10 categories · RankedServiceNow
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| IT documentation | IT operations and endpoint | 2% | 15 of 92 | 50% | 2 | under 10 labels · led by Hudu at 17% | |
| Workflow orchestration | Data platform | 0% | 78 of 79 | 75% | 4 | under 10 labels · led by Prefect at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Intelligent document processing | Data platform | 0% | 23 of 89 | 0% | 3 | under 10 labels · led by Nanonets at 32% | |
| Digital employee experience | IT operations and endpoint | 0% | 157 of 219 | 50% | 2 | under 10 labels · led by ControlUp at 13% | |
| Robotic process automation | IT operations and endpoint | 0% | 47 of 68 | 50% | 2 | under 10 labels · led by Microsoft Power Automate at 51% | |
| AI security platforms | Security operations | 0% | 209 of 233 | 100% | 1 | under 10 labels · led by SentinelOne Singularity at 11% | |
| Application security posture management | Developer platform | 0% | 55 of 70 | 0% | 1 | under 10 labels · led by Aikido Security at 37% | |
| Certificate lifecycle management | Identity and access | 0% | 103 of 104 | 100% | 1 | under 10 labels · led by Sectigo Certificate Manager at 27% | |
| Cyber risk quantification | Security operations | 0% | 102 of 116 | 0% | 1 | under 10 labels · led by CyberSaint CyberStrong at 25% | |
| Data catalogs and governance | Data platform | 0% | 77 of 83 | 100% | 1 | under 10 labels · led by Atlan at 44% |
Movement
By model
How each model treated ServiceNow across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 2 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 2 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 2 | 3 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 1 | 2 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 2 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd suggest starting with Confluence or ServiceNow if you need comprehensive IT asset management alongside knowledge documentation.” MiniMax M2.5 · IT documentation · paraphrase prompt · first choice
“ServiceNow is the top overall choice when you want document processing woven into a broader enterprise workflow platform.” GLM 4.7 FlashX · Document processing · comparative prompt · first choice
“ServiceNow (strong ITSM integration)” MiniMax M2.5 · DEX · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“High complexity and heavy configuration make it not a good fit for agile or ops-led teams” Claude Haiku 4.5 · Orchestration · negative prompt · hard negative
“ITSM platforms were not built for full certificate lifecycle management.” Claude Haiku 4.5 · Certificate management · negative prompt · hard negative
“Tool to avoid: ServiceNow, ActiveBatch (for SMBs/Startups)” Qwen 3.7 Flash · Orchestration · negative prompt · hard negative
“ServiceNow, Salesforce, Slack, and Microsoft 365 Copilot all had critical AI-specific vulnerabilities with CVSS scores above 9.0.” Muse Glimmer 30B · AI security · negative prompt · soft negative
Named alongside
The products named in the same answers as ServiceNow, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 63 of the 69 answers that named ServiceNow and are not a share of its labels.
Domains cited
102 of the 102 domain citations in answers naming ServiceNow came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
servicenow.com is not in Google's top ten for any of the category's searches. In the answers, ServiceNow takes 2% of first choices and Hudu takes 17%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 135,000 a month (“servicenow”)
- AI search demand for its name, est.
- 13,451 a month
- Organic visits to its site
- about 689,216 a month
- Searches its site ranks for
- 116,065 · 6,894 in the top three
- Sites linking to it
- 34,197
- Paid Google search
- 10 searches its ads show for, about 63 clicks and $673 a month (estimate)
In answers
This edition- First choices
- 11 across its categories
- Named in
- 69 answers
- Its own site cited
- in 63 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Conference or event | 25 | 4 | 2026-09-02 | ||
| Webinar or virtual event | 8 | 0 | 2025-03-26 |
Most recent
- 2026-09-02Security risk digital summit day 2 managing cyber risk in the ai enterprise indiaasia session conference or event
- 2026-09-02Security risk digital summit day 2 managing cyber risk in the ai enterprise anz session conference or event
- 2026-09-01Security risk digital summit day 1 from exposure to action anz session conference or event
- 2026-09-01Security risk digital summit day 1 from exposure to action indiaasia session conference or event
- 2025-10-30Put ai to work for retail hospitality virtual summit conference or event
- 2025-07-03Put ai to work for manufacturing virtual summit conference or event
How it is countedHide how it is counted
Every page servicenow.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow ServiceNow
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ServiceNow is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- ServiceNow is a leading digital workflow company that makes the world of work, work better for people.
- For
- people and the enterprise
- Price stated
- Contact for pricing servicenow.com
- Hosting
- Global
- Customers named
- FedEx
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications
What ServiceNow's own pages state, read September 28, 2026: servicenow.com, trust.servicenow.com. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ServiceNow by email, built from the raw record of the edition. It shows:
- where ServiceNow is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ServiceNow, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.