4 categories · RankedBigID
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data security posture management | Security operations | 2% | 9 of 105 | 24% | 33 | accepted challenger | |
| AI governance platforms | Data platform | 0% | 36 of 135 | 0% | 2 | under 10 labels · led by Credo AI at 18% | |
| Data catalogs and governance | Data platform | 0% | 40 of 83 | 0% | 1 | under 10 labels · led by Atlan at 44% | |
| Insider risk management | Security operations | 0% | 40 of 84 | 0% | 1 | under 10 labels · led by Microsoft Purview Insider Risk Management at 22% |
Movement
By model
How each model treated BigID across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 2 | 3 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.1 Fast | 0 | 0 | 1 | 3 | 4 |
| Mistral Small | 1 | 2 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 0 | 2 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 3 | 1 | 1 | 5 |
| Kimi K2 | 0 | 3 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“BigID and Trellix DLP are top recommendations due to their balance of advanced features, ease of use, and scalability” Mistral Small · DSPM · paraphrase prompt · first choice
“Choose Cyera or BigID if your priority is deep data discovery and classification across many data sources.” Perplexity Sonar · DSPM · comparative prompt · first choice
“The best breadth of data connectors and the deepest privacy/compliance automation” DeepSeek V4 Flash · DSPM · comparative prompt · first choice
“Broadest data-source coverage (hybrid, legacy, mainframes) and deep compliance/privacy workflows.” Gemini 3.5 Flash · DSPM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“cannot afford massive, complex enterprise tools (like BigID, IBM Guardium, or Symantec DLP)” Gemini 3.5 Flash · DSPM · paraphrase prompt · hard negative
“avoid overkill platforms like Cyera or BigID ($50K+/yr minimums)” Grok 4.1 Fast · DSPM · budget prompt · hard negative
“Prioritized affordability, ease of use, and hybrid support over enterprise-scale tools like BigID or Cyera” Grok 4.1 Fast · DSPM · paraphrase prompt · soft negative
“Standalone enterprise DSPMs (like Cyera or BigID) often carry high five-to-six-figure baseline entry fees.” Gemini 3.5 Flash · DSPM · budget prompt · soft negative
Named alongside
The products named in the same answers as BigID, over the 132 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BigID was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 127 of the 132 answers that named BigID and are not a share of its labels.
Domains cited
398 of the 442 domain citations in answers naming BigID came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
bigid.com ranks 6 on Google for the category's searches. In the answers, BigID takes 2% of first choices and Microsoft Purview takes 18%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 2,400 a month (“bigid”)
- AI search demand for its name, est.
- 104 a month
- Organic visits to its site
- about 13,995 a month
- Searches its site ranks for
- 3,180 · 238 in the top three
- Sites linking to it
- 4,315
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 12 across its categories
- Named in
- 132 answers
- Its own site cited
- in 127 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 1,218 | 12 | 2026-09-29 | DSPM, Data catalogs | |
| Blog | 919 | 9 | 2026-10-01 | DSPM, DLP | |
| Conference or event | 154 | 4 | 2026-09-28 | SASE, DSPM | |
| Glossary or explainer | 86 | 10 | 2026-09-15 | Data catalogs, DLP | |
| Comparison | 40 | 9 | 2026-09-29 | DLP, DSPM | |
| Webinar or virtual event | 25 | 0 | 2026-05-13 | ||
| Report or ebook | 16 | undated | |||
| Template or tool | 12 | 1 | 2026-09-29 | ||
| Podcast or video | 4 | 0 | 2021-07-23 | ||
| Case study | 2 | undated |
Most recent
- 2026-10-01Data security complexity blog
- 2026-10-01Data security platform bloat blog
- 2026-09-30Unified data security privacy governance blog
- 2026-09-30How to evaluate a data security platform blog
- 2026-09-29Dspm time to value blog
- 2026-09-29Data security assessment checklist template or tool
How it is countedHide how it is counted
Every page bigid.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow BigID
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
BigID is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Enterprise Data Security Platform for DSPM & AI
- For
- organizations
- Certifications
- FIPSPCIHIPAAISOCSA STARISO/IEC 27001:2022ISO/IEC 27017:2015ISO/IEC 27018:2025
- Customers named
- Fortune 500Intuit
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What BigID's own pages state, read October 5, 2026: bigid.com, trust.bigid.com, bigid.com/solutions. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BigID's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BigID, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for BigID by email, built from the raw record of the edition. It shows:
- where BigID is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name BigID, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.