2 categories · RankedZoom Workplace
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video conferencing | IT operations and endpoint | 42% | 1 of 50 | 23% | 77 | endorsed leader | |
| Business phone systems | IT operations and endpoint | 0% | 30 of 75 | 0% | 2 | under 10 labels · led by RingCentral at 29% |
Movement
By model
How each model treated Zoom Workplace across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 1 | 1 | 5 |
| GPT-5.4 mini | 3 | 1 | 2 | 0 | 6 |
| Gemini 3.5 Flash | 3 | 1 | 0 | 2 | 6 |
| Perplexity Sonar | 3 | 0 | 1 | 1 | 5 |
| Grok 4.1 Fast | 3 | 2 | 0 | 1 | 6 |
| Mistral Small | 3 | 1 | 1 | 1 | 6 |
| DeepSeek V4 Flash | 3 | 0 | 1 | 2 | 6 |
| Llama 4 Maverick | 0 | 1 | 2 | 1 | 4 |
| Qwen 3.7 Flash | 3 | 0 | 0 | 2 | 5 |
| Kimi K2 | 1 | 3 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 4 | 1 | 0 | 1 | 6 |
| MiniMax M2.5 | 3 | 0 | 1 | 2 | 6 |
| GPT-6 Luna | 2 | 1 | 0 | 2 | 5 |
| Muse Glimmer 30B | 3 | 2 | 1 | 1 | 7 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Zoom if you frequently meet with external clients, vendors, or partners, as it offers the fewest technical hurdles for outside guests.” Gemini 3.5 Flash · Video conferencing · comparative prompt · first choice
“Known for its ease of use, high-quality video, and robust features like breakout rooms, virtual backgrounds, and extensive integrations.” Mistral Small · Video conferencing · comparative prompt · first choice
“Best overall general-purpose platform: Zoom is commonly described as the most popular and widely used video conferencing platform.” Perplexity Sonar · Video conferencing · comparative prompt · first choice
“I'd suggest Zoom or Microsoft Teams as top choices. Zoom generally has the edge in pure video conferencing reliability” MiniMax M2.5 · Video conferencing · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Zoom has had multiple serious issues: False encryption claims” Kimi K2 · Video conferencing · negative prompt · hard negative
“it has had a troubled security/privacy record, including concerns about default call encryption, data collection, and past vulnerabilities; ... caution is warranted for sensitive use” Perplexity Sonar · Video conferencing · negative prompt · soft negative
“it has a history of vulnerabilities, including issues with encryption and unauthorized access to meetings. It is still considered risky for highly sensitive discussions” Mistral Small · Video conferencing · negative prompt · soft negative
“Be cautious with these due to historical or ongoing concerns: Zoom: Past privacy scandals ... Now improved (AES-256 E2EE available), but enable it manually” Grok 4.1 Fast · Video conferencing · negative prompt · soft negative
Named alongside
The products named in the same answers as Zoom Workplace, over the 227 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoom Workplace was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 200 of the 227 answers that named Zoom Workplace and are not a share of its labels.
Domains cited
572 of the 633 domain citations in answers naming Zoom Workplace came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Zoom Workplace stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 33,100 a month (“zoom workplace”)
- AI search demand for its name, est.
- 807 a month
- Organic visits to its site
- about 2,795,648 a month
- Searches its site ranks for
- 53,022 · 19,188 in the top three
- Sites linking to it
- 159,348
- Paid Google search
- 21 searches its ads show for, about 654 clicks and $4,064 a month (estimate)
In answers
This edition- Named in
- 227 answers
- Its own site cited
- in 200 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 311 | undated | |||
| Blog | 214 | 17 | 2026-09-28 | ||
| Webinar or virtual event | 63 | 2 | 2026-09-18 | ||
| Comparison | 40 | undated | |||
| Report or ebook | 15 | 0 | 2025-11-21 | ||
| Template or tool | 9 | undated | |||
| Conference or event | 6 | undated | |||
| Glossary or explainer | 3 | undated |
Most recent
- 2026-09-28Zoom whiteboard visual collaboration blog
- 2026-09-28Stop settling for good enough collaboration blog
- 2026-09-25Privacy security blog
- 2026-09-23Solopreneur 50 docuseries blog
- 2026-09-22How can i sign a document on my phone for free blog
- 2026-09-22How to sign electronically blog
How it is countedHide how it is counted
Every page zoom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Zoom Workplace
Follow Zoom Workplace
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zoom Workplace is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Collaboration tools in an AI-first work platform.
- Price stated
- AI Productivity Suite Basic Limited AI Productivity Suite features included with Workplace Basic. zoom.com/en/products/hub
- Starting price
- Free zoom.com/en/products/hub
- Free plan or trial
- free or paid Zoom account zoom.com/en/products/hub
- Customers named
- Major League Baseball™TheShareCoCricutCapital One
- Not stated on the pages read
- Who it is for, integrations, certifications, hosting
What Zoom Workplace's own pages state, read October 5, 2026: zoom.com, trust.zoom.com, zoom.com/en/products/hub, zoom.com/ja/customer-stories, zoom.com/de/products/voip-phone/features/integrations. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoom Workplace's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoom Workplace, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zoom Workplace by email, built from the raw record of the edition. It shows:
- where Zoom Workplace is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zoom Workplace, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Zoom Workplace is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
AI models recommend Zoom Workplace first in Video conferencing this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.