Every category where a model named Informatica for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
ETL and ELT	Data platform	0%	63 of 66	45%	11	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Informatica yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Informatica across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	1	1	0	2
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	1	1	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	2	2
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase8 labelsNone

Comparative10 labels1not counted in share

Budget-constrained4 labelsNone

Scale-constrained8 labelsNone

Negative12 labelsNone

First choiceAlternativeMentionNegative49 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Informatica if you are a massive enterprise with strict compliance requirements” Gemini 3.5 Flash · ETL · comparative prompt · alternative

“Best for governance, quality, and large regulated environments.” Perplexity Sonar · ETL · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Legacy ETL Tools with Vendor Lock-in Examples: Older Informatica versions, IBM DataStage, legacy SAP Data Services” Kimi K2 · ETL · negative prompt · hard negative

“Skip enterprise like Informatica (Gartner Leaders, but overkill/costly)” Grok 4.1 Fast · ETL · paraphrase prompt · hard negative

“Legacy enterprise suites like Informatica and Talend: often powerful, but they can be heavier to implement, more expensive, and less agile” GPT-5.4 mini · ETL · negative prompt · soft negative

“Mature platform with strong enterprise support; higher cost” Claude Haiku 4.5 · ETL · direct prompt · soft negative

Named alongside

The products named in the same answers as Informatica, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Informatica was named but was not.

ProductSame answerTook the first choice insteadHead to head

Fivetran44 of 4914Not in the top three

Talend38 of 492Not in the top three

Airbyte35 of 494Not in the top three

Matillion27 of 491Not in the top three

dbt21 of 491Not in the top three

Hevo Data20 of 492Not in the top three

Stitch19 of 492Not in the top three

AWS Glue16 of 490Not in the top three

Integrate.io15 of 494Not in the top three

Apache Airflow15 of 491Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Informatica. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 38 of the 49 answers that named Informatica and are not a share of its labels.

Domains cited

hevodata.com29

integrate.io28

sqream.com17

fivetran.com16

airbyte.com13

g2.com13

skyvia.com13

estuary.dev12

stacksync.com11

reddit.com10

162 of the 162 domain citations in answers naming Informatica came from somebody else's page.

Pages cited

sqream.com/blog/best-etl-tools17

integrate.io/blog/top-7-etl-tools15

fivetran.com/learn/etl-tools11

hevodata.com/learn/etl-tools-for-enterprise-data-integration10

stacksync.com/blog/26-best-etl-tools-2025-curated-list10

freshcodeit.com/blog/top-5-enterprise-etl-tools9

blog.coupler.io/etl-tools8

coalesce.io/all-things-data/hidden-costs-of-etl-tools7

Pages are listed as the models cited them.

Names read as Informatica

What the judge wrote, as written, with how often. The vendor table decides that these count as Informatica; a claim can dispute any of them.

Informatica Cloud 2

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Informatica's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Informatica, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at informatica.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.