IBM Apptio
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| IT financial management | IT operations and endpoint | 2% | 31 of 159 | 55% | 29 | criticized challenger |
Movement
By model
How each model treated IBM Apptio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 2 | 0 | 0 | 2 | 4 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 5 | 6 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 4 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 1 | 2 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 1 | 1 | 0 | 2 | 4 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Apptio is the strongest fit when IT and Finance need one maintained IT cost model for planning, showback, and variance workflows.” Muse Glimmer 30B · IT financial mgmt · comparative prompt · first choice
“Choose Apptio if: You need a full-featured, model-centric ITFM platform with deep budgeting, forecasting, and AI-driven insights” GLM 4.7 FlashX · IT financial mgmt · comparative prompt · first choice
“IBM Apptio (Market Leader) - Focus: Full Technology Business Management (TBM) - the most comprehensive ITFM solution” Kimi K2 · IT financial mgmt · comparative prompt · first choice
“Apptio is the pioneer and undisputed market leader of the Technology Business Management (TBM) framework.” Gemini 3.5 Flash · IT financial mgmt · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to Avoid at Mid-Size Scale... priced from $155K–$200K+ annually — designed for large enterprises. Overkill” DeepSeek V4 Flash · IT financial mgmt · paraphrase prompt · hard negative
“Avoid enterprise tools like IBM Apptio, CloudZero, or Cloudability on a limited budget” DeepSeek V4 Flash · IT financial mgmt · budget prompt · hard negative
“enterprise giants like IBM Apptio or ServiceNow are the gold standards for Fortune 500 companies, they are often too complex, require massive consulting budgets” Gemini 3.5 Flash · IT financial mgmt · paraphrase prompt · soft negative
“built for massive corporations; they are notoriously expensive, require dedicated administrative teams, and involve six-figure implementation costs” Gemini 3.5 Flash · IT financial mgmt · budget prompt · soft negative
Named alongside
The products named in the same answers as IBM Apptio, over the 82 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and IBM Apptio was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 82 of the 82 answers that named IBM Apptio and are not a share of its labels.
Domains cited
No domain is on file for IBM Apptio, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where IBM Apptio stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 390 a month (“ibm apptio”)
- AI search demand for its name, est.
- 67 a month
- Its own site
- No site of its own on file, so no site figures
In answers
This edition- First choices
- 17 across its categories
- Named in
- 82 answers
- Its own site cited
- No site on file to match
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as IBM Apptio
Follow IBM Apptio
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when IBM Apptio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as IBM Apptio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for IBM Apptio by email, built from the raw record of the edition. It shows:
- where IBM Apptio is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name IBM Apptio, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.