Google Cloud · 1 category · RankedGoogle Vault
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Communications archiving and compliance | Security operations | 8% | 4 of 101 | 18% | 17 | accepted challenger |
Movement
By model
How each model treated Google Vault across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“start with MailStore Server (if you can handle on-premises) or Google Vault (if already using Google Workspace)” MiniMax M2.5 · Comms archiving · budget prompt · first choice
“Google Vault stands out as the best communications archiving platform for a company with a limited budget” Grok 4.20 · Comms archiving · budget prompt · first choice
“Google Vault is often recommended as a cost-effective communications archiving solution” Mistral Small · Comms archiving · budget prompt · first choice
“Google Vault for Google Workspace—unless you have regulated recordkeeping” GPT-6 Luna · Comms archiving · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“built-in tools like Microsoft 365 retention, Google Vault, and Slack’s native archive are repeatedly described as insufficient for full compliance” Perplexity Sonar · Comms archiving · negative prompt · soft negative
“Limitation: Less robust than dedicated platforms for regulated industries” Kimi K2 · Comms archiving · comparative prompt · soft negative
“Google Vault will not easily archive MS Teams” Gemini 3.5 Flash · Comms archiving · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Google Vault, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Vault was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 60 of the 60 answers that named Google Vault and are not a share of its labels.
Domains cited
229 of the 229 domain citations in answers naming Google Vault came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
google.dev is not in Google's top ten for any of the category's searches. In the answers, Google Vault takes 8% of first choices and Smarsh Enterprise Archive takes 20%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 8,100 a month (“google vault”)
- AI search demand for its name, est.
- 243 a month
- Organic visits to its site
- about 881,346 a month
- Searches its site ranks for
- 22,650 · 2,977 in the top three
- Sites linking to it
- 29,239
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 16 across its categories
- Named in
- 60 answers
- Its own site cited
- in 60 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow Google Vault
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google Cloud is the company behind Google Vault.ShowHide
The company
On record
Company records- Also from Google Cloud
- Google 2-Step Verification, Google Alerts, Google AlloyDB for PostgreSQL, Google Analytics, Google Antigravity, Google Artifact Registry, Google AutoML, Google BigQuery ML and 84 more
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Vault's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Vault, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Vault by email, built from the raw record of the edition. It shows:
- where Google Vault is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Vault, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.