Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 29 → 13 of 51
Kong · 2 categories · RankedKong AI Gateway
92Judge labels
3First choices
11Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
6% in LLM gateways for enterprise buyers
Rank 15 of 69 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 7% of its 29 labels there were negative.
What the models named instead of Kong AI Gateway →By buyer segmentRead the same way at every buyer size.
Small business13 of 53
0%21 labels
accepted challenger
Mid-market15 of 69
0%29 labels
accepted challenger
Enterprise4 of 87
6%39 labels
accepted challenger
In llm gateways · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Kong AI Gateway for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| LLM gateways and observability | Data platform | 0% | 15 of 69 | 7% | 29 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI security platforms | Security operations | 0% | 73 of 233 | 0% | 2 | under 10 labels · led by SentinelOne Singularity at 11% |
Movement
Since September 2026, Kong AI Gateway held within the floor in all two categories: no change cleared 11 points.
Best category · LLM gateways · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 14 of 54
Enterprise▲+2Since September 2026: 2% → 5%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 4 of 75
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| LLM gateways | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 15 of 69 |
| AI security | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 73 of 233, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Kong AI Gateway across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Kong AI Gateway across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 2 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 2 | 0 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct20 labels3
Paraphrase5 labelsNone
Comparative29 labels1not counted in share
Budget-constrained9 labelsNone
Scale-constrained12 labelsNone
Negative17 labels1not counted in share
First choiceAlternativeMentionNegative92 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The safest bets are Cloudflare AI Gateway for hosted, or Kong self-hosted for enterprise compliance.” DeepSeek V4 Flash · LLM gateways · negative prompt · first choice
“a serious enterprise platform → Kong” GPT-5.4 mini · LLM gateways · comparative prompt · first choice
“If you need to manage your traditional APIs and your LLM endpoints under one unified architecture, Kong is the logical choice.” Gemini 3.5 Flash · LLM gateways · comparative prompt · alternative
“Use Portkey or Kong AI Gateway if you need HIPAA coverage or policy enforcement inside your own infrastructure” Muse Glimmer 30B · LLM gateways · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Free tier is limited; advanced AI features require Enterprise license” Kimi K2 · LLM gateways · budget prompt · soft negative
“but may have other limitations” Llama 4 Maverick · LLM gateways · negative prompt · soft negative
Named alongside
The products named in the same answers as Kong AI Gateway, over the 92 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kong AI Gateway was named but was not.ShowHide
Named alongside
The products named in the same answers as Kong AI Gateway, over the 92 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kong AI Gateway was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Kong AI Gateway. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 90 of the 92 answers that named Kong AI Gateway and are not a share of its labels.
Domains cited
getmaxim.ai53
openrouter.ai43
dev.to41
truefoundry.com32
respan.ai29
cloudzero.com28
docs.litellm.ai25
llmgateway.io25
portkey.ai22
dataiku.com20
318 of the 318 domain citations in answers naming Kong AI Gateway came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
konghq.com is not in Google's top ten for any of the category's searches. In the answers, Kong AI Gateway takes 0% of first choices and LiteLLM takes 31%.ShowHide
Search and answers
konghq.com is not in Google's top ten for any of the category's searches. In the answers, Kong AI Gateway takes 0% of first choices and LiteLLM takes 31%.
ShowHideIn search
Google, US estimatesPosition for “llm gateway”
–
not in the top ten
Position for “llm gateways”
–
not in the top ten
- Searches for its name, Google
- 880 a month (“kong ai gateway”)
- AI search demand for its name, est.
- 10 a month
- Its company's site
- konghq.com shared with Kong's other products; the figures are the site's
- Organic visits to its site
- about 20,236 a month
- Searches its site ranks for
- 5,158 · 344 in the top three
- Sites linking to it
- 8,739
- Paid Google search
- 2 searches its ads show for, about 41 clicks and $376 a month (estimate)
In answers
This editionShare of first choices
0%
rank 15 of 69 in LLM gateways
Segment leader
31%
LiteLLM
- First choices
- 3 across its categories
- Named in
- 92 answers
- Its own site cited
- in 90 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Kong AI Gateway
What the judge wrote, as written, with how often. The vendor table decides that these count as Kong AI Gateway; a claim can dispute any of them.
Kong 8Kong AI 1Portkey / Kong AI Gateway 1
Follow Kong AI Gateway
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Kong is the company behind Kong AI Gateway.ShowHide
The company
Kong is the company behind Kong AI Gateway.
ShowHideOn record
Company records- Also from Kong
- Kong AI, Kong API Gateway, Kong CE, Kong Community Edition, Kong Gateway
In its own words
Stated by the vendor, not checked- Positioning
- Connectivity and governance layer for modern AI-native applications
- For
- developers
- Free plan or trial
- demo instance of AI Gateway running almost instantly developer.konghq.com/ai-gateway
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting, customers
What Kong AI Gateway's own pages state, read September 28, 2026: developer.konghq.com/ai-gateway, konghq.com/products/kong-ai-gateway, developer.konghq.com/ai-gateway/a2a, developer.konghq.com/ai-gateway/mcp, jp.konghq.com/e-book/kong-ai-gateway. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kong AI Gateway's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kong AI Gateway, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Kong AI Gateway by email, built from the raw record of the edition. It shows:
- where Kong AI Gateway is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Kong AI Gateway, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.