Elastic · 7 categories · RankedElastic Observability
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AIOps platforms | IT operations and endpoint | 2% | 14 of 93 | 0% | 9 | under 10 labels · led by New Relic at 17% | |
| Observability platforms | IT operations and endpoint | 0% | 15 of 80 | 4% | 23 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Telemetry pipelines | IT operations and endpoint | 0% | 30 of 124 | 0% | 5 | under 10 labels · led by OpenTelemetry Collector at 37% | |
| Infrastructure monitoring | IT operations and endpoint | 0% | 64 of 79 | 50% | 4 | under 10 labels · led by Datadog at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Application performance monitoring | IT operations and endpoint | 0% | 24 of 66 | 0% | 3 | under 10 labels · led by New Relic at 46% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data quality and observability | Data platform | 0% | 73 of 110 | 0% | 1 | under 10 labels · led by Metaplane at 31% | |
| Log management | IT operations and endpoint | 0% | 46 of 73 | 0% | 1 | under 10 labels · led by Datadog Log Management at 28% | goneNot named this edition; 0% in September 2026. |
Movement
By model
How each model treated Elastic Observability across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 3 | 2 | 0 | 5 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 0 | 5 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 1 | 0 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 2 | 2 | 1 | 5 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 4 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 3 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“likely to be Site24x7 or Elastic Cloud, as they offer a range of features and pricing plans that can accommodate smaller teams” Llama 4 Maverick · AIOps · budget prompt · first choice
“Free self-hosted tier (up to 200 GB/day ingestion in some plans); strong for logs/search with ML anomaly detection.” Grok 4.20 · AIOps · budget prompt · alternative
“Elastic Cloud is cited for open-source observability with automated native actions/queries/remediation workflows.” Muse Glimmer 30B · AIOps · comparative prompt · alternative
“Atatus, Grafana Cloud, or Elastic provide robust capabilities at predictable, lower price points” Claude Haiku 4.5 · Observability · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Alert fatigue from high alert volumes is a persistent concern for practitioners” Claude Haiku 4.5 · Observability · negative prompt · soft negative
“Both offer world-class analytics but come with premium price tags.” Qwen 3.7 Flash · Infra monitoring · negative prompt · soft negative
“Elastic/Kibana (historical licensing pivots)” Gemini 3.5 Flash · Infra monitoring · negative prompt · soft negative
Named alongside
The products named in the same answers as Elastic Observability, over the 129 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Elastic Observability was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 109 of the 129 answers that named Elastic Observability and are not a share of its labels.
Domains cited
280 of the 310 domain citations in answers naming Elastic Observability came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
elastic.co is not in Google's top ten for any of the category's searches. In the answers, Elastic Observability takes 2% of first choices and New Relic takes 17%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 260 a month (“elastic observability”)
- AI search demand for its name, est.
- 3 a month
- Its company's site
- elastic.co shared with Elastic's other products; the figures are the site's
- Organic visits to its site
- about 208,306 a month
- Searches its site ranks for
- 106,203 · 2,623 in the top three
- Sites linking to it
- 41,056
- Paid Google search
- 2 searches its ads show for, about 3 clicks and $0 a month (estimate)
In answers
This edition- First choices
- 4 across its categories
- Named in
- 129 answers
- Its own site cited
- in 109 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Elastic Observability
Follow Elastic Observability
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Elastic is the company behind Elastic Observability.ShowHide
The company
On record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Elastic is the industry's most efficient full-stack observability platform.
- For
- SRE teams
- Free plan or trial
- Start free trial elastic.co/observability
- Integrations claimed
- 450 elastic.co/observability
- Certifications
- A Leader in 2026 Gartner® Magic Quadrant™ for Observability Platforms
- Customers named
- ComcastEquinoxWells FargoDiscoverInformaticaDocusignUOLPepsi
- Not stated on the pages read
- Price, starting price, hosting
What Elastic Observability's own pages state, read September 28, 2026: elastic.co/observability, elastic.co/observability/application-performance-monitoring, discuss.elastic.co/t/uptime-monitors/333320, discuss.elastic.co/t/elastic-observability-for-c-applications/375497, discuss.elastic.co/t/moving-applications-logs-to-elastic-observability/305409. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Elastic Observability's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Elastic Observability, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Elastic Observability by email, built from the raw record of the edition. It shows:
- where Elastic Observability is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Elastic Observability, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.