Small business▼−4Since September 2026: 10% → 6%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 10% in September 2026
Inside the floor by 7 pointsRank 4 of 51, unchanged
1 category · RankedHelicone
80Judge labels
7First choices
11Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
6% in LLM gateways for mid-market buyers
Rank 4 of 69 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 15% of its 27 labels there were negative.
What the models named instead of Helicone →By buyer segmentRead the same way at every buyer size.
Small business5 of 53
5%34 labels
accepted challenger
Mid-market4 of 69
6%27 labels
accepted challenger
Enterprise8 of 87
2%19 labels
accepted challenger
In llm gateways · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Helicone for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| LLM gateways and observability | Data platform | 6% | 4 of 69 | 15% | 27 | accepted challenger | ▼−3Since September 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Helicone held within the floor in its one category: no change cleared 11 points.
Best category · LLM gateways · by segment
Mid-market▼−3Since September 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 9% in September 2026
Inside the floor by 8 pointsRank 3 → 4 of 54
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 10 → 6 of 75
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| LLM gateways | 9% | 6% | ▼−3Since September 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 4 of 69 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Helicone across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Helicone across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 2 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 0 | 1 | 3 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 2 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 2 | 1 | 0 | 0 | 3 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labels1
Paraphrase28 labels4
Comparative20 labels2not counted in share
Budget-constrained11 labels1
Scale-constrained3 labels1
Negative11 labelsNone
First choiceAlternativeMentionNegative80 labels in all, every segment counted; 7 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Helicone if you need to debug why a specific LLM chain is failing, require the absolute lowest latency” Qwen 3.7 Flash · LLM gateways · comparative prompt · first choice
“Start with Helicone. It is the most "agile" tool for a mid-sized B2B company.” Qwen 3.7 Flash · LLM gateways · paraphrase prompt · first choice
“I'd recommend starting with Portkey.ai or Helicone” MiniMax M2.5 · LLM gateways · direct prompt · first choice
“LiteLLM or Helicone are the best starting points” Mistral Small · LLM gateways · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What I'd Avoid... Helicone | In maintenance mode since Mintlify acquisition” Kimi K2 · LLM gateways · paraphrase prompt · hard negative
“now in maintenance mode. Avoid for new builds.” DeepSeek V4 Flash · LLM gateways · paraphrase prompt · hard negative
“now maintenance mode post-2026 acquisition—no new signups, but OSS viable ... Hosted future uncertain; basic evals.” Grok 4.20 · LLM gateways · paraphrase prompt · soft negative
“Focused on analytics/observability, not a full gateway; lower risk profile but also fewer features.” DeepSeek V4 Flash · LLM gateways · negative prompt · soft negative
Named alongside
The products named in the same answers as Helicone, over the 80 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Helicone was named but was not.ShowHide
Named alongside
The products named in the same answers as Helicone, over the 80 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Helicone was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Helicone. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 77 of the 80 answers that named Helicone and are not a share of its labels.
Domains cited
openrouter.ai40
getmaxim.ai33
dev.to32
helicone.aiYour site32
portkey.ai32
respan.ai31
dataiku.com26
truefoundry.com22
cloudzero.com19
it-ai-index.com19
254 of the 286 domain citations in answers naming Helicone came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
helicone.ai is not in Google's top ten for any of the category's searches. In the answers, Helicone takes 6% of first choices and LiteLLM takes 31%.ShowHide
Search and answers
helicone.ai is not in Google's top ten for any of the category's searches. In the answers, Helicone takes 6% of first choices and LiteLLM takes 31%.
ShowHideIn search
Google, US estimatesPosition for “llm gateway”
–
not in the top ten
Position for “llm gateways”
–
not in the top ten
- Searches for its name, Google
- 1,600 a month (“helicone”)
- AI search demand for its name, est.
- 899 a month
- Organic visits to its site
- about 2,439 a month
- Searches its site ranks for
- 1,123 · 24 in the top three
- Sites linking to it
- 2,319
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
6%
rank 4 of 69 in LLM gateways
Segment leader
31%
LiteLLM
- First choices
- 7 across its categories
- Named in
- 80 answers
- Its own site cited
- in 77 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on helicone.ai
5,208
subdomains included
Content
3,620
counted in the table below
Documentation
232
Product · Integration
2 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Comparison | 3,481 | undated | |||
| Blog | 102 | 0 | 2024-01-24 | Observability, LLM gateways | |
| Report or ebook | 32 | undated | ETL | ||
| Template or tool | 4 | undated | |||
| Glossary or explainer | 1 | undated |
Most recent
- 2024-01-24Easily share llm analytics with your blog
- 2024-01-24Archive blog
- 2023-12-18Building a simple near real time blog
- 2023-11-30Every llm one platform introducing blog
- 2023-10-10A letter to yc hopefuls blog
How it is countedHide how it is counted
Every page helicone.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow Helicone
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Helicone is its own company.ShowHide
The company
Helicone is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI Gateway & LLM Observability
- For
- The world's fastest-growing AI companies
- Price stated
- Simple, predictable pricing helicone.ai/pricing
- Starting price
- Free helicone.ai/pricing
- Free plan or trial
- No credit card required, 7-day free trial helicone.ai
- Integrations claimed
- 8 helicone.ai
- Certifications
- SOC-2 & HIPAA complianceSOC-2 Type IIHIPAASAML SSOSOC2 CertifiedHIPAA Compliant
- Customers named
- Xpedia AIDeepAIBrand.devSunrunCognaTuskWordware
- Not stated on the pages read
- Hosting
What Helicone's own pages state, read September 28, 2026: helicone.ai, helicone.ai/pricing, trust.helicone.ai, helicone.ai/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Helicone's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Helicone, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Helicone by email, built from the raw record of the edition. It shows:
- where Helicone is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Helicone, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.