3 categories · Named, not rankedMixpanel
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI security platforms | Security operations | 0% | 224 of 233 | 100% | 1 | under 10 labels · led by SentinelOne Singularity at 11% | |
| Feature flags | Developer platform | 0% | 30 of 35 | 0% | 1 | under 10 labels · led by Flagsmith at 25% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Telemetry pipelines | IT operations and endpoint | 0% | 117 of 124 | 100% | 1 | under 10 labels · led by OpenTelemetry Collector at 37% |
Movement
By model
How each model treated Mixpanel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The Mixpanel breach (November 2025) exposed customer names, emails, and metadata from major customers including OpenAI” Kimi K2 · Telemetry pipelines · negative prompt · hard negative
“OpenAI and Mixpanel faced a class-action lawsuit after a November 2025 data breach” DeepSeek V4 Flash · AI security · negative prompt · hard negative
Named alongside
The products named in the same answers as Mixpanel, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mixpanel was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 7 answers that named Mixpanel and are not a share of its labels.
Domains cited
Seventeen of the seventeen domain citations in answers naming Mixpanel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
mixpanel.com is not in Google's top ten for any of the category's searches. In the answers, Mixpanel takes 0% of first choices and SentinelOne Singularity takes 11%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 12,100 a month (“mixpanel”)
- AI search demand for its name, est.
- 458 a month
- Organic visits to its site
- about 20,284 a month
- Searches its site ranks for
- 2,478 · 454 in the top three
- Sites linking to it
- 33,671
- Paid Google search
- 1 searches its ads show for, about 28 clicks and $458 a month (estimate)
In answers
This edition- First choices
- 1 across its categories
- Named in
- 7 answers
- Its own site cited
- in 6 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 562 | undated | Feature flags | ||
| Case study | 91 | undated | |||
| Report or ebook | 65 | undated | |||
| Comparison | 44 | undated | |||
| Glossary or explainer | 28 | undated | ETL | ||
| Template or tool | 3 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | 0 | 2025-09-08 |
Most recent
- 2025-09-083411675 cohorts understanding and analyzing user groups conference or event
How it is countedHide how it is counted
Every page mixpanel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Mixpanel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Mixpanel is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Explore Mixpanel's flexible pricing plans for digital analytics.
- For
- teams
- Price stated
- Free forever; Starts at $0; Let’s chat mixpanel.com/pricing
- Starting price
- 0 mixpanel.com/pricing
- Free plan or trial
- Free forever. Explore product intelligence for free. No credit card required. mixpanel.com/pricing
- Integrations claimed
- 100 mixpanel.com/use-cases/grow
- Certifications
- GDPR, CCPA, & Native SOC 2 type II compliantHIPAA compliance toolsFree courses and certifications
- Hosting
- US or EU data residency
- Customers named
- YelpWiseAB TastykkdayDocuSignATB FinancialOloPlaytech
What Mixpanel's own pages state, read September 28, 2026: mixpanel.com, mixpanel.com/pricing, trust.mixpanel.com, mixpanel.com/use-cases/grow, mixpanel.com/customers. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mixpanel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mixpanel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Mixpanel by email, built from the raw record of the edition. It shows:
- where Mixpanel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Mixpanel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.