comparison10

Pages are listed as the models cited them.

Search and answers

Where Zscaler SSPM stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 70 a month (“zscaler sspm”)
AI search demand for its name, est.: 5 a month
Its own site: It sits on Zscaler's site (zscaler.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 83 of 95 in SSPM

Segment leader

30%

Wing Security

First choices: 1 across its categories
Named in: 34 answers
Its own site cited: in 34 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Zscaler SSPM

What the judge wrote, as written, with how often. The vendor table decides that these count as Zscaler SSPM; a claim can dispute any of them.

Zscaler 7Zscaler (SaaS Security Posture Management) 1Zscaler Advanced SSPM 1

Follow Zscaler SSPM

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zscaler is the company behind Zscaler SSPM.

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On record

Company records

Also from Zscaler: Zscaler, Zscaler Advanced SSPM, Zscaler DNS Security, Zscaler DSPM, Zscaler Deception, Zscaler Internet Access, Zscaler Posture, Zscaler Posture Control and 7 more

In its own words

Stated by the vendor, not checked

Positioning: SaaS Security Posture Management (SSPM) refers to the practice of systematically assessing, monitoring, and improving the security posture of SaaS applications within an organization.
help.zscaler.com/zia/about-posture-management-report
For: your organization
help.zscaler.com/zia/about-posture-management-report
Integrations claimed: 33 help.zscaler.com/zia/what-advanced-posture-management
Certifications: GDPRHIPAAPCI
Not stated on the pages read: Price, starting price, free plan or trial, hosting, customers

What Zscaler SSPM's own pages state, read October 5, 2026: help.zscaler.com/legacy-apis/saas-security-api, help.zscaler.com/zia/about-saas-security-report, help.zscaler.com/zia/about-saas-security-insights, help.zscaler.com/zia/about-posture-management-report, help.zscaler.com/zia/what-advanced-posture-management. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zscaler SSPM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zscaler SSPM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zscaler SSPM by email, built from the raw record of the edition. It shows:

where Zscaler SSPM is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Zscaler SSPM, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.