Every category where a model named Apple Passwords for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise browsers	Security operations	0%	75 of 80	71%	7	under 10 labels · led by Google Password Manager at 26%
Business password managers	Identity and access	0%	32 of 35	100%	3	under 10 labels · led by 1Password at 47%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Apple Passwords yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Apple Passwords across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	2	2
Perplexity Sonar	0	2	2
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	0	1	1
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	1	0	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative5 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative21 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Apple-only environments: Safari (battery life, ecosystem)” MiniMax M2.5 · Enterprise browsers · comparative prompt · alternative

“Safari is essential for Mac-heavy environments.” Qwen 3.7 Flash · Enterprise browsers · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Traditional browsers like Google Chrome and Apple Safari are revealing fundamental security weaknesses that put enterprises at unprecedented risk.” Claude Haiku 4.5 · Enterprise browsers · negative prompt · hard negative

“applying basic Group Policies (GPOs) to standard consumer browsers like Safari, Firefox, or unmanaged Chrome ... Why you should avoid them” Gemini 3.5 Flash · Enterprise browsers · negative prompt · hard negative

“Built-In Browser Password Managers (Chrome, Edge, Safari, Firefox) ... highly discouraged for business environments” Gemini 3.5 Flash · Password managers · negative prompt · hard negative

“Avoid browser-based storage for work accounts, shared vaults and privileged access” Muse Glimmer 30B · Password managers · negative prompt · hard negative

Named alongside

The products named in the same answers as Apple Passwords, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Apple Passwords was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Password Manager24 of 265Not among the top eight

Brave11 of 260Not among the top eight

Island Enterprise Browser10 of 262Not among the top eight

Firefox ESR10 of 260Not among the top eight

LastPass10 of 260Not among the top eight

Microsoft Edge Password Manager9 of 260Not among the top eight

Opera6 of 260Not among the top eight

1Password5 of 263Not among the top eight

Bitwarden5 of 263Not among the top eight

Microsoft Edge5 of 263Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Apple Passwords. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 23 of the 26 answers that named Apple Passwords and are not a share of its labels.

Domains cited

expertinsights.com11

csoonline.com9

island.io9

venn.com9

g2.com8

dashlane.com7

gartner.com7

nhimg.org7

paloaltonetworks.com7

1password.com6

Eighty of the eighty domain citations in answers naming Apple Passwords came from somebody else's page.

Pages cited

csoonline.com/article/573875/secure-web-browsers-for-the-enterprise-compared-how-to-pick-t8

expertinsights.com/web-security/the-top-enterprise-browsers7

island.io/article/top-secure-browsers-enterprise7

us.fitgap.com/search/browsers/enterprise6

firstanalysis.com/research/cybersecurity-jan-20265

fortinet.com/resources/cyberglossary/browser-security5

paloaltonetworks.com/cyberpedia/how-to-choose-an-enterprise-browser5

security.org/password-manager/best/business5

Pages are listed as the models cited them.

Search and answers

apple.news is not in Google's top ten for any of the category's searches. In the answers, Apple Passwords takes 0% of first choices and Google Password Manager takes 26%.

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In search

Google, US estimates

Position for “enterprise browsers”

–

not in the top ten

Position for “secure enterprise browser”

–

not in the top ten

Searches for its name, Google: 14,800 a month (“apple passwords”)
AI search demand for its name, est.: 10,869 a month
Organic visits to its site: about 56,474 a month
Searches its site ranks for: 9,417 · 110 in the top three
Sites linking to it: 15,973
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

2 ads · 2 video · 2 shown in the last 30 days

First shown July 2026, as Apple Inc., verified. Ads started 2025-11 to 2026-10: 2 in the year.

On Google's pages: 1 2

In answers

This edition

Share of first choices

rank 75 of 80 in enterprise browsers

Segment leader

26%

Google Password Manager

First choices: 0 across its categories
Named in: 26 answers
Its own site cited: in 23 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on apple.news

174

subdomains included

Content

counted in the table below

Documentation

Product · Integration

1 · 0

Kind	Pages	Last 90 days
Blog	5	undated
Webinar or virtual event	4	undated
Comparison	4	undated
Report or ebook	1	undated
Podcast or video	1	undated
News or press	1	undated

How it is countedHide how it is counted

Every page apple.news exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Apple Passwords

What the judge wrote, as written, with how often. The vendor table decides that these count as Apple Passwords; a claim can dispute any of them.

Safari 7Apple Safari 3

Follow Apple Passwords

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Apple Passwords's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Apple Passwords, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Apple Passwords by email, built from the raw record of the edition. It shows:

where Apple Passwords is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Apple Passwords, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.