Every category where a model named Guru for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise AI assistants	Data platform	0%	21 of 145	0%	6	under 10 labels · led by ChatGPT at 25%
IT documentation	IT operations and endpoint	0%	20 of 92	0%	6	under 10 labels · led by Hudu at 17%

Movement

This is the first edition on this tier, so no move can be computed for Guru yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Guru across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	1	0	1
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	1	1
Mistral Small	1	1	2
DeepSeek V4 Flash	2	0	2
Llama 4 Maverick	1	0	1
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase8 labelsNone

Comparative8 labels1not counted in share

Budget-constrained4 labelsNone

Scale-constrained8 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative36 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Guru is frequently positioned as Best for: Mid-sized teams | Internal only | Building a knowledge culture.” Muse Glimmer 30B · Enterprise AI · paraphrase prompt · alternative

“Guru - best for mid-sized teams, internal only, and building a knowledge culture.” Llama 4 Maverick · Enterprise AI · paraphrase prompt · alternative

“Strong for compliance-heavy orgs; detects stale content; but limited formatting” DeepSeek V4 Flash · IT documentation · scale prompt · alternative

“Choose Guru if you want answers delivered inside day-to-day workflows.” GPT-5.4 mini · IT documentation · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Guru, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Guru was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Notion23 of 360Not among the top eight

Confluence17 of 364Not among the top eight

Document36015 of 362Not among the top eight

Slab12 of 360Not among the top eight

Atlassian Confluence8 of 366Not among the top eight

GitBook8 of 361Not among the top eight

IT Glue7 of 361Not among the top eight

Microsoft 365 Copilot5 of 363Not among the top eight

Slite5 of 360Not among the top eight

Scribe4 of 361Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Guru. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 36 answers that named Guru and are not a share of its labels.

Domains cited

docsie.io11

document360.com11

eesel.ai11

ones.com11

resources.rework.com8

slite.com8

us.fitgap.com8

atlassian.com7

ferndesk.com7

g2.com7

Eighty-nine of the eighty-nine domain citations in answers naming Guru came from somebody else's page.

Pages cited

document360.com/blog/it-documentation-software8

ferndesk.com/blog/best-it-documentation-software7

startup-house.com/blog/modern-technical-documentation-tools7

eesel.ai/blog/confluence-alternatives6

slite.com/learn/knowledge-base-softwares6

us.fitgap.com/search/it-documentation-software/enterprise6

alphacis.com/how-to-build-better-it-documentation-for-small-business5

atera.com/blog/best-it-documentation-software5

Pages are listed as the models cited them.

Search and answers

getguru.com is not in Google's top ten for any of the category's searches. In the answers, Guru takes 0% of first choices and ChatGPT takes 25%.

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In search

Google, US estimates

Position for “enterprise ai assistant”

–

not in the top ten

Position for “enterprise ai assistants”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“guru”)
AI search demand for its name, est.: 17,065 a month
Organic visits to its site: about 79,461 a month
Searches its site ranks for: 12,972 · 142 in the top three
Sites linking to it: 7,189
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

48 ads · 48 text · 10 shown in the last 30 days

First shown October 2021, as GURU TECHNOLOGIES, INC., verified. Ads started 2025-11 to 2026-10: 13 in the year, 35 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 21 of 145 in Enterprise AI

Segment leader

25%

ChatGPT

First choices: 0 across its categories
Named in: 36 answers
Its own site cited: in 31 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on getguru.com

10,001

subdomains included

Content

1,166

counted in the table below

Documentation

Product · Integration

50 · 0

Kind	Pages	Last 90 days	Latest
Comparison	570	undated
Blog	428	0	2026-06-25
Template or tool	97	undated
Case study	43	1	2026-08-14
Webinar or virtual event	12	undated
Conference or event	7	undated
Glossary or explainer	5	undated
Report or ebook	2	undated
News or press	2	undated

Most recent

2026-08-14Thinkific case study
2026-06-25Knowledge accuracy gap blog
2026-04-24Perk global customer care case study
2026-04-23Admin prompt management case study
2026-04-23Bonafide faster cx answers case study
2026-04-23Eliminate context switching case study

How it is countedHide how it is counted

Every page getguru.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Guru

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Guru's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Guru, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Guru by email, built from the raw record of the edition. It shows:

where Guru is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Guru, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.