Every category where a model named OpenRouter for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
LLM gateways and observability	Data platform	2%	6 of 63	23%	31	accepted challenger
AI coding assistants	Developer platform	0%	28 of 46	0%	1	under 10 labels · led by GitHub Copilot at 67%

Movement

This is the first edition on this tier, so no move can be computed for OpenRouter yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated OpenRouter across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	0	3
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	0	2	1	1	4
Perplexity Sonar	0	0	1	1	2
Grok 4.1 Fast	0	1	3	1	5
Mistral Small	0	2	0	0	2
DeepSeek V4 Flash	0	1	0	3	4
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	1	1	0	0	2
Kimi K2	0	2	0	0	2
GLM 4.7 FlashX	0	1	0	1	2
MiniMax M2.5	0	2	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct18 labels2

Paraphrase5 labels2

Comparative31 labels10not counted in share

Budget-constrained25 labels3

Scale-constrained6 labelsNone

Negative13 labelsNone

First choiceAlternativeMentionNegative98 labels in all, every segment counted; 7 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“use LiteLLM if you want to self-host...; use OpenRouter if you want managed, zero-ops access to many models” Claude Haiku 4.5 · LLM gateways · budget prompt · first choice

“Best for: Fastest setup and widest model selection without infrastructure management.” Qwen 3.7 Flash · LLM gateways · comparative prompt · first choice

“Want broad model access with minimal ops? OpenRouter.” GPT-5.4 mini · LLM gateways · comparative prompt · first choice

“OpenRouter is the best default choice if you want the broadest model catalog with zero infrastructure to run yourself.” Claude Haiku 4.5 · LLM gateways · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“routing sensitive enterprise or user data through a third-party hosted cloud gateway introduces strict compliance and privacy risks” Gemini 3.5 Flash · LLM gateways · negative prompt · soft negative

“prefer Portkey (self-hostable, Apache 2.0) or Braintrust over hosted-only options like OpenRouter” DeepSeek V4 Flash · LLM gateways · paraphrase prompt · soft negative

“it is not the cheapest long-term managed option for a budget-conscious company” Perplexity Sonar · LLM gateways · budget prompt · soft negative

“no SOC 2, no self-hosting... less ideal for regulated client workloads” DeepSeek V4 Flash · LLM gateways · direct prompt · soft negative

Named alongside

The products named in the same answers as OpenRouter, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OpenRouter was named but was not.

ProductSame answerTook the first choice insteadHead to head

LiteLLM94 of 9840Not in the top three

Portkey75 of 9814Not in the top three

Cloudflare AI Gateway52 of 985Not in the top three

Helicone48 of 983Not in the top three

Bifrost41 of 9813Not in the top three

Kong AI Gateway29 of 981Not in the top three

Braintrust Gateway12 of 981Not in the top three

TrueFoundry11 of 981Not in the top three

Vercel AI Gateway9 of 980Not in the top three

Braintrust7 of 980Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named OpenRouter. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 86 of the 98 answers that named OpenRouter and are not a share of its labels.

Domains cited

getmaxim.ai50

cloudzero.com44

truefoundry.com44

dev.to43

braintrust.dev41

orq.ai41

respan.ai41

techsy.io41

dataiku.com40

openrouter.aiYour site28

385 of the 413 domain citations in answers naming OpenRouter came from somebody else's page.

Pages cited

cloudzero.com/blog/llm-gateways44

techsy.io/en/blog/best-llm-gateway-tools41

dataiku.com/blog/best-llm-gateways40

orq.ai/blog/best-llm-gateways40

respan.ai/articles/best-llm-gateways37

braintrust.dev/articles/best-llm-gateways-202633

truefoundry.com/blog/best-llm-gateways31

getmaxim.ai/articles/top-5-llm-gateways-in-2026-a-production-ready-comparison25

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OpenRouter's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OpenRouter, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at openrouter.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.