Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 70 → 7 of 76
Rapid7 · 4 categories · RankedRapid7 InsightVM
188Judge labels
25First choices
49Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
30% in Vuln management for mid-market buyers
Rank 1 of 77 in the mid-market standingaccepted challenger
10 of 14 models made it the first choice on the direct prompt; 19% of its 63 labels there were negative.
What the models named instead of Rapid7 InsightVM →By buyer segmentStrongest at mid-market.
Small business7 of 82
5%39 labels
criticized challenger
Mid-market1 of 77
30%63 labels
accepted challenger
Enterprise4 of 68
8%66 labels
accepted challenger
In vuln management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Rapid7 InsightVM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Vulnerability management platforms | Security operations | 30% | 1 of 77 | 19% | 63 | accepted challenger | ▼−16Since September 2026: 45% → 29%, −16 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Breach and attack simulation | Security operations | 0% | 24 of 74 | 0% | 3 | under 10 labels · led by Cymulate at 24% | |
| Attack surface management | Security operations | 0% | 32 of 100 | 0% | 2 | under 10 labels · led by Intruder at 49% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| OT and IoT security | Security operations | 0% | 49 of 107 | 0% | 1 | under 10 labels · led by Microsoft Defender for IoT at 21% |
Movement
Since September 2026, Rapid7 InsightVM moved past the floor in one of four categories: Vuln management, −16 points to 29%. It held within the floor in the other three.
Best category · Vuln management · by segment
Mid-market▼−16Since September 2026: 45% → 29%, −16 points. Past the 11-point floor: movement. Read over the models both editions asked.
29%from 45% in September 2026
Cleared the floor by 5 pointsRank 1 of 74, unchanged
Enterprise▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 10% in September 2026
Inside the floor by 8 pointsRank 3 → 5 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Vuln management | 45% | 29% | ▼−16Since September 2026: 45% → 29%, −16 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 1 of 77, unchanged |
| BAS | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 24 of 74, unchanged |
| ASM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 88 → 32 of 100 |
| OT/IoT security | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 49 of 107, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Rapid7 InsightVM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Rapid7 InsightVM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 1 | 5 |
| GPT-5.4 mini | 2 | 1 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 3 | 6 |
| Perplexity Sonar | 1 | 1 | 1 | 0 | 3 |
| Grok 4.20 | 1 | 4 | 1 | 1 | 7 |
| Mistral Small | 2 | 1 | 1 | 1 | 5 |
| DeepSeek V4 Flash | 3 | 1 | 0 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 2 | 3 | 1 | 1 | 7 |
| Kimi K2 | 1 | 1 | 3 | 1 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 1 | 5 |
| MiniMax M2.5 | 2 | 3 | 0 | 1 | 6 |
| GPT-6 Luna | 0 | 1 | 2 | 0 | 3 |
| Muse Glimmer 30B | 4 | 0 | 0 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct36 labels13
Paraphrase33 labels7
Comparative36 labels4not counted in share
Budget-constrained25 labels3
Scale-constrained23 labels2
Negative35 labels1not counted in share
First choiceAlternativeMentionNegative188 labels in all, every segment counted; 25 of the 30 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-sized B2B companies, Rapid7 InsightVM offers the best balance of capability, prioritization intelligence, and published pricing.” DeepSeek V4 Flash · Vuln management · paraphrase prompt · first choice
“Rapid7 InsightVM stands out most often in mid-market contexts for its balance of power, usability, and actionable insights” Grok 4.20 · Vuln management · direct prompt · first choice
“Rapid7 InsightVM is the most frequently recommended vulnerability scanning and management tool for mid-sized B2B companies” Mistral Small · Vuln management · paraphrase prompt · first choice
“The Best All-Rounder: Rapid7 InsightVM ... widely considered the favorite among security teams in the mid-market” Qwen 3.7 Flash · Vuln management · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to Avoid on a Limited Budget - Full‑featured enterprise tools (Rapid7, Qualys, Tenable.io)” GLM 4.7 FlashX · Vuln management · budget prompt · hard negative
“Dropped in Forrester 2024 rankings; doesn't own patching engine/roadmap; prioritization gaps vs. leaders. High costs for extras.” Grok 4.20 · Vuln management · negative prompt · soft negative
“Lacks deep vulnerability intelligence, missing Active Directory/Entra ID visibility, limited patching features” MiniMax M2.5 · Vuln management · negative prompt · soft negative
“teams on InsightVM alone have no native remediation... InsightVM as a distinct product name is being absorbed” Claude Haiku 4.5 · Vuln management · negative prompt · soft negative
Named alongside
The products named in the same answers as Rapid7 InsightVM, over the 187 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rapid7 InsightVM was named but was not.ShowHide
Named alongside
The products named in the same answers as Rapid7 InsightVM, over the 187 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rapid7 InsightVM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Rapid7 InsightVM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 168 of the 187 answers that named Rapid7 InsightVM and are not a share of its labels.
Domains cited
vicarius.io80
techrepublic.com74
orca.security73
riskwatch.com68
motadata.com53
comparitech.com52
tenable.com52
expertinsights.com42
guideflow.com41
upguard.com41
576 of the 576 domain citations in answers naming Rapid7 InsightVM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Rapid7 InsightVM stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Rapid7 InsightVM stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “vulnerability management platform”
–
not in the top ten
Position for “vulnerability management platforms”
–
not in the top ten
- Searches for its name, Google
- 320 a month (“rapid7 insightvm”)
- AI search demand for its name, est.
- 18 a month
- Its company's site
- rapid7.com shared with Rapid7's other products; the figures are the site's
- Organic visits to its site
- about 123,299 a month
- Searches its site ranks for
- 15,192 · 1,314 in the top three
- Sites linking to it
- 20,057
- Paid Google search
- 3 searches its ads show for, about 16 clicks and $609 a month (estimate)
In answers
This editionShare of first choices
30%
rank 1 of 77 in vuln management
First choices
25
across its categories
- Named in
- 187 answers
- Its own site cited
- in 168 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Rapid7 InsightVM
What the judge wrote, as written, with how often. The vendor table decides that these count as Rapid7 InsightVM; a claim can dispute any of them.
Rapid7 11Rapid7 (InsightVM) 6Rapid7 InsightVM / Exposure Command 3InsightVM 1Rapid7 InsightVM (Nexpose) 1Rapid7 InsightVM (now Insight Platform) 1Rapid7 InsightVM/Exposure Command 1Rapid7 Nexpose/InsightVM 1
Follow Rapid7 InsightVM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Rapid7 is the company behind Rapid7 InsightVM.ShowHide
The company
Rapid7 is the company behind Rapid7 InsightVM.
ShowHideOn record
Company records- Also from Rapid7
- Rapid7 ASM, Rapid7 AppSec Platform, Rapid7 Exposure Command, Rapid7 Incident Command, Rapid7 InsightAppSec, Rapid7 InsightCloudSec, Rapid7 InsightConnect, Rapid7 InsightIDR and 8 more
In its own words
Stated by the vendor, not checked- Positioning
- a data-rich resource that can amplify the other solutions in your tech stack, from SIEMs and firewalls to ticketing systems
- For
- your security teams
- Certifications
- FIPS mode
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting, customers
What Rapid7 InsightVM's own pages state, read September 28, 2026: docs.rapid7.com/insightvm, docs.rapid7.com/insightvm/jira, docs.rapid7.com/insightvm/tune, docs.rapid7.com/insightvm/cards, docs.rapid7.com/insightvm/assess. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rapid7 InsightVM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rapid7 InsightVM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Rapid7 InsightVM by email, built from the raw record of the edition. It shows:
- where Rapid7 InsightVM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Rapid7 InsightVM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Rapid7 InsightVM is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Rapid7 InsightVM is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Rapid7 InsightVM first in Vulnerability management platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.