Every category where a model named Sigma for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded analytics	Data platform	2%	12 of 72	31%	13	criticized challenger
Insider risk management	Security operations	0%	70 of 84	0%	1	under 10 labels · led by Microsoft Purview Insider Risk Management at 22%

Movement

This is the first edition on this tier, so no move can be computed for Sigma yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sigma across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	1	0	1	2
Grok 4.20	0	0	0	1	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	1	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	2	0	2
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	1	1	1	3
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	2	0	0	0	2
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase6 labels1

Comparative4 labels1not counted in share

Budget-constrained2 labelsNone

Scale-constrained5 labels1

Negative11 labelsNone

First choiceAlternativeMentionNegative30 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Want customers to explore warehouse data in a spreadsheet-like UI? Start with Sigma.” GPT-6 Luna · Embedded analytics · comparative prompt · first choice

“I'd start with Sigma for a polished, warehouse-backed customer experience” GPT-6 Luna · Embedded analytics · paraphrase prompt · first choice

“Spreadsheet‑fluent customers (finance, ops, sales‑ops) ... higher cost if you have many users” GLM 4.7 FlashX · Embedded analytics · paraphrase prompt · alternative

“Choose Sigma if your users are comfortable with a spreadsheet-like workflow.” Perplexity Sonar · Embedded analytics · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Sigma — better for internal use than customer-facing embed, with iframe-only embedding and partial white-labeling.” Perplexity Sonar · Embedded analytics · negative prompt · soft negative

“Legacy BI architecture; embedding was an afterthought, not designed for customer-facing use” GLM 4.7 FlashX · Embedded analytics · negative prompt · soft negative

“Be Cautious With Legacy/Internal BI Tools Repurposed for Embedding” Grok 4.20 · Embedded analytics · negative prompt · soft negative

“Sigma has user complaints about slow loading.” DeepSeek V4 Flash · Embedded analytics · negative prompt · soft negative

Named alongside

The products named in the same answers as Sigma, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sigma was named but was not.

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ProductSame answerTook the first choice insteadHead to head

ThoughtSpot Embedded22 of 300Not among the top eight

Looker19 of 302Not among the top eight

Sisense17 of 303Not among the top eight

Tableau17 of 300Not among the top eight

Metabase13 of 302Not among the top eight

GoodData13 of 301Not among the top eight

Power BI Embedded13 of 301Not among the top eight

Luzmo12 of 303Not among the top eight

Microsoft Power BI Embedded12 of 301Not among the top eight

Cube11 of 304Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sigma. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 29 of the 30 answers that named Sigma and are not a share of its labels.

Domains cited

cube.dev18

holistics.io18

omni.co18

embeddable.com15

luzmo.com15

peliqan.io14

astrato.io12

usedatabrain.com12

zoho.com12

thoughtspot.com11

145 of the 145 domain citations in answers naming Sigma came from somebody else's page.

Pages cited

cube.dev/articles/best-embedded-analytics-platforms-202618

omni.co/articles/best-embedded-analytics-tools-202616

peliqan.io/blog/embedded-analytics-tools14

holistics.io/blog/best-embedded-analytics-tools13

astrato.io/blog/embedded-bi-tools12

luzmo.com/blog/embedded-analytics-tools9

usedatabrain.com/blog/embedded-analytics-tools8

embeddable.com/blog/disadvantages-of-embedded-analytics7

Pages are listed as the models cited them.

Search and answers

sigmacomputing.com ranks 9 on Google for the category's searches. In the answers, Sigma takes 2% of first choices and Metabase takes 22%.

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In search

Google, US estimates

Position for “embedded analytics platform”

–

not in the top ten

Position for “embedded analytics platforms”

Searches for its name, Google: 246,000 a month (“sigma”)
AI search demand for its name, est.: 60,163 a month
Organic visits to its site: about 67,518 a month
Searches its site ranks for: 7,682 · 542 in the top three
Sites linking to it: 3,080
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 12 of 72 in embedded analytics

Segment leader

22%

Metabase

First choices: 2 across its categories
Named in: 30 answers
Its own site cited: in 29 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sigmacomputing.com

5,276

subdomains included

Content

1,486

counted in the table below

Documentation

3,601

Product · Integration

37 · 59

Kind	Pages	Last 90 days	Latest	Categories named
Blog	892	11	2026-09-29	Observability
Webinar or virtual event	209	0	2025-03-13
Case study	108	2	2026-09-10
News or press	96	1	2026-08-06
Comparison	61	3	2026-08-25
Conference or event	55	0	2026-05-01
Report or ebook	37	0	2025-10-02
Glossary or explainer	23	3	2026-09-25
Template or tool	4	undated
Podcast or video	1	0	2020-06-12

Most recent

2026-09-29Sigma agents enterprise scale blog
2026-09-25What is jev sigma motherduck glossary or explainer
2026-09-24Data app blog
2026-09-24What is data reporting glossary or explainer
2026-09-24What is operational reporting glossary or explainer
2026-09-22Spreadsheet governance blog

Events in person

Last twelve months

October 27, 2026Snowflake World TourRotterdam Ahoy, Rotterdam · exhibited
October 15, 2026Snowflake World TourJavits North, New York · exhibited
October 15, 2026Snowflake World TourPalais des Congrès Paris, Paris · exhibited
October 5, 2026Snowflake World TourHyatt Regency Chicago, Chicago · exhibited
September 30, 2026Snowflake World TourExcel London, London · exhibited
September 29, 2026Snowflake World TourMetro Toronto Convention Centre, Toronto · exhibited
September 29, 2026Snowflake World TourSTATION Berlin, Berlin · exhibited
September 22, 2026Snowflake World TourHyatt Regency Dallas, Dallas · exhibited
September 3, 2026Snowflake World TourNZICC, Auckland · exhibited
August 14, 2026Snowflake World TourICC Sydney, Sydney · exhibited
August 14, 2026Snowflake World Tour3Arena, Stockholm · exhibited
June 16, 2026Tech Industry Reception at Rivian ShowroomRivian Showroom · hosted
June 16, 2026Cross Industry Happy Hour at La MarLa Mar · hosted
June 15, 2026 to June 18, 2026Databricks Data and AI Summit 2026San Francisco, US · exhibited
June 15, 2026Summit Happy Hour at Roka AkorRoka Akor · hosted
June 15, 2026All in on AI. All in on Context. at Minna GalleryMinna Gallery · hosted
June 4, 2026The Builder's Guide to Sigma AI Apps: Workflows, Cortex Agents and AI FunctionsSan Francisco · spoke
June 3, 2026The SaaSpocalypse: Why Sigma and Snowflake Win the Next DecadeSan Francisco · spoke
June 3, 2026How Sigma Makes Snowflake AI Safe and Scalable for Every Business UserSan Francisco · spoke
June 3, 2026The Builder's Guide to Sigma AI Apps: Workflows, Cortex Agents and AI FunctionsSan Francisco · spoke

As the event pages on sigmacomputing.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page sigmacomputing.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Sigma

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sigma is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The AI runtime for business
sigmacomputing.com
For: teams
sigmacomputing.com
Free plan or trial: Free Trial sigmacomputing.com
Certifications: SOC 2 Type IIHIPAAGDPRSSO & SCIM
Customers named: BiltAffirmDoorDashWorkatoBlackstoneFlogistixVantaConagra
Not stated on the pages read: Price, starting price, integrations, hosting

What Sigma's own pages state, read September 28, 2026: sigmacomputing.com, sigmacomputing.com/product/ai, sigmacomputing.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sigma's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sigma, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sigma by email, built from the raw record of the edition. It shows:

where Sigma is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Sigma, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.