Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 47 → 51 of 51
5 categories · RankedApigee
349Judge labels
47First choices
141Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
48% in API management for enterprise buyers
Rank 7 of 61 in the mid-market standingcriticized challenger
2 of 14 models made it the first choice on the direct prompt; 42% of its 52 labels there were negative.
What the models named instead of Apigee →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business58 of 58
0%54 labels
criticized challenger
Mid-market7 of 61
5%52 labels
criticized challenger
Enterprise1 of 75
48%70 labels
endorsed leader
In api management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Apigee for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| API management | Developer platform | 5% | 7 of 61 | 42% | 52 | criticized challenger | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| API gateways | Developer platform | 2% | 8 of 66 | 28% | 43 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| API security platforms | Security operations | 0% | 39 of 93 | 33% | 6 | under 10 labels · led by Aikido Security at 12% | |
| AI security platforms | Security operations | 0% | 150 of 233 | 0% | 1 | under 10 labels · led by SentinelOne Singularity at 11% | |
| Internal developer portals | Developer platform | 0% | 27 of 52 | 0% | 1 | under 10 labels · led by Port at 53% |
Movement
Since September 2026, Apigee held within the floor in all five categories: no change cleared 11 points.
Best category · API management · by segment
Mid-market▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 0% in September 2026
Inside the floor by 6 pointsRank 44 → 7 of 50
Enterprise▲+15Since September 2026: 29% → 44%, +15 points. Past the 11-point floor: movement. Read over the models both editions asked.
44%from 29% in September 2026
Cleared the floor by 4 pointsRank 1 of 71, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| API management | 0% | 5% | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 44 → 7 of 61 |
| API gateways | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 → 8 of 66 |
| API security | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 93, unchanged |
| AI security | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 150 of 233, unchanged |
| Developer portals | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 52, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Apigee across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Apigee across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 5 | 2 | 8 |
| GPT-5.4 mini | 0 | 4 | 2 | 1 | 7 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 7 | 9 |
| Perplexity Sonar | 1 | 4 | 1 | 1 | 7 |
| Grok 4.20 | 0 | 2 | 3 | 7 | 12 |
| Mistral Small | 0 | 2 | 2 | 2 | 6 |
| DeepSeek V4 Flash | 0 | 1 | 3 | 5 | 9 |
| Llama 4 Maverick | 0 | 0 | 5 | 0 | 5 |
| Qwen 3.7 Flash | 2 | 2 | 2 | 3 | 9 |
| Kimi K2 | 1 | 1 | 1 | 3 | 6 |
| GLM 4.7 FlashX | 0 | 4 | 3 | 1 | 8 |
| MiniMax M2.5 | 2 | 1 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 3 | 1 | 1 | 5 |
| Muse Glimmer 30B | 0 | 4 | 1 | 3 | 8 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct64 labels22
Paraphrase60 labels16
Comparative72 labels13not counted in share
Budget-constrained40 labels6
Scale-constrained46 labels3
Negative67 labels1not counted in share
First choiceAlternativeMentionNegative349 labels in all, every segment counted; 47 of the 61 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“the best *general-purpose* API management platform is usually Apigee if you need strong governance, analytics, and enterprise-grade lifecycle management” Perplexity Sonar · API management · direct prompt · first choice
“Apigee excels at treating APIs as products... make it the preferred choice for consumer-facing or partner-facing APIs” Qwen 3.7 Flash · API management · comparative prompt · first choice
“### 1. Google Cloud Apigee Best for: Comprehensive API lifecycle management & external partner APIs” Kimi K2 · API management · comparative prompt · first choice
“If you need a fully managed, enterprise-grade solution: Apigee or Azure API Management are strong choices.” MiniMax M2.5 · API management · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Proceed with extreme caution... built for massive enterprises with hundreds of developers and millions of dollars in budget” Gemini 3.5 Flash · API management · scale prompt · hard negative
“What to Avoid for Mid-Size Budgets - Apigee (Google) — powerful but expensive; pay-as-you-go can reach $400K+/year” DeepSeek V4 Flash · API gateways · paraphrase prompt · hard negative
“Avoid Apigee if you are building a microservices architecture, using Kubernetes, or planning to integrate with AI agents.” GLM 4.7 FlashX · API management · negative prompt · hard negative
“hard warnings to "steer away from Apigee, especially for organizations with strict compliance and regulatory oversight."” DeepSeek V4 Flash · API management · negative prompt · hard negative
Named alongside
The products named in the same answers as Apigee, over the 349 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Apigee was named but was not.ShowHide
Named alongside
The products named in the same answers as Apigee, over the 349 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Apigee was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Apigee. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 308 of the 349 answers that named Apigee and are not a share of its labels.
Domains cited
zuplo.com160
integrate.io122
gravitee.io94
dupple.com86
geekflare.com83
api7.ai81
g2.com73
cloud.google.comYour site70
solo.io70
konghq.com65
834 of the 904 domain citations in answers naming Apigee came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
cloud.google.com ranks 6 on Google for the category's searches. In the answers, Apigee takes 5% of first choices and Kong Gateway takes 37%.ShowHide
Search and answers
cloud.google.com ranks 6 on Google for the category's searches. In the answers, Apigee takes 5% of first choices and Kong Gateway takes 37%.
ShowHideIn search
Google, US estimatesPosition for “api management platform”
6
Position for “api management platforms”
–
not in the top ten
- Searches for its name, Google
- 5,400 a month (“apigee”)
- AI search demand for its name, est.
- 351 a month
- Organic visits to its site
- about 7,405,347 a month
- Searches its site ranks for
- 70,320 · 16,032 in the top three
- Sites linking to it
- 201,334
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
5%
rank 7 of 61 in API management
Segment leader
37%
Kong Gateway
- First choices
- 47 across its categories
- Named in
- 349 answers
- Its own site cited
- in 308 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on cloud.google.com
79
subdomains included
Content
67
counted in the table below
Documentation
6
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 37 | 14 | 2026-09-28 | API management | |
| Case study | 19 | undated | |||
| Conference or event | 4 | undated | |||
| Report or ebook | 2 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Template or tool | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-28Storage optimized z4d vm and bare metal instances blog
- 2026-09-28Accelerate geospatial coding with ai in google earth engine blog
- 2026-09-25Storage intelligence advisor and batch operations updates blog
- 2026-09-25Memorystore for valkey 9 1 3x qps caching blog
- 2026-09-252026 gartner magic quadrant for container management blog
- 2026-09-24Gemini 3 8 live with live avatar is now generally available blog
How it is countedHide how it is counted
Every page cloud.google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Apigee
What the judge wrote, as written, with how often. The vendor table decides that these count as Apigee; a claim can dispute any of them.
Google Apigee 26Apigee (Google Cloud) 10Google Cloud Apigee 6Apigee (Google) 1Apigee X 1Apigee/Google 1Google Apigee (Apigee X) 1Google Apigee (Classic / Edge) 1Google Apigee (Classic) 1Google Apigee / ApigeeX 1Google Cloud Apigee (Apigee X) 1
Follow Apigee
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Apigee's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Apigee, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Apigee by email, built from the raw record of the edition. It shows:
- where Apigee is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Apigee, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.