Prisma · 15 categories · RankedPrisma Cloud
529Judge labels
34First choices
194Negative labels
14 / 14Models named it
15Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
25% in Container security for enterprise buyers
Rank 12 of 105 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 11 labels there were negative.
What the models named instead of Prisma Cloud →By buyer segmentRead the same way at every buyer size.
Small business125 of 127
0%9 labels
under the label threshold
Mid-market12 of 105
2%11 labels
accepted challenger
Enterprise16 of 72
0%11 labels
accepted challenger
In dspm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Prisma Cloud for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data security posture management | Security operations | 2% | 12 of 105 | 18% | 11 | accepted challenger | |
| Cloud security posture management | Cloud and infrastructure | 2% | 7 of 80 | 38% | 47 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Container and Kubernetes security | Cloud and infrastructure | 0% | 10 of 77 | 29% | 49 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Cloud-native application protection | Cloud and infrastructure | 0% | 70 of 70 | 42% | 40 | criticized challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Application security posture management | Developer platform | 0% | 25 of 70 | 0% | 4 | under 10 labels · led by Aikido Security at 37% | |
| AI security platforms | Security operations | 0% | 77 of 233 | 0% | 2 | under 10 labels · led by SentinelOne Singularity at 11% | |
| Enterprise browsers | Security operations | 0% | 44 of 80 | 0% | 2 | under 10 labels · led by Google Password Manager at 26% | |
| Microsegmentation | Network and edge | 0% | 28 of 94 | 0% | 2 | under 10 labels · led by ColorTokens Xshield at 25% | |
| SASE platforms | Network and edge | 0% | 44 of 45 | 100% | 2 | under 10 labels · led by Cato Networks at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Zero trust network access | Network and edge | 0% | 58 of 66 | 50% | 2 | under 10 labels · led by Twingate at 39% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| API security platforms | Security operations | 0% | 70 of 93 | 0% | 1 | under 10 labels · led by Aikido Security at 12% | |
| Compliance automation | Security operations | 0% | 52 of 67 | 0% | 1 | under 10 labels · led by Drata at 34% | newNew since September 2026: not ranked then, 0% now. |
| Next-generation firewalls | Network and edge | 0% | 60 of 83 | 0% | 1 | under 10 labels · led by Fortinet FortiGate at 73% | newNew since September 2026: not ranked then, 0% now. |
| SaaS security posture management | Security operations | 0% | 89 of 95 | 100% | 1 | under 10 labels · led by Wing Security at 30% | |
| Vulnerability management platforms | Security operations | 0% | 56 of 77 | 0% | 1 | under 10 labels · led by Rapid7 InsightVM at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
This is the first edition on this tier, so no move can be computed for Prisma Cloud yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.
By model
How each model treated Prisma Cloud across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Prisma Cloud across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 3 | 4 | 10 |
| GPT-5.4 mini | 0 | 5 | 1 | 1 | 7 |
| Gemini 3.5 Flash | 0 | 5 | 4 | 4 | 13 |
| Perplexity Sonar | 0 | 6 | 2 | 3 | 11 |
| Grok 4.20 | 0 | 5 | 9 | 9 | 23 |
| Mistral Small | 1 | 3 | 6 | 2 | 12 |
| DeepSeek V4 Flash | 1 | 5 | 4 | 5 | 15 |
| Llama 4 Maverick | 0 | 0 | 4 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 4 | 4 | 7 | 15 |
| Kimi K2 | 0 | 4 | 5 | 11 | 20 |
| GLM 4.7 FlashX | 1 | 4 | 1 | 6 | 12 |
| MiniMax M2.5 | 0 | 2 | 5 | 1 | 8 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 5 | 7 | 2 | 14 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct77 labels9
Paraphrase77 labels17
Comparative116 labels7not counted in share
Budget-constrained72 labels5
Scale-constrained90 labels3
Negative97 labels1not counted in share
First choiceAlternativeMentionNegative529 labels in all, every segment counted; 34 of the 42 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Prisma Cloud or Wiz are the top choices due to their scalability, multicloud support, and strong feature sets” Mistral Small · CSPM · paraphrase prompt · first choice
“run a proof of concept (POC) with 2–3 top contenders (Wiz, Prisma Cloud, CrowdStrike Falcon Cloud Security)” DeepSeek V4 Flash · CNAPP · negative prompt · first choice
“For immediate, low-cost protection: Choose Palo Alto Prisma Cloud (Free Tier).” GLM 4.7 FlashX · DSPM · budget prompt · first choice
“Prisma Cloud carries the broadest workload coverage of any CNAPP (containers, VMs, serverless, IaC) and ships with FedRAMP High authorization.” Claude Haiku 4.5 · Container security · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Prisma Cloud if you need fast scan refresh ... Be cautious and negotiate hard with ... Palo Alto (latency/cost)” DeepSeek V4 Flash · CSPM · negative prompt · hard negative
“you will want to avoid enterprise-grade CSPM platforms like Wiz, Orca Security, or Prisma Cloud” Gemini 3.5 Flash · CSPM · budget prompt · hard negative
“Avoid Prisma Cloud if you're mid-market or lack dedicated cloud security engineering” Kimi K2 · CNAPP · negative prompt · hard negative
“Avoid: Enterprise-heavy like Wiz/Prisma (quote-based, often $20K–$100K+/year)” Grok 4.20 · CNAPP · budget prompt · hard negative
Named alongside
The products named in the same answers as Prisma Cloud, over the 519 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Prisma Cloud was named but was not.ShowHide
Named alongside
The products named in the same answers as Prisma Cloud, over the 519 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Prisma Cloud was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Prisma Cloud. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 475 of the 519 answers that named Prisma Cloud and are not a share of its labels.
Domains cited
cyberpress.org223
g2.com179
orca.security163
wiz.io157
gbhackers.com151
expertinsights.com139
cybersecuritynews.com120
peerspot.com120
sentinelone.com107
cloudaware.com104
1,463 of the 1,463 domain citations in answers naming Prisma Cloud came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
prismacloud.io is not in Google's top ten for any of the category's searches. In the answers, Prisma Cloud takes 2% of first choices and Microsoft Purview takes 18%.ShowHide
Search and answers
prismacloud.io is not in Google's top ten for any of the category's searches. In the answers, Prisma Cloud takes 2% of first choices and Microsoft Purview takes 18%.
ShowHideIn search
Google, US estimatesPosition for “dspm platform”
–
not in the top ten
Position for “dspm platforms”
–
not in the top ten
- Searches for its name, Google
- 1,300 a month (“prisma cloud”)
- AI search demand for its name, est.
- 97 a month
- Organic visits to its site
- about 2,039 a month
- Searches its site ranks for
- 511 · 46 in the top three
- Sites linking to it
- 975
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
2%
rank 12 of 105 in DSPM
Segment leader
18%
Microsoft Purview
- First choices
- 34 across its categories
- Named in
- 519 answers
- Its own site cited
- in 475 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on prismacloud.io
1,844
subdomains included
Content
124
counted in the table below
Documentation
1,715
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 63 | 50 | 2026-09-23 | XDR, SASE | |
| Case study | 21 | undated | XDR | ||
| Template or tool | 21 | undated | |||
| Report or ebook | 8 | undated | |||
| Comparison | 7 | undated | |||
| News or press | 2 | undated | |||
| Glossary or explainer | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-23Dynamic privilege control moment of action blog
- 2026-09-22Palo alto networks named a visionary leader in the frost radar healthcare infrastructure cybersecurity united states 202 blog
- 2026-09-21Frontier ai identity security 90 day plan blog
- 2026-09-17Palo alto networks accelerates msp growth with paygo pricing for prisma sase blog
- 2026-09-17Securing machine agentic identities modern pam blog
- 2026-09-16Cortex xdr is the only endpoint security market leader to be certified by av comparatives 7 years in a row blog
How it is countedHide how it is counted
Every page prismacloud.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as Prisma Cloud
What the judge wrote, as written, with how often. The vendor table decides that these count as Prisma Cloud; a claim can dispute any of them.
Palo Alto Prisma Cloud 22Prisma Cloud (Palo Alto Networks) 19Palo Alto Networks Prisma Cloud 16Prisma Cloud (Palo Alto) 13Palo Alto Prisma 8Prisma 6Palo Alto Networks (Prisma Cloud) 4Prisma Cloud / Cortex Cloud 4Prisma Cloud by Palo Alto Networks 3Palo Alto Networks Prisma Cloud (Cortex Cloud) 2Palo Alto Networks Prisma Cloud / Cortex Cloud 2Prisma Cloud (Cortex Cloud) 2Prisma Cloud (by Palo Alto Networks) 2Twistlock 2Palo Alto (Prisma) 1Palo Alto / Prisma Cloud 1Palo Alto Networks Prisma 1Palo Alto Networks Prisma Cloud (Compute) 1Palo Alto Networks Prisma Cloud (now Cortex Cloud) 1Palo Alto Prisma Cloud (Cortex Cloud) 1Palo Alto Prisma Cloud / VM-Series 1Prisma Cloud (Palo Alto / Cortex Cloud) 1Prisma Cloud/Cortex 1Wiz / Prisma / Orca 1
Follow Prisma Cloud
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Prisma is the company behind Prisma Cloud.ShowHide
The company
Prisma is the company behind Prisma Cloud.
ShowHideOn record
Company records- Also from Prisma
- Prisma AIRS, Prisma Access, Prisma Access Browser, Prisma Browser, Prisma Browser for Business, Prisma Cloud DSPM
In its own words
Stated by the vendor, not checked- Positioning
- The most complete Cloud Native Application Protection Platform (CNAPP) for code to cloud security in any cloud, multicloud, and hybrid environment.
- For
- security leaders
- Customers named
- Global Atlantic Financial GroupEuropean multichannel retailerPEXA (Property Exchange Australia)
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Prisma Cloud's own pages state, read September 28, 2026: prismacloud.io. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Prisma Cloud's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Prisma Cloud, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Prisma Cloud by email, built from the raw record of the edition. It shows:
- where Prisma Cloud is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Prisma Cloud, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.