Every category where a model named Select Star for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data catalogs and governance	Data platform	5%	6 of 83	8%	12	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Select Star yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Select Star across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	2	1	0	0	3
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	0	1	0	0	1
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	0	1	1
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	2	0	0	2
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labels5

Paraphrase1 labelNone

Comparative7 labels4not counted in share

Budget-constrained11 labels2

Scale-constrained5 labels1

Negative7 labelsNone

First choiceAlternativeMentionNegative40 labels in all, every segment counted; 8 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Secoda and Select Star are incredibly fast to stand up (1–2 weeks) and highly intuitive for lean teams.” Gemini 3.5 Flash · Data catalogs · scale prompt · first choice

“the sweet spot tools are Select Star (fast, automated, SMB‑friendly)” GLM 4.7 FlashX · Data catalogs · direct prompt · first choice

“Best Overall for Automated Lineage & Ease of Use: Select Star” Gemini 3.5 Flash · Data catalogs · direct prompt · first choice

“Another budget-friendly SaaS option: Select Star if you want automated cataloging and lineage” Perplexity Sonar · Data catalogs · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Options to Avoid ... Commercial tools (Collibra, Alation, Atlan, Select Star)” DeepSeek V4 Flash · Data catalogs · budget prompt · hard negative

Named alongside

The products named in the same answers as Select Star, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Select Star was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Secoda35 of 407Compare →

Alation32 of 401Not among the top eight

Collibra31 of 403Not among the top eight

Atlan29 of 4010Compare →

OpenMetadata23 of 407Compare →

DataHub22 of 401Compare →

Informatica Intelligent Data Management Cloud17 of 400Not among the top eight

OvalEdge12 of 400Compare →

data.world12 of 400Not among the top eight

Apache Atlas11 of 401Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Select Star. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 40 answers that named Select Star and are not a share of its labels.

Domains cited

atlan.com36

kanerika.com27

ovaledge.com25

decube.io20

data.world17

costbench.com13

fastero.com12

selectstar.comYour site12

g2.com11

dqlabs.ai10

171 of the 183 domain citations in answers naming Select Star came from somebody else's page.

Pages cited

atlan.com/data-catalog-tools31

kanerika.com/blogs/data-catalog-tools27

decube.io/post/top-data-catalog-tools18

ovaledge.com/blog/top-data-catalogs14

data.world/resources/compare/data-catalog-tools13

atlan.com/open-source-data-catalog-tools12

costbench.com/best/data-catalog-for-smb11

ovaledge.com/blog/data-catalog-pricing-guide11

Pages are listed as the models cited them.

Search and answers

selectstar.com is not in Google's top ten for any of the category's searches. In the answers, Select Star takes 5% of first choices and Atlan takes 44%.

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In search

Google, US estimates

Position for “data catalog”

–

not in the top ten

Position for “best data catalog”

–

not in the top ten

Searches for its name, Google: 480 a month (“select star”)
AI search demand for its name, est.: 496 a month
Organic visits to its site: about 684 a month
Searches its site ranks for: 354 · 7 in the top three
Sites linking to it: 814
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

3 ads · 3 text · 0 shown in the last 30 days

First shown April 2025, as Select Star, verified.

On Google's pages: 1 2 3

In answers

This edition

Share of first choices

rank 6 of 83 in data catalogs

Segment leader

44%

Atlan

First choices: 8 across its categories
Named in: 40 answers
Its own site cited: in 39 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on selectstar.com

416

subdomains included

Content

199

counted in the table below

Documentation

167

Product · Integration

13 · 25

Kind	Pages	Last 90 days	Latest	Categories named
Blog	161	0	2025-11-24	Data catalogs, Data warehouses
Case study	19	undated		Data catalogs
Comparison	11	undated
Conference or event	6	undated
Glossary or explainer	1	0	2024-07-31
Podcast or video	1	undated

Most recent

2025-11-24Snowflake acquire select star blog
2025-10-28Semantic data model blog
2025-10-15Dbt coalesce 2025 blog
2025-10-02Dbt docs blog
2025-09-30Aws metadata management blog
2025-09-23Snowflake ai ready semantic model blog

How it is countedHide how it is counted

Every page selectstar.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Select Star

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Select Star is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Metadata Context Platform for Data & AI; a modern data governance platform that gets your data AI-ready. Automated data catalog, lineage, and semantic models built on your existing data – for humans and AI.
selectstar.com
For: data teams
selectstar.com
Price stated: price":"0.00" selectstar.com/product/ask-ai
Starting price: 0.00 selectstar.com/product/ask-ai
Free plan or trial: 14-day free trial available selectstar.com/product/ask-ai
Certifications: AICPA SOC 2 - Security, Confidentiality, and Availability standards
Customers named: Pitney BowesAnvylLivesportHandshakeProductboardBowery FarmingXometryFintech Co.
Not stated on the pages read: Integrations, hosting

What Select Star's own pages state, read October 5, 2026: selectstar.com, selectstar.com/product/ask-ai, selectstar.com/customers, selectstar.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Select Star's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Select Star, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Select Star by email, built from the raw record of the edition. It shows:

where Select Star is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Select Star, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.