Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 27 of 68, unchanged
2 categories · Named, not rankedHeimdal
11Judge labels
0First choices
0Negative labels
7 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Heimdal was named 5 times in PAM and 1 other category, where Delinea Secret Server led with 37%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business24 of 75
0%3 labels
under the label threshold
Mid-market20 of 73
0%4 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In pam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Heimdal for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Privileged access management | Identity and access | 0% | 20 of 73 | 0% | 4 | under 10 labels · led by Delinea Secret Server at 37% | newNew since September 2026: not ranked then, 0% now. |
| DNS filtering | Network and edge | 0% | 57 of 94 | 0% | 1 | under 10 labels · led by DNSFilter at 59% |
Movement
Since September 2026, Heimdal held within the floor in all two categories: no change cleared 11 points.
Best category · PAM · by segment
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 of 68, unchanged
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| PAM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 20 of 73, unchanged |
| DNS filtering | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 57 of 94, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Heimdal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Heimdal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase1 labelNone
Comparative3 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative3 labels1not counted in share
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Other options include Securden Unified PAM, Heimdal, and OneLogin, which are also suitable for mid-market companies.” Llama 4 Maverick · PAM · direct prompt · alternative
“Other options to consider are Securden Unified PAM, Heimdal, and Keeper Security” Llama 4 Maverick · PAM · budget prompt · alternative
“consider lighter options like JumpCloud, Heimdal, or Securden” Grok 4.20 · PAM · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Heimdal, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Heimdal was named but was not.ShowHide
Named alongside
The products named in the same answers as Heimdal, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Heimdal was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Heimdal. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 11 answers that named Heimdal and are not a share of its labels.
Domains cited
heimdalsecurity.comYour site8
thectoclub.com8
aimultiple.com5
cybersecuritynews.com4
learn.g2.com4
devopsschool.com3
expertinsights.com3
g2.com3
cyberpress.org2
delinea.com2
Thirty-four of the forty-two domain citations in answers naming Heimdal came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
heimdalsecurity.com is not in Google's top ten for any of the category's searches. In the answers, Heimdal takes 0% of first choices and Delinea Secret Server takes 37%.ShowHide
Search and answers
heimdalsecurity.com is not in Google's top ten for any of the category's searches. In the answers, Heimdal takes 0% of first choices and Delinea Secret Server takes 37%.
ShowHideIn search
Google, US estimatesPosition for “privileged access management platform”
–
not in the top ten
Position for “privileged access management platforms”
–
not in the top ten
- Searches for its name, Google
- 1,900 a month (“heimdal”)
- AI search demand for its name, est.
- 1,228 a month
- Organic visits to its site
- about 111,895 a month
- Searches its site ranks for
- 19,777 · 765 in the top three
- Sites linking to it
- 9,192
- Paid Google search
- 1 searches its ads show for, about 1 clicks and $16 a month (estimate)
In answers
This editionShare of first choices
0%
rank 20 of 73 in PAM
Segment leader
37%
Delinea Secret Server
- First choices
- 0 across its categories
- Named in
- 11 answers
- Its own site cited
- in 11 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on heimdalsecurity.com
1,782
subdomains included
Content
1,568
counted in the table below
Documentation
1
Product · Integration
53 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,289 | 15 | 2026-09-22 | ||
| Glossary or explainer | 130 | 0 | 2025-09-12 | ||
| Comparison | 119 | 2 | 2026-08-28 | ||
| Report or ebook | 11 | undated | |||
| Webinar or virtual event | 6 | undated | |||
| Template or tool | 6 | 0 | 2025-05-05 | ||
| Podcast or video | 3 | 0 | 2019-02-05 | ||
| News or press | 2 | undated | |||
| Case study | 1 | 0 | 2023-01-01 | ||
| Conference or event | 1 | undated |
Most recent
- 2026-09-22Ai pacing cybersecurity defense blog
- 2026-09-09Ai adoption that pays off blog
- 2026-09-08Phishing statistics analysis blog
- 2026-09-03Shift browser signed adware fingerprints endpoint before payload blog
- 2026-08-28Threatlocker alternatives comparison
- 2026-08-27Insider threat statistics blog
How it is countedHide how it is counted
Every page heimdalsecurity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Heimdal
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Heimdal is its own company.ShowHide
The company
Heimdal is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- One Unified Cybersecurity Platform. Total Security.
- For
- Enterprises, MSPs, and MSSPs
- Price stated
- OUR NEW PRICING PAGE IS COMING SOON! heimdalsecurity.com/enterprise/pricing-request
- Starting price
- 59.95 heimdalsecurity.com/products/antivirus-software
- Free plan or trial
- Start Free Trial heimdalsecurity.com
- Certifications
- Cyber EssentialsCISNIS2ISO 27001HIPAAISAE3000GDPRNIST
- Customers named
- SAU 67NHSVINCI Energies
- Not stated on the pages read
- Integrations, hosting
What Heimdal's own pages state, read September 28, 2026: heimdalsecurity.com, heimdalsecurity.com/enterprise/pricing-request, heimdalsecurity.com/windows-10-security-guide/security, heimdalsecurity.com/products/antivirus-software, heimdalsecurity.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Heimdal's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Heimdal, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Heimdal by email, built from the raw record of the edition. It shows:
- where Heimdal is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Heimdal, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.