Small business▲+15Since September 2026: 15% → 30%, +15 points. Past the 11-point floor: movement. Read over the models both editions asked.
30%from 15% in September 2026
Cleared the floor by 4 pointsRank 2 → 1 of 51
4 categories · RankedPortkey
175Judge labels
47First choices
20Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
31% in LLM gateways for mid-market buyers
Rank 2 of 69 in the mid-market standingendorsed leader
7 of 14 models made it the first choice on the direct prompt; 11% of its 53 labels there were negative.
What the models named instead of Portkey →By buyer segmentRead the same way at every buyer size.
Small business2 of 53
28%59 labels
accepted challenger
Mid-market2 of 69
31%53 labels
endorsed leader
Enterprise1 of 87
26%52 labels
accepted challenger
In llm gateways · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Portkey for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| LLM gateways and observability | Data platform | 31% | 2 of 69 | 11% | 53 | endorsed leader | =heldSince September 2026: 29% → 29%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI security platforms | Security operations | 0% | 67 of 233 | 0% | 2 | under 10 labels · led by SentinelOne Singularity at 11% | |
| AI governance platforms | Data platform | 0% | 74 of 135 | 0% | 1 | under 10 labels · led by Credo AI at 18% | |
| API gateways | Developer platform | 0% | 44 of 66 | 0% | 1 | under 10 labels · led by Kong Gateway at 53% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Portkey held within the floor in all four categories: no change cleared 11 points.
Best category · LLM gateways · by segment
Mid-market=heldSince September 2026: 29% → 29%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
29%from 29% in September 2026
Inside the floor by 11 pointsRank 2 of 54, unchanged
Enterprise▲+17Since September 2026: 15% → 32%, +17 points. Past the 11-point floor: movement. Read over the models both editions asked.
32%from 15% in September 2026
Cleared the floor by 6 pointsRank 3 → 1 of 75
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| LLM gateways | 29% | 29% | =heldSince September 2026: 29% → 29%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 69, unchanged |
| AI security | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 67 of 233, unchanged |
| AI governance | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 74 of 135, unchanged |
| API gateways | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 33 → 44 of 66 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Portkey across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Portkey across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 3 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 2 | 3 | 1 | 0 | 6 |
| Perplexity Sonar | 2 | 0 | 1 | 1 | 4 |
| Grok 4.20 | 2 | 2 | 0 | 1 | 5 |
| Mistral Small | 0 | 2 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 3 | 0 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 3 | 1 | 4 |
| Qwen 3.7 Flash | 1 | 3 | 1 | 0 | 5 |
| Kimi K2 | 2 | 1 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 2 | 2 | 0 | 0 | 4 |
| MiniMax M2.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-6 Luna | 2 | 0 | 0 | 0 | 2 |
| Muse Glimmer 30B | 2 | 2 | 1 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct28 labels17
Paraphrase40 labels24
Comparative41 labels8not counted in share
Budget-constrained28 labels1
Scale-constrained16 labels5
Negative22 labels2not counted in share
First choiceAlternativeMentionNegative175 labels in all, every segment counted; 47 of the 57 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Go with Portkey if you want an all-in-one platform that's enterprise-ready with strong compliance certifications.” MiniMax M2.5 · LLM gateways · paraphrase prompt · first choice
“If you prefer a managed service so your team can focus strictly on building product features, choose Portkey.” Gemini 3.5 Flash · LLM gateways · paraphrase prompt · first choice
“Great all-rounder. Excellent balance between enterprise governance, prompt management, and observability.” Gemini 3.5 Flash · LLM gateways · scale prompt · first choice
“Portkey is often the best starting point. It covers routing, observability, and governance in one place” GLM 4.7 FlashX · LLM gateways · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“avoid Portkey hosted due to CVEs and black-box concerns” DeepSeek V4 Flash · LLM gateways · negative prompt · hard negative
“its paid plans start at $49/month, so it is usually less attractive than LiteLLM or OpenRouter for the tightest budgets” Perplexity Sonar · LLM gateways · budget prompt · soft negative
“Acquired by Palo Alto Networks in May 2026, which introduces some roadmap uncertainty” MiniMax M2.5 · LLM gateways · negative prompt · soft negative
“Portkey is more enterprise-oriented, but usually not the cheapest choice” GPT-5.4 mini · LLM gateways · budget prompt · soft negative
Named alongside
The products named in the same answers as Portkey, over the 175 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Portkey was named but was not.ShowHide
Named alongside
The products named in the same answers as Portkey, over the 175 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Portkey was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Portkey. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 167 of the 175 answers that named Portkey and are not a share of its labels.
Domains cited
getmaxim.ai85
dev.to77
openrouter.ai76
respan.ai62
portkey.aiYour site59
truefoundry.com57
cloudzero.com45
dataiku.com44
braintrust.dev40
llmgateway.io39
525 of the 584 domain citations in answers naming Portkey came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
portkey.ai ranks 5 on Google for the category's searches. In the answers, Portkey takes 31% of first choices and LiteLLM takes 31%.ShowHide
Search and answers
portkey.ai ranks 5 on Google for the category's searches. In the answers, Portkey takes 31% of first choices and LiteLLM takes 31%.
ShowHideIn search
Google, US estimatesPosition for “llm gateway”
9
Position for “llm gateways”
–
not in the top ten
- Searches for its name, Google
- 5,400 a month (“portkey”)
- AI search demand for its name, est.
- 131 a month
- Organic visits to its site
- about 5,999 a month
- Searches its site ranks for
- 2,014 · 76 in the top three
- Sites linking to it
- 2,372
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
31%
rank 2 of 69 in LLM gateways
Segment leader
31%
LiteLLM
- First choices
- 47 across its categories
- Named in
- 175 answers
- Its own site cited
- in 167 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on portkey.ai
2,282
subdomains included
Content
138
counted in the table below
Documentation
1,485
Product · Integration
9 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 70 | undated | |||
| Blog | 45 | 2 | 2026-09-15 | LLM gateways | |
| Case study | 8 | 8 | 2026-09-15 | ||
| Glossary or explainer | 8 | 0 | 2026-05-04 | ||
| Comparison | 5 | 4 | 2026-09-15 | ||
| Conference or event | 1 | undated | |||
| Template or tool | 1 | 0 | 2023-07-01 |
Most recent
- 2026-09-15Portkey vs litellm comparison
- 2026-09-15All case study
- 2026-09-15Leading delivery platform case study
- 2026-09-15Portkey ai info page blog
- 2026-09-15Openrouter alternatives comparison
- 2026-09-15Litellm alternatives comparison
How it is countedHide how it is counted
Every page portkey.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Portkey
What the judge wrote, as written, with how often. The vendor table decides that these count as Portkey; a claim can dispute any of them.
Portkey (OSS gateway) 1Portkey (now Prisma AIRS AI Gateway) 1Portkey (now positioned as the Prisma AIRS AI Gateway) 1Portkey / Kong AI Gateway 1Portkey / Prisma AIRS AI Gateway 1
Follow Portkey
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Portkey is its own company.ShowHide
The company
Portkey is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Production Stack for Gen AI Builders
- For
- AI teams
- Price stated
- Free Forever; $49/month; Custom Pricing portkey.ai/pricing
- Starting price
- $49/month portkey.ai/pricing
- Free plan or trial
- Get started for free portkey.ai
- Certifications
- HIPAA COMPLIANTSOC2 Type 2GDPRHIPAAISO27001SOC 2 compliance
- Customers named
- FiggHaptikQoalaArioInternet2RVO HealthSnorkel AIQA.tech
- Not stated on the pages read
- Integrations, hosting
What Portkey's own pages state, read September 28, 2026: portkey.ai, portkey.ai/pricing, trust.portkey.ai, portkey.ai/features/mcp. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Portkey's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Portkey, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Portkey by email, built from the raw record of the edition. It shows:
- where Portkey is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Portkey, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Portkey is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Portkey is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHidePortkey is among the products AI models recommend first in LLM gateways and observability this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.