Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 68 → 71 of 71
Splunk · 3 categories · RankedSplunk Enterprise Security
194Judge labels
15First choices
78Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
26% in SIEM for enterprise buyers
Rank 60 of 61 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 49% of its 55 labels there were negative.
What the models named instead of Splunk Enterprise Security →By buyer segmentStrongest at enterprise.
Small business79 of 79
0%39 labels
criticized challenger
Mid-market60 of 61
0%55 labels
criticized challenger
Enterprise2 of 61
26%68 labels
accepted challenger
In siem · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Splunk Enterprise Security for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SIEM platforms | Security operations | 0% | 60 of 61 | 49% | 55 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI SOC agents | Security operations | 0% | 30 of 104 | 0% | 7 | under 10 labels · led by Dropzone AI at 24% | |
| Threat intelligence platforms | Security operations | 0% | 35 of 119 | 0% | 4 | under 10 labels · led by MISP at 12% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Splunk Enterprise Security held within the floor in all three categories: no change cleared 11 points.
Best category · SIEM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 44 → 49 of 55
Enterprise▼−1Since September 2026: 28% → 27%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
27%from 28% in September 2026
Inside the floor by 10 pointsRank 2 of 51, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SIEM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 44 → 60 of 61 |
| AI SOC agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 104, unchanged |
| Threat intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 101 → 35 of 119 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Splunk Enterprise Security across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Splunk Enterprise Security across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 1 | 1 | 1 | 2 | 5 |
| Gemini 3.5 Flash | 1 | 1 | 1 | 3 | 6 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.20 | 0 | 3 | 2 | 3 | 8 |
| Mistral Small | 0 | 2 | 4 | 0 | 6 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 4 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 3 | 4 | 8 |
| Kimi K2 | 0 | 1 | 2 | 2 | 5 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 1 | 5 |
| MiniMax M2.5 | 0 | 2 | 4 | 1 | 7 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 3 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels6
Paraphrase27 labels9
Comparative42 labels11not counted in share
Budget-constrained21 labelsNone
Scale-constrained29 labelsNone
Negative45 labelsNone
First choiceAlternativeMentionNegative194 labels in all, every segment counted; 15 of the 26 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Industry Gold Standard... arguably the most popular SIEM due to its unparalleled flexibility and processing power” Qwen 3.7 Flash · SIEM · comparative prompt · first choice
“Best for: Large enterprises with complex, heterogeneous environments; mature SOCs... Trade-off: Expensive at scale” DeepSeek V4 Flash · SIEM · comparative prompt · first choice
“Industry leader with powerful search, AI/ML capabilities, and extensive marketplace” GLM 4.7 FlashX · SIEM · comparative prompt · first choice
“Splunk remains the undisputed "gold standard" for enterprise-wide data analytics.” Gemini 3.5 Flash · SIEM · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“A Note on Avoiding: While Splunk is the industry leader, it is often the wrong choice for mid-sized companies due to licensing complexity.” Qwen 3.7 Flash · SIEM · paraphrase prompt · hard negative
“they would "steer clear" of Splunk, citing its complexity” Llama 4 Maverick · SIEM · negative prompt · hard negative
“Avoid Splunk unless you truly need it” DeepSeek V4 Flash · SIEM · direct prompt · hard negative
“the biggest mistake organizations make is buying a complex, enterprise-grade SIEM (like Splunk or IBM QRadar) only to realize they don't have the staff to manage it” Gemini 3.5 Flash · SIEM · scale prompt · soft negative
Named alongside
The products named in the same answers as Splunk Enterprise Security, over the 191 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Splunk Enterprise Security was named but was not.ShowHide
Named alongside
The products named in the same answers as Splunk Enterprise Security, over the 191 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Splunk Enterprise Security was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Splunk Enterprise Security. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 170 of the 191 answers that named Splunk Enterprise Security and are not a share of its labels.
Domains cited
underdefense.com92
paloaltonetworks.com66
exabeam.com59
splunk.comYour site41
manageengine.com40
panther.com38
expertinsights.com35
netwitness.com30
sentinelone.com29
q-sec.com27
416 of the 457 domain citations in answers naming Splunk Enterprise Security came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Splunk Enterprise Security stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Splunk Enterprise Security stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 1,600 a month (“splunk enterprise security”)
- AI search demand for its name, est.
- 55 a month
- Its own site
- It sits on Splunk's site (splunk.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 60 of 61 in SIEM
Segment leader
38%
Microsoft Sentinel
- First choices
- 15 across its categories
- Named in
- 191 answers
- Its own site cited
- in 170 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Splunk Enterprise Security
What the judge wrote, as written, with how often. The vendor table decides that these count as Splunk Enterprise Security; a claim can dispute any of them.
Splunk 30Splunk ES 3Splunk Cloud 2Splunk Free 2Cisco / Splunk 1Cisco/Splunk (AI Agents for Enterprise Security) 1Splunk (Cisco Integration) 1Splunk Enterprise Security (Cisco) 1Splunk Enterprise Security (ES) 1Splunk Enterprise Security (Splunk ES) 1Splunk Enterprise Security (now Cisco) 1
Follow Splunk Enterprise Security
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Splunk is the company behind Splunk Enterprise Security.ShowHide
The company
Splunk is the company behind Splunk Enterprise Security.
ShowHideOn record
Company records- Also from Splunk
- Splunk AI, Splunk AIOps, Splunk APM, Splunk IT Service Intelligence, Splunk ITSI, Splunk ITSI / Splunk Observability, Splunk Observability Cloud, Splunk Observability Cloud APM and 4 more
In its own words
Stated by the vendor, not checked- Positioning
- The Enterprise Security workflow for investigations can help you complete investigations consistently, efficiently, and in a collaborative manner.
- For
- security response processes
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Splunk Enterprise Security's own pages state, read September 28, 2026: lantern.splunk.com/Security_Use_Cases/Advanced_Threat_Detection/Creating_an_incident_workflow_in_Splunk_Enterprise_Security, help.splunk.com/en/splunk-enterprise-security-7/mission-control/investigate-and-respond-to-threats/example-incident-response-workflow-in-splunk-mission-control, help.splunk.com/en/splunk-enterprise-security-8/user-guide/8.7/analytics/soc-operations-dashboard, help.splunk.com/en/splunk-enterprise-security-8/user-guide/8.6/analytics/soc-operations-dashboard, help.splunk.com/en/splunk-enterprise-security-8/user-guide/8.5/analytics/soc-operations-dashboard. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Splunk Enterprise Security's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Splunk Enterprise Security, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Splunk Enterprise Security by email, built from the raw record of the edition. It shows:
- where Splunk Enterprise Security is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Splunk Enterprise Security, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.