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Data catalogs and governance · October 2026 Edition

Secoda vs Microsoft Purview

Four of fourteen models named Secoda first on the direct prompt; zero named Microsoft Purview. Secoda was named by ten of the fourteen models and Microsoft Purview by thirteen and Secoda carries 18 labels and Microsoft Purview 35, so the shares are not directly comparable.

Secoda

accepted challenger

Named in two categories this edition.

Microsoft Purview

accepted challenger

Named in nine categories this edition.

First-choice share11%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 15; printed, not drawn.
Labels1835A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Secoda reading right to left. Rank and label count are printed, not drawn.Atlan was named alongside these two in thirteen of the fourteen direct answers. Atlan vs Secoda · Atlan vs Microsoft Purview · OpenMetadata vs Secoda

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the data catalogs and governance page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SecodaFirst choices, of fourteen modelsMicrosoft Purview
Direct40
Paraphrase01
Comparative00
Budget-constrained10
Scale-constrained10
Negative105 against Microsoft Purview
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Secoda and Microsoft Purview stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Secoda Microsoft Purview first choice named as an alternative argued againstblank: not namedEach cell is one answer, Secoda on the left and Microsoft Purview on the right.

The direct prompt

The plain question, one answer per model, grouped by where Secoda and Microsoft Purview stood in it.

Secoda first, Microsoft Purview an alternative

4 of 14 modelsMicrosoft Purview was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashSecoda alternatives: Atlan, DataHub
Kimi K2Secoda alternatives: Atlan, OvalEdge, Select Star
GLM 4.7 FlashXAtlan, Secoda, Select Star alternatives: Informatica Intelligent Data Management Cloud, OvalEdge, data.world
MiniMax M2.5Atlan, Secoda alternatives: Alation, Microsoft Purview

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashSelect Star alternatives: Atlan, Coalesce Catalog, OvalEdge, Secoda
Grok 4.1 FastAtlan alternatives: Alation, OvalEdge, Secoda
GPT-6 LunaAtlan alternatives: Microsoft Purview, OpenMetadata, Secoda

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Atlan alternatives: Alation, OvalEdge
GPT-5.4 miniDataHub alternatives: Alation, DataGalaxy
Perplexity SonarAtlan alternatives: Alation, OvalEdge, Select Star
Mistral SmallAtlan, OvalEdge
Llama 4 MaverickAtlan
Qwen 3.7 FlashAtlan alternatives: AWS DataZone, DataHub, Google Dataplex, OvalEdge, Seceda
Muse Glimmer 30BAtlan alternatives: Alation, OvalEdge

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Secoda leads by nine points.
Secoda16%#2 of 16
Microsoft Purview7%#6 of 16
The full small business standing →
Mid-marketThe figures above
Secoda leads by nine points.
Secoda11%#3 of 15
Microsoft Purview2%#8 of 15
The full mid-market standing →
Enterprise
The order flips: Microsoft Purview leads at enterprise.
Microsoft Purview6%#4 of 11
Secoda0%#11 of 11
The full enterprise standing →

What the models said about Secoda

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Best low-cost SaaS option: Secoda for small or early-stage teams... Secoda is the strongest SaaS candidate for small teams” Perplexity Sonar · budget prompt · first choice
“Secoda and Select Star are incredibly fast to stand up (1–2 weeks) and highly intuitive for lean teams.” Gemini 3.5 Flash · scale prompt · first choice
“For most mid-market B2B companies, Secoda is the strongest recommendation” DeepSeek V4 Flash · direct prompt · first choice

What the models said about Microsoft Purview

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“user feedback and reviews frequently highlight immense friction, spotty lineage, and high database scanning costs when trying to integrate Purview with non-Microsoft environments” Gemini 3.5 Flash · negative prompt · soft negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.