IT AI Index
Index Vendors › Zendesk · September 2026 Edition
2 categories · Ranked

Zendesk

52Judge labels
1First choices
18Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.
Best standing
2% in ITSM for small business buyers
Rank 20 of 48 in the mid-market standingcriticized challenger
0 of 12 models made it the first choice on the direct prompt; 36% of its 14 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In itsm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Zendesk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
IT service managementIT operations and endpoint0%20 of 4836%14criticized challenger
Incident management and on-callIT operations and endpoint0%39 of 530%1under 10 labels · led by incident.io at 25%

Movement

This is the first edition on this tier, so no move can be computed for Zendesk yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zendesk across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01001
Gemini 3.5 Flash00101
Perplexity Sonar00000
Grok 4.1 Fast00303
Mistral Small00000
DeepSeek V4 Flash00123
Llama 4 Maverick00000
Qwen 3.7 Flash11103
Kimi K200011
GLM 4.7 FlashX01001
MiniMax M2.500022

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labelsNone
Paraphrase16 labels1
Comparative9 labelsNone
Budget-constrained2 labelsNone
Scale-constrained6 labelsNone
Negative13 labels2not counted in share
First choiceAlternativeMentionNegative52 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Stick to lightweight SaaS tools like Jira Service Management, Zendesk, or Freshservice.” Qwen 3.7 Flash · ITSM · negative prompt · first choice
“Choose Zendesk if ease of use and broad service desk simplicity matter more than ITIL-heavy depth” GPT-5.4 mini · ITSM · paraphrase prompt · alternative
“Choose Zendesk if: Customer experience and omnichannel support are your top priorities.” GLM 4.7 FlashX · ITSM · comparative prompt · alternative
“Zendesk remains the market leader” Qwen 3.7 Flash · ITSM · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“"one of the worst ITSM tools I have ever used — very expensive for the 'value' without the right features"” DeepSeek V4 Flash · ITSM · negative prompt · hard negative
“ITSM‑specific features (SLA, change management) are less mature. • Not built for deep ITIL processes.” MiniMax M2.5 · ITSM · direct prompt · soft negative
“More expensive at scale, less ITIL depth than dedicated ITSM tools” DeepSeek V4 Flash · ITSM · comparative prompt · soft negative
“you'll miss deeper ITSM processes like problem/change management” MiniMax M2.5 · ITSM · budget prompt · soft negative

Named alongside

The products named in the same answers as Zendesk, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zendesk was named but was not.
ProductSame answerTook the first choice insteadHead to head
Jira Service Management45 of 5210Not in the top three
Freshservice44 of 5213Not in the top three
ServiceNow36 of 529Not in the top three
BMC Helix ITSM21 of 521Not in the top three
ManageEngine ServiceDesk Plus20 of 520Not in the top three
Ivanti Neurons for ITSM13 of 520Not in the top three
HaloITSM12 of 520Not in the top three
SolarWinds Service Desk9 of 520Not in the top three
SysAid9 of 520Not in the top three
Zoho Desk7 of 524Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zendesk. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 37 of the 52 answers that named Zendesk and are not a share of its labels.

Domains cited

motadata.com15
gartner.com14
blog.invgate.com13
zendesk.comYour site13
atlassian.com11
g2.com9
selectsoftwarereviews.com9
learn.g2.com8
servicenow.com8
unthread.io8

Ninety-five of the 108 domain citations in answers naming Zendesk came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Zendesk

What the judge wrote, as written, with how often. The vendor table decides that these count as Zendesk; a claim can dispute any of them.
Zendesk Suite 1Zendesk for IT Service Management 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zendesk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zendesk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zendesk.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.