Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 53 → 39 of 41
Splunk · 5 categories · RankedSplunk Observability Cloud
181Judge labels
5First choices
63Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
6% in Observability for enterprise buyers
Rank 18 of 80 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 25% of its 16 labels there were negative.
What the models named instead of Splunk Observability Cloud →By buyer segmentRead the same way at every buyer size.
Small business44 of 47
0%7 labels
under the label threshold
Mid-market18 of 80
0%16 labels
criticized challenger
Enterprise5 of 57
6%37 labels
accepted challenger
In observability · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Splunk Observability Cloud for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Observability platforms | IT operations and endpoint | 0% | 18 of 80 | 25% | 16 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Telemetry pipelines | IT operations and endpoint | 0% | 123 of 124 | 62% | 13 | criticized challenger | |
| Infrastructure monitoring | IT operations and endpoint | 0% | 18 of 79 | 0% | 8 | under 10 labels · led by Datadog at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Application performance monitoring | IT operations and endpoint | 0% | 60 of 66 | 33% | 6 | under 10 labels · led by New Relic at 46% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data quality and observability | Data platform | 0% | 92 of 110 | 33% | 3 | under 10 labels · led by Metaplane at 31% |
Movement
Since September 2026, Splunk Observability Cloud held within the floor in all five categories: no change cleared 11 points.
Best category · Observability · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 27 → 17 of 76
Enterprise▲+2Since September 2026: 5% → 7%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 5% in September 2026
Inside the floor by 9 pointsRank 5 of 56, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Observability | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 18 of 80 |
| Telemetry pipelines | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 123 of 124, unchanged |
| Infra monitoring | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 55 → 18 of 79 |
| APM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 58 → 60 of 66 |
| Data observability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 92 of 110, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Splunk Observability Cloud across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Splunk Observability Cloud across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 2 | 2 | 0 | 4 |
| Grok 4.20 | 0 | 1 | 3 | 1 | 5 |
| Mistral Small | 0 | 1 | 4 | 3 | 8 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 2 | 2 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 0 | 0 | 2 | 2 | 4 |
| GPT-6 Luna | 0 | 0 | 2 | 1 | 3 |
| Muse Glimmer 30B | 0 | 1 | 3 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labels1
Paraphrase30 labels4
Comparative54 labelsNone
Budget-constrained11 labelsNone
Scale-constrained17 labelsNone
Negative45 labelsNone
First choiceAlternativeMentionNegative181 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Datadog, Splunk, Dynatrace, New Relic | End-to-end if you want AI/analytics bundled; higher cost but easier.” Grok 4.20 · Telemetry pipelines · scale prompt · alternative
“If you have a small host footprint (under 15 servers): Use Splunk Observability Cloud Free Edition.” Gemini 3.5 Flash · Observability · budget prompt · alternative
“Choose Splunk if you're already invested in the Splunk ecosystem or need enterprise-grade log analytics” Kimi K2 · Observability · comparative prompt · alternative
“Choose Splunk Observability Cloud if you are already an enterprise telemetry-heavy organization” Perplexity Sonar · Observability · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid: Writing code that sends telemetry directly to third-party APIs (e.g., sending logs straight to Splunk Cloud, Datadog, or Dynatrace APIs).” Qwen 3.7 Flash · Telemetry pipelines · negative prompt · hard negative
“multiple tools like Datadog, Splunk, Grafana pulling raw data independently. This causes data duplication, inconsistent processing, skyrocketing costs” Grok 4.20 · Telemetry pipelines · negative prompt · soft negative
“Datadog, Splunk, Dynatrace | Teams that want integrated AI/analytics and are okay with single-vendor stacks” Kimi K2 · Telemetry pipelines · scale prompt · soft negative
“Consider integrated suites e.g., Splunk, Datadog, Dynatrace ... but those approaches accumulate lock-in.” Muse Glimmer 30B · Telemetry pipelines · negative prompt · soft negative
Named alongside
The products named in the same answers as Splunk Observability Cloud, over the 180 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Splunk Observability Cloud was named but was not.ShowHide
Named alongside
The products named in the same answers as Splunk Observability Cloud, over the 180 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Splunk Observability Cloud was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Splunk Observability Cloud. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 172 of the 180 answers that named Splunk Observability Cloud and are not a share of its labels.
Domains cited
newrelic.com67
motadata.com57
openobserve.ai43
g2.com42
splunk.comYour site41
cribl.io38
ir.com37
middleware.io37
uptrace.dev35
coralogix.com33
389 of the 430 domain citations in answers naming Splunk Observability Cloud came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Splunk Observability Cloud stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Splunk Observability Cloud stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 720 a month (“splunk observability cloud”)
- AI search demand for its name, est.
- 3 a month
- Its own site
- It sits on Splunk's site (splunk.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 18 of 80 in observability
Segment leader
27%
Grafana
- First choices
- 5 across its categories
- Named in
- 180 answers
- Its own site cited
- in 172 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Splunk Observability Cloud
What the judge wrote, as written, with how often. The vendor table decides that these count as Splunk Observability Cloud; a claim can dispute any of them.
Splunk 11Splunk Observability 8Splunk Infrastructure Monitoring 3Splunk APM 2Splunk APM/Observability Cloud 1Splunk Cloud 1Splunk Observability (formerly Splunk APM) 1Splunk Observability Cloud APM 1
Follow Splunk Observability Cloud
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Splunk is the company behind Splunk Observability Cloud.ShowHide
The company
Splunk is the company behind Splunk Observability Cloud.
ShowHideOn record
Company records- Also from Splunk
- Splunk AI, Splunk AIOps, Splunk APM, Splunk Enterprise Security, Splunk IT Service Intelligence, Splunk ITSI, Splunk ITSI / Splunk Observability, Splunk Observability Cloud APM and 4 more
In its own words
Stated by the vendor, not checked- Positioning
- Schluss mit blinden Flecken, Rätselraten und ständigem Hin- und Herwechseln zwischen verschiedenen Monitoring-Tools: All Ihre Metriken, Logs und Traces werden jetzt automatisch an einem Ort korreliert.
- Price stated
- Preise splunk.com/de_de/products/observability-cloud.html
- Free plan or trial
- Kostenlose Testversion splunk.com/de_de/products/observability-cloud.html
- Customers named
- Rent the RunwayRent the Runway社
- Not stated on the pages read
- Who it is for, starting price, integrations, certifications, hosting
What Splunk Observability Cloud's own pages state, read September 28, 2026: splunk.com/de_de/products/observability-cloud.html, splunk.com/fr_fr/products/observability-cloud.html, splunk.com/en_us/products/observability-cloud.html, splunk.com/ja_jp/products/observability-cloud.html, splunk.com/zh_tw/products/observability-cloud.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Splunk Observability Cloud's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Splunk Observability Cloud, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Splunk Observability Cloud by email, built from the raw record of the edition. It shows:
- where Splunk Observability Cloud is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Splunk Observability Cloud, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.