Every category where a model named HPE Aruba for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data center networking	Network and edge	2%	9 of 165	8%	12	accepted challenger
SASE platforms	Network and edge	0%	43 of 45	100%	2	under 10 labels · led by Cato Networks at 35%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Enterprise storage systems	Cloud and infrastructure	0%	59 of 167	0%	1	under 10 labels · led by Dell PowerStore at 16%

Movement

This is the first edition on this tier, so no move can be computed for HPE Aruba yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated HPE Aruba across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	1	0	2	3
Grok 4.20	0	2	0	0	2
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	2	0	1	3
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	1	1	1	0	3
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	1	0	0	1
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labels1

Paraphrase1 labelNone

Comparative8 labelsNone

Budget-constrained6 labelsNone

Scale-constrained7 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative29 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“HPE Aruba (AOS-CX) and Cisco (Catalyst 9000/Nexus) are generally considered the top two contenders” Qwen 3.7 Flash · Data center networking · direct prompt · first choice

“Good for integrated campus+DC, competitive pricing | Less established in pure data center switching use cases” DeepSeek V4 Flash · Data center networking · scale prompt · alternative

“15x consecutive Gartner Leader; 100% availability SLA, AI optimization, effortless scaling.” Grok 4.20 · Enterprise storage · comparative prompt · alternative

“If you need campus + data center: Consider Aruba for campus and Arista for data center” MiniMax M2.5 · Data center networking · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“HPE Aruba is presented as more budget-friendly, though the result emphasizes campus/edge more than data center.” Perplexity Sonar · Data center networking · budget prompt · soft negative

“groups it with vendors that may offer SD-WAN and SSE but not necessarily deep integration” Perplexity Sonar · SASE · negative prompt · soft negative

“Lower customer experience scores compared to market leaders.” DeepSeek V4 Flash · SASE · negative prompt · soft negative

Named alongside

The products named in the same answers as HPE Aruba, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HPE Aruba was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Arista Networks18 of 298Compare →

Cisco16 of 291Compare →

Juniper Networks16 of 291Not among the top eight

Cloudflare One4 of 291Not among the top eight

NVIDIA Spectrum-X4 of 290Not among the top eight

Zscaler Zero Trust Exchange4 of 290Not among the top eight

Cato Networks3 of 291Not among the top eight

Palo Alto Networks Prisma SASE3 of 291Not among the top eight

Check Point Harmony SASE3 of 290Not among the top eight

Cisco Nexus3 of 290Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HPE Aruba. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 29 answers that named HPE Aruba and are not a share of its labels.

Domains cited

linkedin.com12

cisco.com11

gartner.com10

g2.com9

hpe.comYour site8

router-switch.com8

alibaba.com7

arista.com7

arubanetworking.hpe.comYour site7

juniper.net7

Seventy-one of the eighty-six domain citations in answers naming HPE Aruba came from somebody else's page.

Pages cited

prodisknetwork.com/blog/cisco-vs-aruba-vs-juniper-vs-arista-switch-comparison7

alibaba.com/product-insights/huawei-switching-platform.html6

gartner.com/reviews/market/data-center-switching6

linkedin.com/posts/basharat-ali-1603b1209_networking-datacenter-technology-activity-7434866

technologymatch.com/blog/cisco-vs-aruba-vs-arista-which-network-infrastructure-vendor-shou6

datamation.com/networks/top-enterprise-networking-companies5

digitechbytes.com/vetted/best-data-center-switch5

noxtel.mx/data-center-network-switch-cisco-nexus-vs-arista-vs-juniper-head-to-head5

Pages are listed as the models cited them.

Search and answers

Where HPE Aruba stands in Google search beside where it stands in the models' answers.

ShowHide

In search

Google, US estimates

Searches for its name, Google: 1,300 a month (“hpe aruba”)
AI search demand for its name, est.: 111 a month
Its own site: It sits on HPE's site (hpe.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 9 of 165 in data center networking

Segment leader

27%

Arista Networks

First choices: 1 across its categories
Named in: 29 answers
Its own site cited: in 28 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as HPE Aruba

What the judge wrote, as written, with how often. The vendor table decides that these count as HPE Aruba; a claim can dispute any of them.

HPE 1HPE Aruba (AOS-CX) 1HPE Aruba (Aruba SASE) 1Hewlett Packard Enterprise (HPE) 1

Follow HPE Aruba

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HPE is the company behind HPE Aruba.

ShowHide

On record

Company records

Also from HPE: HPE 3PAR, HPE Alletra, HPE Alletra / Primera, HPE Alletra 5000/6000, HPE Alletra 9000, HPE Alletra MP B10000, HPE Alletra Storage, HPE Alletra Storage MP and 24 more

In its own words

Stated by the vendor, not checked

Positioning: Forums
community.hpe.com/t5/hpe-aruba-networking-provision/network/td-p/4515393
For: OEMs
community.hpe.com/t5/oem-solutions/hpe-aruba-in-your-oem-solution/ba-p/6961250
Customers named: Nebraska Furniture MartGZA HospitalsChildren’s Hospital in Boston, MassachusettsThe VenetianPalazzo resortsLevi’s StadiumTakata ManufacturingChina National Petroleum Corporation (CNPC)
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What HPE Aruba's own pages state, read October 5, 2026: community.hpe.com/t5/hpe-aruba-networking-provision/network/td-p/4515393, community.hpe.com/t5/hpe-aruba-networking-provision/hp-solution/td-p/6874889, community.hpe.com/t5/oem-solutions/hpe-aruba-in-your-oem-solution/ba-p/6961250, community.hpe.com/t5/hpe-aruba-networking-provision/aruba-wifi-vlan/td-p/7152592, community.hpe.com/t5/hpe-aruba-networking-provision/default-gateway/td-p/6858894. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HPE Aruba's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HPE Aruba, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HPE Aruba by email, built from the raw record of the edition. It shows:

where HPE Aruba is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HPE Aruba, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.